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🌏 Discover the World of Asian Traditional Trade with PRS IN VIVO 🌏 💡 Traditional trade channels remain vital in Asia, and understanding these channels is key to unlocking the Asian market's potential. 📹 Join Nour, our intern, as he shares insights on the three key channels in Asia's diverse traditional trade landscape: 1️⃣ Bustling Wet Markets: Discover dry good stores offering essential condiments, canned food, and all kinds of sauces. 2️⃣ Hole in the Wall shops: Learn about compact stores providing quick, affordable essentials in sachets. 3️⃣ Neighbourhood Provision Stores: Explore larger, treasure-filled stores that encourage shoppers to discover new products. 👉 Get in touch with Sophie Mahé, our APAC MD, to discover how PRS IN VIVO can help you better navigate the Asian market! #AsianTradeChannels #FMCG #MarketResearch #ShopperInsights #PRSINVIVO

I just had an incredible experience in China, exploring innovative strategies in e-commerce and witnessing the excitement of Double 11 (China’s Biggest Shopping Festival) firsthand! Visiting one of my #Kellogg #HKUST classmates' companies was eye-opening, especially seeing live streams in action.   Key takeaways: -  Livestreaming dominates online sales. - The first THREE SECONDS of a short promo video are crucial for conversions. - Online profit margins are lower than brick-and-mortar stores, despite higher sales. -  Choosing the right KOL (Key Opinion Leader) is essential for product success. -  A weak brand means KOLs take a larger share of your profits.   I am excited to see what trends will emerge! #ecommece #China #doubleeleven

Companion Communications is growing its social media offer to include Xiaohongshu [Little RED Book] for dining brands in Hong Kong. Xiaohongshu, also known as RED, is a social media and e-commerce platform that has been described as "China's answer to Instagram." It has over 300 million active monthly users. Why Xiahongshu? And why will we only apply our services to dining brands in Hong Kong? Well, if you live in the city you'll know that RED has started to affect dining trends here in the craziest way - suddenly random bakeries or coffee shops or even graffiti on street corners BLOW UP, and hongkongers are left scratching their heads. The last 3 months has seen an influx of dining clients asking us about Xiaohongshu and how to capture the huge Shenzhen/ Guangzhou weekend diner market. And TBH I've become fascinated by it myself. I have my own account, though I'm 100% sure I am using it wrong as its all in Mandarin and my 4 months at Beijing University did NOT equip me for social media hashtags and memes in Chinese characters! We are starting off small, with a team in place to help our specialist HK Dining PR and social team with an add-on service for our restaurant launches only. The add-ons will offer Xiaohongshu account setup and content strategy for a restaurant launch in Hong Kong, as well as influencer campaigns with a particular focus on Southern China in order to better narrate a story to weekenders from across the border. I am really thrilled by this next step in our services. The key to PR is to be really flexible and adaptive to changes. I am always learning something new in my job, and I love love love working across different platforms, so I can't wait to see where this goes. #xiaohongshu #socialmedia #pr #hongkong #restaurants

The Hong Kong Government published the 2024-25 Hong Kong Budget today. Kevin Lam/HKG 林應威, Executive Director, Head of Retail Services Agency & Management, at Cushman & Wakefield Hong Kong commented on the Digital Transformation Support Pilot Programme in the retail and food and beverage industries, “We welcome the government's initiative to promote digital transformation in Hong Kong’s retail and food and beverage industries via Digital Transformation Support Pilot Programme. We believe that further upgrades in payment and storefront systems will assist merchants in serving a new wave of mainland tourists through the Individual Visit Scheme (IVS), in turn enhancing the consumer experience with more direct and convenient services, and creating new business opportunities.” #CushmanWakefieldHK #CWExperts #KevinLam #RetailMarket #Budget2425 #HongKong #CushmanWakefield =============================== Subscribe to our e-newsletter for the latest market insights and updates >>> https://lnkd.in/g_qj2v6r

Many F&B businesses in Hong Kong are struggling to stay afloat due to the strong trend of northward consumption for cheaper offerings. But meanwhile, the bustling shopping area Mong Kok is flooded with Chinese tea brands, more mainland restaurants set up their debut stores in the city. Why are these Chinese F&B brands flocking to Hong Kong? I talked with "Nong Geng Ji", the Hunan restaurant which has over a hundred stores across the mainland, and Guangzhou tea brand "Jo's Cha" which has an ambiguous goal of opening 3,000 branches across Chinese and Southeast Asian markets in just two years. As they've shared, this’s all part of a “Chu hai” movement - to break into a more lucrative overseas market. Hong Kong, being the international city on Chinese soil, is the perfect launchpad. When asked whether the recent tide of closures of their counterparts has shaken their confidence, it comes with a big no - the global expansion is still ongoing, from Asia to Europe and US. https://lnkd.in/g32_BDaN

What do store openings of Sam's Club in Hong Kong, 7-Eleven's 7Café in Malaysia and SPAR supermarkets opening in China and Kyrgyzstan have in common? One of the things that make Asia such a unique region to cover is how large the region is and the incredible differences between markets. We just finished a series of analysis titled #ConvenienceInAsia looking at the growing convenience sector across Asia, from #frontier to #emerging and finally #developed markets, exploring the opportunities that this evolving segment offers. This series of articles takes a medium-term outlook to 2028, acknowledging the shifting habits and demands of markets at various stages of economic development. The overarching theme will be how companies have been leveraging the convenience angle when expanding their Mass Grocery Retail offerings across Asian markets and the opportunities that will arise from this growing consumer segment. Reach out to learn more.

Shanghai to Boost Consumption with 500 Million Yuan in E-Coupons The city of Shanghai has announced a major initiative: the distribution of 500 million yuan (approximately USD $71 million) in consumption vouchers. The e-coupons will be available to both residents and visitors, covering a wide range of purchases, including dining, hotels, films, and sporting events. These vouchers are designed to capitalize on the upcoming National Day "golden week" break to drive spending and attract tourists. The e-coupons will be distributed in two stages: - September-October: Focused on vouchers for dining and movies, encouraging spending during the peak holiday period. - November-December: Centered on accommodation and sports vouchers, boosting off-season demand. As Shanghai leads, other major cities and provinces may soon follow with similar programs. The consumption vouchers will likely result in a surge in local spending, particularly in retail, dining, and entertainment. #ShanghaiEconomy #DigitalVouchers #RetailRecovery #EcommerceChina #ConsumerGrowth

🌾 Double 11 Becomes Harvest Season on Tmall! 🌾 Tmall has reimagined Double Eleven as a journey through local treasures! The platform celebrated regional specialities through creative content that blends #tradition, local dialects, and even a touch of rap in #collaboration with six unique cities (Shantou, Ningbo, Shenzhen, Guangzhou, Jiaozhou, and Baoding). 🎯The #campaign aims to spotlight regional cultures, support local economies, and showcase high-quality products, fostering a virtuous synergy between Tmall and these vibrant producer communities. In recent years, rural revitalization has been a cornerstone of the Chinese government's efforts to promote more balanced economic and social #development while eradicating poverty. 🌽By connecting rural areas with broader markets, eCommerce platforms empower local producers to showcase and sell their goods nationwide, driving income #growth and fostering economic resilience in remote communities. This approach not only boosts rural economies but also helps bridge the urban-rural divide, creating opportunities for sustainable development 👉🏼 https://lnkd.in/dVnvj_7X --- Follow Industry Insights by Value China 🔔 to stay updated on the #ChineseMarket, #ChineseConsumer, #China, #Trend

Curious to learn about China's migration out of Tier 1 Cities and into "smaller" cities? This shift is real and being driving by lifestyle preferences and the desire to remove some of the financial burdens of living Shanghai, Beijing, Guangzhou and other super cities like Chengdu, Chongqing, Shenzhen and Tianjin. This article shares some great graphs and data on the topic. It is also highlights that it is creating real opportunities for entrepreneurs, franchisors and international chain businesses in China. Here is one of my favorite facts about China... China has 113 cities with a population over 1 million residents. The US has 10. So, many of the "small town" moves are to places with populations greater that most major cities in the US. One of the cities mentioned in the article, Nanchang, has a population of 2.9 million people. Plenty of customers to purchase coffee, tea and chicken. Another favorite tidbit, I consider KFCs KCoffee one of the most under discussed coffee concepts in China.  They are HUGE.  As consumer order patterns changed, KFC has replaced the POS spaces in their stores with coffee stations and offer a full range of espresso beverages using their signature coffee roast.  They have the additional advantage of offer coffee beverages as part of meal bundles. KFC removed their ordering kiosks earlier this year and have migrated all their customers to mobile ordering. Meanwhile Yum China has also made it a priority to enhance the in store experience for those wanting to enjoy a quick tea break with friends. I was in a local KFC last week at 3:00 PM and it was packed with people enjoying coffee, desserts and small snacks with their friends. (Will add some pictures in the comments section.) All this to say there is still plenty of opportunity for growth in China. If you are curious to read the article and are not a Bloomberg subscriber, scroll down the link and you will see there is an opportunity to download a single article for free.  Thanks Bloomberg! Thanks also to Jinshan Hong, Lulu Shen, Daniela Wei , CFA and Yijing Liu for this thoughtful article. Check out the comments for my photos and the link to the article. Enjoy!