Jason Ferrell’s Post

"Good design is obvious. Great design is transparent". said famous designer Joe Sparano, stressing the importance of clarity in design. When a design is "obvious," it simply does what it's supposed to do without any fuss. It meets basic needs and works as expected. A successful design solves problems without making things confusing or frustrating, it's clear and easy to understand. Users can easily figure out how to use it and get things done. But "transparent" design takes it a step further. It's so smooth and seamless that users hardly even notice it's there. It anticipates their needs and actions, making the whole experience effortless. Sparano's words encourage designers to aim for excellence by going above and beyond in their work. Got any thoughts? Share them in the comments below! #uiuxdesign #designer #webdesigner #business #design

Our reflections on design methodology :)

More than 80% of project failures can be traced back to design flaws. Read more on how can you avoid them. ⬇ Comment below with your product or website link and I will point out ONE design flaw which you can improve right away. #userexperience #design

This scenario is so common in design! Here’s a practical approach to navigate it effectively: 📌 Start with Key Questions When a client says, "Make it unique" or "I want something different," dig deeper with follow-up questions. For example: 💡 "What kind of vibe or emotion do you want the design to convey?" 💡 "Are there any colors, shapes, or styles you’re drawn to—or want to avoid?" 💡 "Can you share examples of designs you find inspiring, even if they’re from another field?" Since clients may struggle to articulate their vision, asking these questions can help uncover their preferences. 📌 Create a Mood Board Compile a mood board featuring diverse visual styles and references. Include a range of options—from classic to bold—so clients can explore what resonates with them without fixating on specific details. 📌 Show Variations During Concept Development Rather than presenting a single polished design, share a few rough concepts. Highlight what makes each one unique. This gives clients the chance to compare ideas and provide input before the design is finalized. 📌 Leverage Your Expertise If a client says, "You’re the designer, make it different," gently explain that good design relies on clear direction. You might say, "To create something truly unique, I need to understand what ‘different’ means to you. This helps me craft a design that aligns with your vision while incorporating innovative elements." This reinforces the importance of collaboration. 📌 Align on a Prototype and Iterate Once the client selects a direction, develop an initial prototype. Gather feedback on specific aspects like colors, fonts, and layout. Remind them that revisions are a natural part of the process, allowing you to refine the design while maintaining its uniqueness. This approach combines open communication with guided discovery, balancing the designer’s creativity and the client’s input. The result? A final design that truly reflects their vision. #design #ideas #workflow

Great article 👇 "How you can learn from the world to become a great designer. Unlock your design potential by drawing inspiration from the world around you in this insightful guide on becoming a great designer."

Why projects fail ...

Think great design is complicated? Think again. 😉 Most designers make it harder than it needs to be. They overthink, overcomplicate, and end up confusing users. 🙄 Sound familiar? Here’s how to keep it simple and effective: Keep it simple. Nobody wants to solve a Rubik’s Cube just to find the ‘Buy’ button. 🧩 Design for the user. Think like them. Not like a designer. Put on their shoes and walk a mile! 👟 Consistency is key. Keep the basics familiar, like your morning coffee routine. ☕️ Feedback matters. Give users a high-five (or a popup) when they do something right. ✋ Be accessible to all. If your design isn’t inclusive, it’s exclusive. Make everyone feel welcome! 🌍 Simple, right? Because great design isn’t about complexity—it's about clarity. 🧠💡 P.S. Let’s all agree to stop designing like we’re in a maze. 🐭

Design Tips That Transformed My Workflow Here are a few design tricks that have improved my workflow and made my designs more impactful. 1. Design with Purpose, Not Just Aesthetics Every pixel should have a reason. Before adding that gradient or icon, ask yourself: Does this solve a user’s problem? Good design goes beyond looking nice 2. Simplicity is Key Keep it clean and focused. The simpler your design, the easier it is for users to navigate and understand. Too many elements can overwhelm, while minimalism often leads to a better experience 3. Feedback is Your Superpower Don’t just rely on your own perspective. Share your work early and often with peers or clients. Fresh eyes can spot what you might miss, helping you refine and improve. ps: Always test your design with real users, it’s the ultimate validation. What’s one design tip that’s helped you the most? Or, what’s one challenge you face in your design process? 

Exciting news for aspiring designers and small businesses! With over 2,000 templates now available, design has never been more accessible to everyone. No experience needed. The possibilities are endless. Predictions: - The design landscape will shift as more individuals and businesses take creative control. - The rise of unique and innovative designs across various industries. - Increased demand for customizable design tools to cater to diverse needs and preferences. General Commentary: - Access to a wide range of templates democratizes design, empowering individuals with limited experience. - Creativity now knows no bounds, inspiring fresh ideas and solutions to visual challenges. - Innovation will thrive as more people feel confident to experiment and showcase their unique visions. Let's embrace this evolution in design and fuel our creativity together!

𝗪𝗵𝘆 “𝗧𝗮𝘀𝗸-𝗕𝗮𝘀𝗲𝗱” 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿𝘀 𝗮𝗿𝗲 𝗖𝗼𝘀𝘁𝗶𝗻𝗴 𝗬𝗼𝘂 𝗠𝗼𝗿𝗲 𝗧𝗵𝗮𝗻 𝗬𝗼𝘂 𝗧𝗵𝗶𝗻𝗸 🚨 If you’re relying on task-based designers, you’re missing out—and it’s costing you. Here’s the deal: 💸 𝟳𝟬% 𝗼𝗳 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗖𝗼𝘀𝘁 𝗶𝘀 𝗦𝗲𝘁 𝗶𝗻 𝗗𝗲𝘀𝗶𝗴𝗻 When design decisions are strategic, they control costs from day one. A task-based designer? They’ll ship fast but won’t prioritize what truly drives ROI. 🔍 𝗗𝗲𝘀𝗶𝗴𝗻 𝗶𝘀 𝗔𝗯𝗼𝘂𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗡𝗼𝘁 𝗝𝘂𝘀𝘁 𝗣𝗶𝘅𝗲𝗹𝘀 Design isn’t just a checklist. A designer integrated with your team sees the big picture, aligning design choices with your business goals for the long haul. 🛠️ 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗗𝗲𝘀𝗶𝗴𝗻 𝗦𝗮𝘃𝗲𝘀 𝗕𝗶𝗴 Bringing a strategic designer on board saves you rework, hidden costs, and delivers products that actually fit your market. Task-based work may get things out the door, but it won’t push your business forward. Bottom Line: Skip task-based. Go strategic. Your budget and vision will thank you. #ProductDesign #StartupGrowth #StrategicDesign #FounderMindset #CostEfficiency