We’re thrilled to announce that LiveIntent has entered into an agreement to be acquired by Zeta Global, a long-time partner who shares our vision for the industry and our values around how to get there. https://lnkd.in/gQp_VtGW
Zeta Global, the AI-Powered Marketing Cloud, unifies identity, intelligence, and omnichannel activation in a single platform to deliver better experiences for consumers and better results for marketers. Their solutions are powered by one of the industry’s largest proprietary databases and AI. By joining their capabilities with our best-in-class Identity Graph, publisher network, and channel capabilities, together, we’ll be able to provide marketers and publishers with added capabilities to reach their customers through even more channels.
For more details, please read our press release, and stay tuned for updates as we embark on this exciting new chapter together.
Get Unstuck. Find your Purpose. Reach your Potential. -|- Professional EOS Implementer (for Teams and Organizations) -|- Find & Evolve your Purpose Framework (for People)
Tell a better story. Tell yourself a better story. Tell a better story youreelf.
When I woke up at 6am to start my day before class today, I saw a messsge from Ryan Baum 🌱 who’d screenshotted a Reddit post that tells part of the story of our work in “Find and Evolve your Purpose” (see the pic in comments below).
In a nutshell: the story we tell ourselves is based on our memories of what happened. Those memories are flawed, imperfect, informed by negativity bias. Which is why the stories we tell ourselves naturally tend to be less generous than the stories we’ve earned and the ones we deserve.
The only option? Rewrite those stories!
The only problem? Nobody tells you how.
My class at Rutgers University and my course for professionals via My Authentic Story does.
Before you can write a better story, you need better source material. We spend the first half of our time together giving you better — richer, more diverse, and more honestly and authentically you —source material. And then we create space and some structure for you to do that.
I went to thank Arif Mansuri for coming in today to talk to both of my classes. One, about his story, and then, about getting better source material from clients for their story.
The timing of these stories is beautiful. Yesterday, LiveIntent, Inc. was bought by Zeta Global . During my short time there, one of my top priorities was enriching the company’s source material and helping it tell a better story. We nailed it. Pivoted the company from a channel based adtech company to a credible, differentiated identity based martech company. It was one of the best jobs I’ve ever had thanks to my boss, my peers, and my teams.
When news came out the text messages took off a bit. It was a 15.5 year journey. But I was happy to remind some folks that in moments like this, it’s not the timeline but the trend line: and the whole team should feel nothing but pride.
They too deserve to tell themselves the best story, one they’ve earned and deserve. Congrats folks. I miss and appreciate you all.
#iamgrateful#iamthankful and today, I’m a bit more orange than yellow Matthew Keiser
I'm thrilled to announce that LiveIntent has agreed to be acquired by Zeta Global. We've worked with Zeta for years, helping Publishers, Retailers, Enterprises, and Brands thrive in a changing ecosystem. Our businesses are a perfect complement to each other, with customer bases who can benefit from our shared alliance: a combined identity graph and an AI-powered Marketing Platform that lets brands and publishers connect with their audiences across devices channels.
Our products are a natural fit with Zeta; they fit hand in glove with Zeta’s AI-Powered Marketing Cloud, which unifies identity, intelligence, and omnichannel activation in a single platform to deliver better experiences for consumers and better results for marketers. I am very excited about the opportunity to bring the Zeta Marketing Platform and Zeta Publisher Cloud to our customers.
https://lnkd.in/gq_u4iBm
HCL Marketing Cloud: Get a view of the future with digital messaging.
Our platform is AI-driven to deliver enhanced customer engagement through personalized marketing campaigns across several channels.
Key features:
☁️ AI-powered recommendations: Leverage predictive AI to create customized messaging that boosts your campaign's impact.
☁️ User-friendly content creation: Easily generate high-quality content while ensuring your messages reach recipients on any device.
☁️ Real-time insights: Automate your campaigns and instantly access performance metrics to refine your marketing strategies.
Join us in transforming the nature of customer experiences with omnichannel marketing. Get started today with the demo of HCL Marketing Cloud to drive engagement in ways you never thought possible: https://hclsw.co/dpj8lr#HCLMarketingCloud#MarketingAutomation#MarTech#DigitalMessaging#AI#CustomerExperiences#OmnichannelMarketing#Personalization
HCL Marketing Cloud: Get a view of the future with digital messaging.
Our platform is AI-driven to deliver enhanced customer engagement through personalized marketing campaigns across several channels.
Key features:
☁️ AI-powered recommendations: Leverage predictive AI to create customized messaging that boosts your campaign's impact.
☁️ User-friendly content creation: Easily generate high-quality content while ensuring your messages reach recipients on any device.
☁️ Real-time insights: Automate your campaigns and instantly access performance metrics to refine your marketing strategies.
Join us in transforming the nature of customer experiences with omnichannel marketing. Get started today with the demo of HCL Marketing Cloud to drive engagement in ways you never thought possible: https://lnkd.in/eCpVmJxv#HCLMarketingCloud#MarketingAutomation#MarTech#DigitalMessaging#AI#CustomerExperiences#OmnichannelMarketing#Personalization
HCL Marketing Cloud: Get a view of the future with digital messaging.
Our platform is AI-driven to deliver enhanced customer engagement through personalized marketing campaigns across several channels.
Key features:
☁️ AI-powered recommendations: Leverage predictive AI to create customized messaging that boosts your campaign's impact.
☁️ User-friendly content creation: Easily generate high-quality content while ensuring your messages reach recipients on any device.
☁️ Real-time insights: Automate your campaigns and instantly access performance metrics to refine your marketing strategies.
Join us in transforming the nature of customer experiences with omnichannel marketing. Get started today with the demo of HCL Marketing Cloud to drive engagement in ways you never thought possible: https://hclsw.co/dpj8lr#HCLMarketingCloud#MarketingAutomation#MarTech#DigitalMessaging#AI#CustomerExperiences#OmnichannelMarketing#Personalization
#Martech, or #marketing technology, refers to the tools and platforms driven by technological advancements that we marketers use to plan, execute, manage and measure marketing campaigns. The need of staying focus on data privacy, #AI, omnichannel experiences and advanced analytics, allow us to stay competitive. 🤓
In 2024, the sales and marketing landscape is undergoing transformative changes. Companies leveraging AI and automation are seeing remarkable results, with 75% reporting a 10% increase in sales (Gartner). Predictive analytics and AI-driven insights are setting a new standard in personalization and efficiency.
Content marketing continues to dominate, generating over 3x as many leads as outbound marketing at a 62% lower cost (Demand Metric).
Consumers now expect a seamless shopping experience across multiple channels. 73% of consumers use multiple channels during their shopping journey (Harvard Business Review), making omnichannel strategies crucial for delivering a consistent customer experience.
Data privacy is more important than ever, with 84% of consumers expressing concern about their data (Cisco). Brands that prioritize transparency and robust data protection will earn greater trust and loyalty.
Video marketing is surging, projected to account for 80% of all internet traffic by 2025 (Cisco). Short-form videos and live streaming are becoming essential tools for engagement.
Looking ahead, the future of sales and marketing lies in integrating advanced technologies with a deep understanding of customer behavior. Brands that adapt to these trends and leverage data-driven strategies will lead the market. 🚀
How are you preparing for these changes? Share your thoughts!
#Sales#Marketing#AI#DataPrivacy#VideoMarketing#OmniChannel
Talent Acquisition Specialist- Hiring QA-Python Automation testers or Pytest ,Full Stack Developer (Python & AWS) Exp resources across India, Europe, USA, UK, and Canada. Reach me on [email protected]
Exciting insights on how AI is transforming the pharmaceutical and life sciences marketing landscape! 🚀 As digital transformation accelerates, it's clear that embracing these innovative technologies is crucial for staying ahead. Check out the latest from NewPage Solutions on how AI is revolutionizing the industry. 👇
Revolutionize Your Life Sciences Marketing with AI Agents 🧠💊
Are you struggling to deliver impactful results with limited resources in pharma marketing? Our latest article dives deep into how AI can transform your marketing strategy. Learn how to:
💪 Build a compelling business case for AI adoption
⚛ Implement AI agents in 3 key marketing areas
👁️🗨️ Develop an AI-powered omnichannel approach: https://lnkd.in/gj2VnWJy
Don't get left behind in the digital revolution. Discover how AI agents can be your secret weapon in the battle for HCP attention and engagement.
Read the full article to start your AI journey today.
#LifeSciencesMarketing#AIinPharma#DigitalTransformation#MarketingROI
This is an incredibly big deal for Zeta Global. At A’Maison: The House of Amazon @ Cannes Lions 2024, we announced our partnership with Amazon to advance generative AI by integrating AWS foundation models into the Zeta Marketing Platform. This powerful combination will bring easy access to omnichannel marketing capabilities for businesses. Check out this Forbes article to learn more about the impact of this product. 🌟 #CannesLions#GenAI#MarketingInnovation
📍 https://bit.ly/4c8cz53
This is an incredibly big deal for Zeta Global. At A’Maison: The House of Amazon @ Cannes Lions 2024, we announced our partnership with @Amazon to advance generative AI by integrating AWS foundation models into the Zeta Marketing Platform. This powerful combination will bring easy access to omnichannel marketing capabilities for businesses. Check out this @ Forbes article to learn more about the impact of this product. 🌟 #CannesLions#GenAI#MarketingInnovation
Director of Client Partnerships, Zeta Global
2moWelcome to the Zeta fam!!