Janine Kaiser’s Post

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CCO @ The Payments Association EU

⬇ Today, we’ll dive into the #Payments ecosystem in #Austria, from our white paper  "Key Players in the EU Payments Landscape 2024": https://lnkd.in/dVYy5rTP 💳 Despite the strong cash culture, Austria is shifting towards a more digital-friendly payment environment. Contactless payments have seen substantial growth, now accounting for over 75% of all cashless transactions. The country has also a high bank account penetration rate of 98.2%, with 1.81 cards per capita, primarily dominated by debit cards. 🌐 Alternative payment methods: Digital wallets are fast becoming a preferred method for online transactions, making up about 25% of all online transactions. PayPal remains the top choice for Austrian consumers, while other players include Amazon Pay, Apple Pay, WebMoney, Seqr, Skrill, and Google Pay. Local solutions such as Raiffeisen Bank International AG ’s ELBA-pay, Erste Group’s George and Electronic Payment Standard (EPS) are also popular. 🏦 Banks: The Austrian banking system is well-organized, with banks grouped into industry associations based on their specific focus. The largest Austrian banks in terms of total assets in 2024 are Erste Group (245,7 billion €), Raiffeisen Bank International AG (152,2 billion €), UniCredit Bank Austria AG (101,66 billion €), BAWAG Group (45,66 billion €), and Raiffeisenlandesbank Oberösterreich AG (37,2 billion €). Other important banks include Oberbank, Steiermärkische Bank und Sparkasse, and HYPO NOE Landesbank für Niederösterreich und Wien AG. 📶 Payment processing & gateways: Key local players include DIMOCO Payments (founded in 2000, offering over 100 payment methods) hobex AG Payment Systems, and Paysafe. PAYONE, popular in Austria and Germany, facilitates various payment methods like Visa, Mastercard, and PayPal. Unzer serves over 70,000 merchants across Europe and recently expanded its POS solutions in Austria. Other notable regional providers include Concardis GmbH jetzt Nexi, Netcetera , Qenta Inc., Worldline and Global Payments Inc. ⚙️Infrastructure providers: PSA Payment Services Austria GmbH is a transaction service provider and has been the competence center for cashless payment in Austria for many years. The company focuses on transaction processing and helping banks ensure smooth payment operations for their customers. 🌟Austria is also home to our prestigious members Funanga AG and DIMOCO Payments. Key Takeway💡: “In Austria, the payments landscape is balanced between cash and digital methods, with a strong preference for cash among different age groups. However, there is a trend towards…” Want to read the full “Expert Opinion” from Deloitte professional Thomas John on the Austrian payment landscape? Download the report here: https://lnkd.in/dVYy5rTP

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