James Grant Hay’s Post

Even though I'm taking a few days off with my family, I could not resist to comment.  Do advertisers still need a few reasons to include mobile gaming as part if their main media strategy? 1️⃣ High Reach: Close to 200 million active users every month in the US. 2️⃣ Consumer attention: Avg video being watched 22 seconds vs 2 seconds in social media. 3️⃣ High share of voice: Imagine not competing with other brands for brand recall, recognition, awareness, purchase intent, etc. 4️⃣ Efficient and Effective: need to say more?

Game On: Level Up Your Holiday Strategy with Mobile Gaming 🎮🎄 Did you know that mobile gaming usage skyrockets during holidays? 📈 With more free time and social gatherings, people turn to their phones for entertainment (+20% Gaming App Installs and +12% Sessions). This presents a unique opportunity for brands to connect with their audience in a fun and engaging way. Here's how you can capitalize on this trend: 1️⃣ ⚡ Targeted In-App Advertising: Reach your audience with relevant ads at the right time. 2️⃣ 🥇 Impactful Formats: Mobile gamers find video rewards and playable ads to be engaging, rewarding, and non-disruptive. 3️⃣ 🚀 Measurable Results: Track your campaign success with real-time analytics and optimize for maximum impact. Let's make this holiday season a gaming success! #GameOn #mobilegaming #holidaymarketing #BeAdmazing #Admazing #digitalmedia #mobilemedia

🎮 Why Mobile Gaming is a MUST for Advertisers 📈 As mobile gaming surges in popularity, staying aligned with consumer trends is more crucial than ever. A recent Insider Intelligence article sheds light on why advertisers must adapt to changes in mobile gaming: 📈 Explosive Growth: Mobile gaming is expanding rapidly, offering vast opportunities for targeted ads. It is already huge, with nearly 200 million monthly active US users. 💡Evolving Preferences: Gamers' expectations are shifting, requiring innovative ad formats and strategies. 📲New Engagement Channels: Interactive experiences are becoming essential for capturing attention. Advertisers need to embrace these shifts and leverage the growing mobile gaming landscape to stay competitive. 🚀🎯 Let's connect and maximize impact in mobile gaming. https://admazing.co/📱 #MobileGaming #AdTrends #DigitalMarketing #GamingAds #ConsumerBehavior #Innovation #AdStrategy #BeAdmazing

🚨 LEAKED! 🚨 Here’s some exclusive information from my upcoming insights that I couldn't wait to share with you! The gaming industry is experiencing explosive growth. Here’s a sneak peek at some jaw-dropping numbers that showcase this phenomenal rise: 📈 3.03 billion global video gamers, with 2.82 billion gaming online. 📈 Online gaming revenue skyrocketed from $135.4 billion in 2020 to $176.06 billion in 2023. 📈 Over 1.1 billion new mobile game titles are downloaded every week. 📈 E-sports, a powerhouse in online gaming, hit a massive $1.63 billion in revenue in 2021! 🎮💰 Sponsorships comprised 40%, with the rest from ads, media rights, game fees, merch, and ticket sales. 📈 The global gaming industry is on track to be worth $504.9 billion by 2030. These staggering numbers underscore why live gaming and streaming are emerging as the next big marketing tool. You might wonder, how is this industry growing so rapidly? The answer lies in the video game watchers community. This passionate and engaged audience is fueling the growth, creating endless opportunities for brands and marketers. If you want more exclusive insights, stay tuned for my next material. I’ll be sharing more exciting information with you soon! 🚀 #gamingindustry #videogamers #onlinegaming #esports #gamingrevenue #mobilegames #gamingcommunity #livestreaming #gamingmarketing #gamers #gaminggrowth #brandengagement #videogamewatchers #futureofmarketing

Data-Driven Growth in U.S. Mobile Gaming 📈 IconPeak partnered with Unico Studio to help scale their flagship game, Brain Test, to new heights! Through precise targeting, A/B testing, and data-driven optimization, IconPeak boosted user acquisition and maximized revenue with U.S. users. The result? A significant Return On Ad Spending (ROAS) improvement and impressive user growth! 🎯 Full article here: https://lnkd.in/d272w3AC Want to learn how to grow your gaming app's revenue-generating users? Reach out to IconPeak today! 🚀 #MobileMarketing #GamingIndustry #UserAcquisition #GrowthHacking #ROAS #GamingApps #PerformanceMarketing

🗣️ Did you know you are missing out on a 𝐇𝐔𝐆𝐄 advertising opportunity? 🤔 🔍Mobile games are a great part of consumers' phone usage, yet ad spending on them is at a ridiculously low 4%! 🎯Brands have a chance to connect with their target audience through mobile gaming, reaching diverse and engaged consumers. 👾📱Mobile gaming captures up to 𝐧𝐢𝐧𝐞 𝐭𝐢𝐦𝐞𝐬 𝐦𝐨𝐫𝐞 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 than other video platforms such as TikTok, Meta, or YouTube. 𝘑𝘰𝘪𝘯 𝘶𝘴 𝘢𝘵 𝘐𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦 𝘔𝘰𝘣𝘪𝘭𝘦, 𝘸𝘦 𝘤𝘢𝘯 𝘧𝘪𝘹 𝘵𝘩𝘢𝘵 𝘧𝘰𝘳 𝘺𝘰𝘶 💪 🙌 Don't miss out on this opportunity to engage with your ideal customers! Source: https://ow.ly/n9Yp50REQF7 #MobileGaming #GameDev #GamingCommunity

The future of gaming is here, and it's driven by evolving player preferences, the rise of mobile gaming, and in-app advertising. Mobile gaming is booming, especially among younger audiences in regions like India and China. This growth presents exciting opportunities for in-app advertising, allowing brands to reach highly engaged users. The gaming industry is globalizing, with localized content resonating across diverse cultures. Exciting times ahead!

When I was at CommerceNext '24 in June, it was clear that DTC and 'traditional' retailers still have some stigma towards putting ad dollars in #games. Why? Hard to say. GamesIndustry.Biz covered a ComScore report stating that over 60% of consumers over the age of 18 engaged in gaming, and a plurality of consumers did a mix of mobile, PC, and console. Key Takeaways? 1) Drop the silly previous persona of a gamer... because they are likely a customer. 2) Not engaging in the games vertical is ignoring a positive touch point 3) Jumping in now while retailers and brands are tiptoeing in provides space for you to experiment 4) The right combination of involvement (ads, creators, events, etc.) can make for powerful impact. The article: https://lnkd.in/esDQVnAw

💡💬 Did you know that Q4 2023 was the best season on record for mobile gaming advertisers, according to AppLovin? The mobile gaming ad space is going to be incredibly exciting this year, with gamers more engaged than ever before!📱✅ With intense competition and rapidly-evolving AI technology, you NEED captivating ad creatives. How else will you engage with players and boost downloads? Here at Blind Ferret, we excel at creating content that's custom-tailored for the gaming industry.✨💪 📈 💼 With more than a decade of experience, we're always exploring the newest trends that are shaping the landscape of mobile game advertising. Here's our handpicked list of the latest and most exciting trends in mobile gaming ads. Take a look below! 👇🔥 #MobileGameAdvertising #GamingAds #MobileGaming

A new report has found that 82% of American gamers made an in-game purchase in freemium titles last year. That's according to Comscore's 2024 State of Gaming Report, published in partnership with in-game advertising platform Anzu. The report also found that 62% of adults over the age of 18 engaged in gaming, with millennials comprising 49% of the segment followed by Gen Z at 13%. Of those surveyed, 77% play on more than one platform, with over a third regularly using a combination of console, PC, and mobile. US gamers spent 45 billion hours on gaming sites and apps last year, with esports becoming an increasingly popular activity. An estimated 86% of Gen Z and 80% millennials surveyed said they watched esports, while 53% of Gen Z and 61% of millennials said they engaged with esports content. https://lnkd.in/eAVcjdcV