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General Manager and President of Lily Underwear | Devote a lifetime to excellence: Building, expanding and bolstering the lingerie industry.

𝐄𝐦𝐛𝐫𝐚𝐜𝐢𝐧𝐠 𝐂𝐡𝐚𝐧𝐠𝐞: 𝐓𝐡𝐞 𝐉𝐨𝐮𝐫𝐧𝐞𝐲 𝐟𝐫𝐨𝐦 𝐓𝐫𝐚𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐓𝐚𝐢𝐥𝐨𝐫 𝐭𝐨 𝐌𝐨𝐝𝐞𝐫𝐧 𝐋𝐢𝐧𝐠𝐞𝐫𝐢𝐞 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐨𝐫 Greetings LinkedIn community, I am James Huang, President of Lily Underwear. Our company's rich heritage in craftsmanship dates back to 1994, rooted in a family tradition of tailoring. My journey began in a humble tailoring family where the art of sewing was not just a profession, but a legacy passed down through generations. From a young age, I learned the importance of discipline and precision from my father, a strict yet skilled mentor. My path took an unexpected turn when I ventured into the world of women's lingerie—a decision initially met with skepticism and judgment. As I recall, in the beginning, it was a challenge to recruit workers and even more difficult to teach them the intricacies of lingerie production. Despite the initial struggles, our perseverance paid off, and Lily Underwear flourished, becoming the talk of the town. However, this journey was not without obstacles. The societal stigma attached to a man in the lingerie industry led to feelings of discomfort and isolation. During this time, I retreated from the public eye, focusing solely on refining our production processes. Adversity often drives innovation. As our inventory grew and financial pressures mounted, my wife and I took drastic measures to turn the tide. A transformative trip to Guangzhou revealed the potential of lingerie as a symbol of fashion and self-expression, beyond its basic necessity. This realization led to a complete overhaul of our approach. Embracing modern designs and materials, our products evolved to meet the dynamic demands of the market. By 2005, our exports reached a remarkable 100 million yuan. Seeing our creations rebranded by international labels and sold at exponentially higher prices ignited a desire to establish our own brand identity. With the guidance of industry expert Qiao Lin, we embarked on this journey, appointing Hong Kong celebrity Wen Bixia as our spokesperson. This strategic move, coupled with our commitment to quality and innovation, spurred rapid growth and recognition for Lily Underwear. Today, Lily Underwear stands as a testament to embracing change and challenging societal norms. Our predominantly male team symbolizes progress, showing that men can contribute to and celebrate the beauty and empowerment of women through our designs. I invite you to explore our story and our products at Lily Underwear Let's connect, exchange ideas, and collaborate on shaping the future of lingerie. For inquiries or potential partnerships, please feel free to reach out to me directly. Follow Lily Underwear on LinkedIn for updates on our latest collections, industry insights, and the ongoing evolution of our brand. Warm regards, James Huang

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