Jamie Branson’s Post

In the world of Free Ad-Supported Streaming TV (FAST) channels, capturing audiences is key. However, the proliferation of platforms offering cutting-edge technology solutions comes at a steep price for content creators and channel owners. The industry standard involves surrendering a significant portion of revenue for technology services that cost only a fraction of these deductions. This model is unsustainable and requires a strategic reevaluation. Check out the case for FAST channels to rethink technology fees: https://lnkd.in/dYC2vuUj #FAST #streaming #TV #technology #revenue #strategy

In the fast-paced world of digital broadcasting, Connected TV (CTV) and Free Ad-Supported TV (FAST) channels have become essential platforms for advertisers and content creators alike. As traditional broadcasters make the shift to ad-funded streaming models, the significance of efficient and sustainable digital ad-sales routes has only grown. Check out this article to learn more about the strategic role of CTV and FAST channels in digital advertising. https://lnkd.in/dcfn7B5V

Roku joins forces with The Trade Desk! Here are the key takeaways: - This partnership is set to revolutionise how advertisers plan, buy, and measure TV streaming media 📊 - Advertisers can now harness Roku Media, along with audience and behavioural data, via The Trade Desk ✅ - The collaboration will enhance advertisers' ability to target TV streaming viewers more efficiently 🎯 - Ad spend optimisation is on the horizon with Roku's 81 million Streaming Households 🏠💡 - The goal? An improved ad experience for viewers and less wastage for buyers 📉👀 #AdvertisingTechnology #Roku #TheTradeDesk #DigitalMarketing

I am excited to share our latest AdExchanger article today called: “It’s Time To Use Streaming TV As A Full-Funnel Advertising Channel” 🚀 Streaming TV (STV) has transformed content consumption, but still lags in ad spend share compared to its viewership. We believe as STV continues to grow exponentially, its full potential as an advertising channel hinges on building robust measurement capabilities. In this article we outline a step by step approach to how advertisers can optimize how they measure their STV investments to reach and engage with the right audience, and gain actionable cross channel impact with privacy-first measurement technologies. Adopting the right measurement strategies will help them push the boundaries of their STV impact from a brand-awareness tool into a comprehensive, full-funnel advertising channel. Lily Tong, Lisa Kim, Chris Mullins

Media planners, take note: To make a splash in the streaming video pool, a balanced approach is key. It's not just about comparing streaming to traditional TV; it's about recognizing its unique performance capabilities. Streaming offers targeted, flexible and interactive ad options that can significantly enhance campaign effectiveness when leveraged correctly. 💡 Looking to navigate the streaming ad space but not sure where to start? Learn how to integrate streaming video into your media mix for maximum effect. https://bit.ly/49TA8xp

The key to success in the digital advertising landscape lies in embracing a multichannel approach. By using both Streaming and Traditional TV, advertisers can reach a wider audience and achieve greater results. #TVadvertising #streamingadvertising https://lnkd.in/gAbUci5E

Ladies and gentlemen, gather ’round, for I have news that will make your digital advertising woes vanish faster than a supercar on an open road. Enter VIEW TV AdX, the latest marvel in the world of Connected TV (CTV) ad-exchanges. Imagine a world where your ad-funded streaming channel never runs out of ads, where every break is filled with precision-targeted content, and where your revenue dashboard is as clear and satisfying as a freshly polished bonnet. #adtech #ctv #advertising #addressable #programmatic https://lnkd.in/ege6cARP

The key to success in the digital advertising landscape lies in embracing a multichannel approach. Streaming offers valuable tools, but it shouldn’t replace the proven power of linear TV. By using both platforms, advertisers can reach a wider audience and achieve greater results. Just a good reminder in this time of disruption and chaos! #digitaladvertising #advertisingstrategy #multichannelmarketing

Exactly what we think with Mathias Guille and the team at Broadpeak. Using #Streaming_TV just as a Branding channel is deceptive and weak compared to linear TV. The real game changer is to close the attribution loop to bring all the #performance advertisers to TV. That’s what Broadpeak brings with #Click2 and what I will sell in France with Ma Boite à la télé.

There are so many different streaming services to advertise on these days. Advertising directly on VIZIO smart TVs offer a unique, 'catch-all' solution to reach fragmented audiences. Grace Mills dives deeper into the streaming platform and its offerings in this weeks blog post! https://lnkd.in/eZMePJfd