Jasmine Dawson’s Post

When starting out in my career, I was the person who would shy away from the camera.... But now, I love the challenge of featuring in video content and presenting Bonded Agency in an effective way. Being visible online is a commitment I made when we launched the business 👉 I’m still learning and loving the process of challenging myself to constantly improve. A key focus is confidence – which doesn’t happen overnight. ➡ Confidence comes by reassuring yourself that you CAN do the things that worry you, by pushing out of your comfort zone. ➡ Next time you feel uncertain, remind yourself that the previous time wasn’t so bad! ➡ Step by step, celebrate the small wins 🥳. Over time you will overcome your fears and naturally improve. And remember, everyone gets nervous sometimes…it’s healthy and shows you care 👏. How do you overcome your fears and anxieties? I’m of the opinion that it takes work and a willingness to be uncomfortable. Sometimes we need to push ourselves to do the things we least look forward to in order to progress - and who knows, you might end up enjoying it - do you agree? ⬇ Below is the behind the scenes venue content we shot for our upcoming Future Trends in Advertising Festival at the Everyman Cinema in Èdinburgh What are your thoughts? #BondedAdFest

Calling all creatives‼️ In the spirit of the flow, here’s a cool one for the creatives. It’s time to break through! Not just those creative blocks, but your physical limits too and how about we have fun while doing so. Guess what, there’s a cash prize of 100k up for the winner that will be gifted at the end of this walkathon. How many steps can you rack up in 3 days? Ready to step up and break free? Date:Oct 2-4 To join the challenge: - Download and sign up to Goalr - Join the “BLOC BUSTER WALKATHON” challenge. To win: 1. Top the leaderboard 2. Be present physically at creative bloc festival. Plus it’s completely free ✨ Let’s goooo

Drumroll please 🥁 Winners are in for this year’s U.S. #YouTubeWorks Awards celebrating the most creative and impactful campaigns on YouTube. This year’s winners showcase how brands are transforming viewers into fans and setting a new standard for YouTube ad campaigns. Here are 3 key takeaways from the winners: ➡️ Build for a passionate audience. Brands like L.L.Bean and Nissan Motor Corporation are using YouTube to cultivate audience passions and spark fandom. ➡️ Dare to disrupt. Wavemaker and VML partnered with popular YouTube creators to help America’s Navy reignite interest in military sign-ups among Gen Z. ➡️ Get immersive with diverse formats and music. Booking.com used a variety of assets across 30-second spots, 6-second clips, skippable and non-skippable ad formats, and YouTube Shorts to reach online travel bookers at every stage of their decision-making process. Learn how these winning campaigns can inspire you to reach new creative heights on YouTube 👉 https://goo.gle/4eBY5vv #AWNewYork24 https://goo.gle/3U3q5jC

Reach for the STARS!!!… The wisdom of S Club 7. Many disco moons ago, I did my first freelance gig for the BBC, which strutted onto the design dance-floor in the shimmy, shimmy, shake form of an S Club 7 annual. It’s still one of my favourite things I’ve ever done. Besides dancing. Obviously I was delighted with the design having complete free reign (all constructed under a giant Sylvester and Tweety Pie umbrella, that’s another story), which has always worked out well for my way of creating, for the client and audience (the one’s that really matter). Being a HUGE fan/lover of film, I like to use analogies from that world, but given few have watched the amount I have, they can stall like a John Deere lawnmower (The Straight Story, arguably David Lynch’s best film), but most will understand the 'method acting' approach. This process is basically how I’ve approached every brief there was, and will be. Often devilling into worlds/markets I had zero knowledge of, absorbing the knowledge that half the population would already know (or will learn about), that I had profound ignorance about, as in the case of working on Tena. The research for any and all briefs became method (design) acting, you fully immersed yourself into as much of the character (audience) as possible, you became the customer. Your performance was as good as your research, empathy and integrity. It also meant you could become anyone, if you were willing to put in the work, time and sincerity. You knew your actions were right for the part, as you were the character. Performance (results) was fundamentally dependant on how much genuine effort and openness one is willing to commit to the role. Giving your all, or just ChatGPTing it in. Effort is ultimately a life style choice, it’s up to the individual how much they care and add to the performance, telling the story. Maybe that nuance no one will overtly notice, but adds massive of subconscious integrity, is what actually resonates with the viewer. That willingness to go those extra steps… I’ve previously posted about some of the AMAZING panels and presentations I saw at the D&AD Awards, and now you can see them too. They can help you get to higher plains, deeper insights and fuller empathy with millions of people, if you put in the time, and actively listen. Some absolute gems for me were: No 21 Peter Saville: Authorship and Creating Icons No 08 Beyond Boundaries and Binaries: World Building in the Metaverse No 17 Walter Campbell: Ten Things That Made Me Feel I Had To Do Better No 05 Andy Gent: A Prometheus Forgery: The Craft of Puppet Making No 23 Changing Landscapes: Tech & Creativity No 30 Humanising Brands with Creativity No 16 Jury Insights: Impact, Sponsored by HP Industrial Graphics But maybe just watch them all. Because as some very wise folk once pronounced… ‘Climb every mountain higher Reach for the stars’ #SocialLearning #PhoresttPhyre #DandAD

When starting out in my career, I was the person who would shy away from the camera.... But now, I love the challenge of featuring in video content and presenting Bonded Agency in an effective way. Being visible online is a commitment I made when we launched the business 👉 I’m still learning and loving the process of challenging myself to constantly improve. A key focus is confidence – which doesn’t happen overnight. ➡ Confidence comes by reassuring yourself that you CAN do the things that worry you, by pushing out of your comfort zone. ➡ Next time you feel uncertain, remind yourself that the previous time wasn’t so bad! ➡ Step by step, celebrate the small wins 🥳. Over time you will overcome your fears and naturally improve. And remember, everyone gets nervous sometimes…it’s healthy and shows you care 👏. How do you overcome your fears and anxieties? I’m of the opinion that it takes work and a willingness to be uncomfortable. Sometimes we need to push ourselves to do the things we least look forward to in order to progress - and who knows, you might end up enjoying it - do you agree? ⬇ Below is content we shot yesterday - a behind the scenes video of the venue for our upcoming Future Advertising Trends Festival on Thursday next week!... What are your thoughts? #BondedAdFest

When an hour delay on your late evening flight results in a chance meeting with Rory Sutherland in the lounge you have to smile. Running into one of your personal heroes and getting to chat for a good 30 minutes felt like a somewhat symbolic end to my Cannes Lions International Festival of Creativity last Friday. A week covered in wristbands, drowned in rosé wine, and packed with incredible scheduled and serendipitous meetings. As many already have pointed out, the festival's stages were dominated by talks about AI and tech. I am in no way anti-technology, quite the opposite. But I must admit I am way more excited by new emerging cultures than new efficiency-driving tools So I thought I would balance that by sharing some of my favourite Rory quotes. Because to me the man represents the good side of advertising and marketing - the one that is endlessly curious about people and dare I say empathetic. 💡 “It’s important to remember that big data all comes from the same place – the past." 💡"Silicone Valley frequently destroys variety and pleasure in the pursuit of a logical end that is ultimately psychologically disastrous." 💡"An automatic door does not replace a doorman." 💡“To reach intelligent answers, you often need to ask really dumb questions." 💡"Not everything that makes sense works, and not everything that works makes sense." And if you are reading this Rory. Thank you for checking the train times for me. I did get home in the end. #advertising #marketing #ingameadvertising #rorysutherland

Places to visit in Amsterdam

Attend a #HarvardBEMS reunion is – like the program itself – an unforgettable experience. A unique worldwide network of Media, Entertainment & Sports professionals comes together for four days of inspiration, discussion, lectures and updates on how everyone is doing. Many of them changed the game or were part of gamechangers in their industry. From sports to music, from social platforms to creative producers. Besides the panel at the last day, four Harvard cases were lectured by the phenomenal HBS Professor Anita Elberse. She is a gamechanger herself by introducing the Blockbuster strategy in 2013. I still feel privileged to have been in the first BEMS group in 2014. Since then, hundreds of worldwide experts and executives from every corner in the world have been part of this program. The fellow students give you the insights how big and comprehensive the media industry is on a worldwide scale and how the impact of digital media has changed everyday life. Current businesses and new ones have to adapt and understand this new and ever evolving environment to stay competitive. For me the uniqueness of the BEMS knowledge lies in the fact that in a world were everything is converging, there is still a gateway to understand this complexity and use it for the strategic challenges you want to solve. Let’s highlight the first two cases: 📚 The first case was about the amazing #MrBeast. Perhaps unknown to a slightly older generation but a hit-making producer on Youtube. Cross-platform his brand is almost reaching 750 million people and still growing every day. His success lies in his obsession for the very best content and his uncompromising judgement what is good or not good enough. The revenue that comes from YouTube - even it is the highest pay out of YouTube to a creator - cannot even come close to covering the costs of the productions. What happens here is that MrBeast is not just an influencer, but a brand. Created through his extreme distinctiveness. The loyalty of his audience is transferred to new categories which are profitwise more attractive. Beyoncé and Lebron James also showed that this is a viable strategy. ‘Superstars are getting bigger and bigger’ as the Blockbuster theory has teached us. In some way the case also refers to Red Bull, where the platform has transcended the product and the value is captured at both sides. 📚 The second case was about American #filmmaker Ava DuVernay. The main question was if she can renew or even disrupt the traditional Hollywood industry in the way she funds the productions. All her productions have social justice and equality as a common thread. Social investors and grantors are a big part of her budget. But distribution and access to theaters is highly controlled by power players. The opinions of my classmates, if this will be a successful approach, were quit different. The game has not played out yet, but for sure Ana DuVernay is a superstar and her latest film Origin is in my opinion a must-watch.

Janay Boulos tells us how to navigate Sheffield DocFest, a journey that demands endurance, strategic planning, and a balance between managing expectations and seizing opportunities. Read the full article at #DocumentaryMag.

Huge respect, appreciation and congratulations to the whole Future Yard CIC team of dream-weavers, pint-pourers, chord-sharers, fader-pushers, amp-luggers, music-makers, hope-inspirers and knowledge-sharers who've collectively forged an indelible mark in Birkenhead, Wirral, Merseyside and UK. After a couple of post-covid years shaping our work, the time was right to publish our first full annual report. We proudly and consistently declare our belief that 'music can change the world'. Our Annual Impact Report is an update on how we're going about doing it; utilising music as a transformational opportunity. https://lnkd.in/e3AaD2Xd