Jared Castronova’s Post

Transform your digital experiences or fail. That's the name of the game for QSR brands in 2024. Want help? 🔽 Read our latest consumer index report to learn exactly what restaurant guests expect & want from brands to keep coming back. Turn more guests into brand champions with insights that can help elevate your digital brand experiences & outperform your competition. Read the press release here => https://shorturl.at/ghkFW Have questions? Drop them in the comments. #restaurantindustry #phygital

How Domino’s Pizza Reinvented Itself 🍕 Domino’s Pizza is a top rebranding success story, turning things around with bold changes to its product and marketing strategy. Before the Rebrand: By the late 2000s, Domino's faced declining sales and poor reviews, with complaints about bland pizza and cardboard-like crust. Customer satisfaction was at a low. The 2010 Rebrand: ✅ Recipe Overhaul: Domino's completely revamped its pizza with a more flavorful crust, better cheese, and sauce, with the slogan, "Oh yes we did." ✅ Honest Marketing: They admitted their flaws and launched the “Pizza Turnaround” campaign, addressing complaints head-on. ✅ Transparency & Engagement: Features like the “Pizza Tracker” and user-generated content campaigns built customer trust. ✅ Embracing Technology: Domino’s made ordering easy via app, website, and social media, targeting younger customers. ✅ Store Redesign & Menu Expansion: New store layouts allowed customers to watch their pizza being made, and the menu expanded beyond pizza. ✨Results of the Rebrand: ✨ Sales Surge: Same-store sales jumped 14.3% in the first quarter of 2010, and stock value increased over 1,200%. ✨ Image Transformation: Domino's became known for innovation in food and technology. ✨ Tech Leadership: Their app and digital ordering platforms made them a leader in the fast-food industry. ✨ Ongoing Innovation: Domino’s continued to evolve with initiatives like drone and autonomous pizza deliveries. Key Takeaways: ✅Addressing criticism and embracing transparency fueled their turnaround. ✅Focus on tech and customer experience led to sustained growth. #rebranding #dominospizza #reinvented #marketing #getknowticed #techcompany #ecommerce

Does delivery = late-night takeaways? Early morning brands are on the rise. We usually think of pizza takeaways or dinner restaurants, all evening stuff... But what about breakfast brands? One of our new clients is a breakfast place 'The Wild Oatcake' that opened its doors at 6:30 AM. They used to make 100% of delivery sales via aggregates. It was hard to manage, and a big headache to execute. So we completely flipped their delivery operation to run smoother. Andromeda transformed their operation by: - Creating a personalised branded website and app - Integrating all their orders to our instore POS - Levelling up their marketing 2 months later → 25% of sales came from their own website. All their delivery information was in one place, with beautiful product images, and smooth direct orders. They even opened up a second site after their success. Anyone can benefit from having their own delivery channel, it's never too late to launch it. P.S. Check out this graphic, it's their poster, pushing orders to their website directly. 👇

🍔 McDonald’s Doubles Down on Value Experience for 2025 💰 McDonald's is embracing a McValue strategy for 2025 to enhance affordability and strengthen its connection with cost-conscious customers. But this shift isn’t just about prices—it’s an opportunity to reimagine the customer experience (CX) and user experience (UX) in fast food. 🔹 Customer-Centric Highlights: • Simplified Choices: The $5 value meal deal and buy-one-add-one-for-$1 promotions streamline decision-making for customers, creating an accessible and predictable menu experience. • Trust in Safety: By investing $100 million to address a recent E. coli outbreak, McDonald’s demonstrates a commitment to safety—a core component of CX that directly impacts customer trust. 🔹 The CX/UX Perspective: As customers prioritize convenience and value, McDonald’s has an opportunity to go beyond affordability: • Digital Integration: How might the McValue strategy be embedded into the app and kiosk ordering process for a seamless digital UX? • Customer Feedback Loops: Leveraging loyalty programs and app data could refine value-based offerings and personalize experiences in real-time. • Franchisee Alignment: Maintaining a positive experience for franchisees is critical to consistent customer satisfaction—how McDonald’s supports them will define the rollout’s success. 💬 Open Forum: From rethinking menu design to optimizing digital ordering, how can McDonald’s balance affordability with an elevated dining experience? What role does trust play in reshaping fast food CX? Let’s explore the intersection of value and experience in the comments below! https://lnkd.in/eMWXK5YY #CustomerExperience #UserExperience #ValueInnovation #FastFoodCX #McDonalds

New technology can be a game changer for your restaurant! Shake Shack has reported that kiosks now make up its largest and most profitable ordering channel. When compared to other in-store options, kiosk checks are larger by a "a high teens percentage." A Tillster study from last year highlights why customers enjoy kiosks: 44% - No rush to order. 41% - Ease of menu exploration. 40% - Ability to view all menu options 59% - Reported being surprised by new items and customization options. As consumer preferences shift, adapting becomes crucial. Orders.co was created to help businesses navigate these changes, enhancing customer experiences and boosting profitability. #RestaurantTech #CustomerExperience #InnovationInDining Shake Shack article: https://lnkd.in/euh2ECJv Tillster Article: https://lnkd.in/eFznx3Nz

Yummy Digital! 👅 "In 2023, Yum! Brands earned nearly $30 billion in digital sales. In Q1, over 50 percent of sales came through digital channels. The digital business has more than doubled since 2019." As they continue to test and roll out more AI drive-thrus, these brands will need to focus beyond efficiency.... "Thus far, Taco Bell has seen an ease in task load for workers and better order accuracy, which has resulted in a more consistent drive-thru process and lower wait times." Yes, efficiency is one aspect of the brand experience, but human touch is even more important. Let's not let fast food become instant food. I'm curious to see how brands will implement more "human" into their brand experiences. Just as the simple act of Starbucks eliminating the handwritten names for the sake of efficiency and accuracy, there was a subtraction of magic. Yes, magic cannot be measured. Yet, the best brands have plenty of it. You may not be aware of its presence other than the smile on your face, but when the magic is sucked out you sure feel it. The race for convenience and efficiency is like the race for low price. It's a zero-sum game. I love technology and am all for functional advancements. However, we must be wise about how we apply such and not lose sight of the magic of emotional experiences. QSR | Ben Coley #AI #brand #retail #retailstrategy #QSR #tacobell #marketing

In 2024, the restaurant industry is witnessing a groundbreaking transformation in customer loyalty strategies, thanks to advancements in technology. At Lesgo.in, we’re excited to share the key trends shaping this evolution: 1. Gamification of Loyalty Programs: Engaging customers through fun and interactive mini-games and even NFTs, as seen with KFC UK & Ireland and Starbucks. 2. Advanced Customer Loyalty Software: Utilizing sophisticated systems to tailor rewards and personalize marketing efforts based on customer behavior. 3. Integration with POS Systems: Streamlining loyalty program management and real-time tracking of customer interactions directly through modern POS systems. 4. Personalization through Data Analytics: Leveraging data to create personalized dining experiences and targeted promotions. 5. Seamless Mobile Experiences: Enhancing convenience with mobile-first solutions for ordering, reservations, and loyalty tracking. These technological advancements are not only boosting customer engagement but also helping restaurants operate more efficiently. As we continue to navigate this exciting landscape, we’re committed to helping our partners leverage these innovations for greater customer satisfaction and loyalty. Read more about how these trends are reshaping the restaurant industry: https://lnkd.in/gKnmXB8v #RestaurantIndustry #CustomerLoyalty #Technology #Innovation #Lesgo #AI #Gamification #DataAnalytics #MobileFirst Feel free to drop any questions or thoughts in the comments below! 🌟

Amazing idea by The Wendy's Company. 🚀 Following the recent buzz around Wendy's and Kirk Tanner planning to introduce surge pricing based on fluctuating demand, we're thrilled to share that KateMedia devices will offer a similar, cutting-edge functionality. 🌟 Our technology is especially ideal for pubs and bars during game matches, allowing for dynamic pricing adjustments in real-time to match customer demand. This innovative approach not only maximizes profits during peak times but also enhances the overall customer experience by offering competitive prices when demand is lower. We invite brands and companies across hospitality sectors to explore how KateMedia's solutions can transform their pricing strategies and adapt to market demands more efficiently. #DynamicPricing #Innovation #BusinessGrowth #restaurantpos #pubs #technologyinnovation #uk #orderandpay https://lnkd.in/d4auTG76

There's a lot to unravel in this broader "phygital" world (never thought in life I'd write multiple articles on this word), but I think the key point is consumers own the terms of engagement in today's quick-service experience. And if the tech is disjointed, they'll head elsewhere. Let's pull out one data point: What consumers wanted from a restaurant’s digital offerings: More exclusive offers and discounts: 47 percent Better order tracking: 34 percent More customization options: 32 percent Faster checkout process: 30 percent The truth is, we all have personal relationships with the restaurant brands we frequent. That's part of what makes this category what it is. It's just branching out. It's not only saying hi to the cashier every day who learns what your "usual" order is. That engagement extends through multiple points of access, and each one has to deliver to what matters in that moment. Not an easy task, but one that's loaded with opportunity.

How One Change Boosted Restaurant Sales by 70% for our client? In the competitive cafe business, every decision counts. One of our clients saw an impressive 70% increase in sales with just a single change: they switched focus to Customer Experience. This is a often ignored area which can boost sales of any restaurant. Here’s how CanteenPOS strong customer experience focus transformed their operations and elevated the customer experience: ✨ Enhanced Customer Experience – By implementing self-ordering and QR payment options, customers could browse, order, and pay directly from their phones, reducing wait times and making the experience more convenient. 🍲 Interactive Digital Menu with Nutritional Facts – With CanteenPOS’s digital menu, customers could access nutritional information with ease, helping them make quick, informed choices that add value to their experience. 📈 Operational Automation for Efficiency – CanteenPOS took over daily tasks like order management and inventory tracking, so the owner could focus on customers rather than getting bogged down in manual work. This one change didn’t just make operations smoother; it gave customers a seamless, enjoyable experience they wanted to return for. Ready to see what CanteenPOS can do for you? Try a Free 30-Days Trial and discover the impact firsthand. www.canteenpos.app #CanteenPOS #CustomerExperience #CafeSuccess #DigitalTransformation #RestaurantTech #Automation #FreeTrial