James Grant Hay’s Post

What happens when retail media and CTV advertising meet? Retail platforms, video services and tech vendors are collaborating to build a “retail video” ecosystem delivering off-site retail media, retail attribution, shoppable TV ads and TV platforms as retail media. Early mover deals/partnerships include Walmart’s Vizio acquisition, NBCU - Instacart, Paramount - Shopsense, and Roku - Shopify.  We’ve produced an infographic, based on insights from our recent advisory work, illustrating emerging opportunities - top level, initial estimates, to be refined, comments welcome. We see opportunities for TV platforms, broadcasters, streamers and retail media platforms to collaborate to develop new propositions and revenue streams - as well as challenges for them to put tech infrastructure and deals in place. For vendors and media agencies there is a fast-growing opportunity to bridge the video-retail gap, supplying tech, data and media services. Please private message if you would like a briefing about these opportunities, implementation and go to market considerations. #ctvadvertising #retailmedia #videoadvertising #tvadvertising #retailvideo

Connected TV (CTV) advertising in 2024 has been on the rise with trends like: 📈 Growth in CTV Viewership: Nearly 90% of U.S. TV households now stream content, a number set to climb even higher. 💰 Surging Ad Spend: Programmatic CTV ad spend is projected to reach $31.77B by the end of 2024. 🔗 Cross-Channel Integration: CMOs are making CTV the cornerstone of their omnichannel strategy. With Nimbus99, you get all of the benefits of CTV advertising—without minimum spend requirements or unnecessary complexities. Ready to take your 2024-25 advertising strategy to the next level? Let’s partner to create impactful, affordable CTV campaigns that drive results for your business. Book your free demo: trynimbus99.com #CTV #ConnectedTV #OTT #DigitialMarketing #Nimbus99

Shoppable TV ads represent more than just a new advertising avenue — they offer a unique opportunity for retailers to connect with audiences in meaningful and measurable ways. As highlighted by our SVP of Retail Media and Data, Claude S., in a recent Retail Week article, the growing interest from retailers in positioning themselves as media owners underscores the need for both creativity and significant investment in technology to create a truly seamless experience. We’re proud to be at the forefront of retail media and shoppable TV ads, helping advertisers, agencies, and retailers unlock the full potential of these innovative formats. The future of commerce media is exciting, and we’re here to help you explore what’s possible. Let us guide you through this dynamic landscape to create impactful experiences that drive real results. If you’re interested in discussing how we can collaborate, let’s connect 👉https://lnkd.in/g8ix8H7N Read the article 👉 https://lnkd.in/d8scGhKf #RetailMedia #CommerceMedia #ShoppableTV #FirstPartyData

Marketers should know that at last there is the ultimate marriage of reach and outcomes with CTV. Companies like Blockboard led by Matt Wasserlauf are driving outcomes with CTV for DTC and CPG, Retail and other companies. #CTV #Outcomesbasedmarketing #Blockboard https://lnkd.in/eZSYhJEc

📺 TV is transforming into a retail powerhouse as networks and brands embrace shoppable media, allowing viewers to purchase products in real-time while watching their favorite shows! 🛒🛍️ As shoppable media grows, TV is no longer just a tool for brand awareness—it’s becoming a catalyst for real-time consumer purchases, with 62.7% of consumers discovering new brands or products through TV content. 🔍✨ 🛍️ With 210.2 million second-screen users predicted in the US by 2025 📱, most consumers use mobile devices to shop for products they see on TV. This presents a massive opportunity for brands to tap into spontaneous purchasing behavior and integrate into the TV shopping experience. 🚀 TV is evolving into a sales driver—an exciting shift that opens new retail opportunities for brands and aligns with changing consumer habits. With real-time purchasing power and growing second-screen use, shoppable media is the next big thing in TV! 🔥💡 Source: EMARKETER https://lnkd.in/d56gGkBw #ShoppableMedia #insbuy #TVTrends #RetailInnovation #DigitalMarketing #eCommerce #SecondScreen #ConsumerBehavior

I don't know about you guys, but when I heard about Walmart's holiday campaign and content series, "Add to Heart,” I. Was. OBSESSED. 😍 It was the perfect example of content and commerce coming together, and a brand leveraging a cultural phenomenon (holiday movies and Hallmark culture) to its advantage. One of Walmart’s key partners for the campaign was Roku, which helped amplify the campaign to TVs everywhere. That's why I was so excited to chat with Roku's Sarah Pfeiffer Monahan on #RetailRemix to talk about the campaign and all things #CTV. We dug into:     📺 The state of “cord cutting” and how the growth of streaming ultimately drives growth for CTV.    📺 How brands are evolving their CTV strategies to address different business goals and objectives.    📺 How Roku is advancing its advertising services and partnering with brands and retailers to get their messages to customers. Would love your thoughts: how do you think CTV will impact the omnichannel ad mix moving forward? 🤔 https://lnkd.in/eZkCdVKi

Walmart’s recent acquisition of Vizio, a leading smart TV maker, for a whopping $2.3 billion is set to redefine the intersection of retail and entertainment. Here’s why: 1️⃣ Expansion of Advertising Business: This strategic move will help Walmart expand its advertising business and establish a strong presence in the competitive streaming TV industry. 2️⃣ Impact on Retail and Entertainment Intersection: The acquisition is expected to create a scaled, connected TV advertising platform through Walmart Connect, providing valuable advertising real estate. 3️⃣ Strategic Alignment and Vision: The approach aligns with Vizio’s mission and vision, driving innovation and creating more value for customers. 4️⃣ Impact on Advertising and Data Business: This mirrors efforts by competitors like Amazon and Target to grow their advertising and data businesses. 5️⃣ Consumer-Centric Operating System and Viewing Experiences: Vizio’s customer-centric operating system provides great viewing experiences at attractive price points. 6️⃣ Future of TV Advertising and Media Experiences: The acquisition is poised to drive innovation and create more value for customers by redefining the intersection of retail and entertainment. 7️⃣ Evolution of TV Industry in a Streaming-First World: As TV-makers shift to a streaming-first world, the cost of TV sets has significantly decreased, aiming to capitalize on data-sharing and advertising. What are your thoughts on this game-changing acquisition? How do you think it will impact the future of the streaming TV industry? #Walmart #Vizio #StreamingTV #Advertising #DataBusiness #RetailAndEntertainment 📎 https://lnkd.in/dExxS5JP

Will Paramount Drop Nielsen? Sure Looks Like It. Been On Hold Since Oct 1st. "TV Networks Demand Better Metrics, but Legacy Ties Make It Tough | Analysis Ratings. The dispute signals a potential sea change as networks struggle with Nielsen’s dominance during the transition to streaming." - The Wrap Just Doesnt have to be this way. OmniChannel Industry Solution with Cross Platform/App Driven Experiential User Journey Data is the Key to Puzzle, Mass Revenues, and Happy Happy Consumers. #NextGenStreaming #FreeCast #YouBundle #NoMoreAppDiving https://lnkd.in/evR5i5tF

❄️ 'Tis the season to stream, and connected TV is a captivating channel for reaching consumers during the year's biggest retail moment. But even though consumers are set to watch 2+ hours of CTV daily in 2025, it's still an undervalued channel for highly effective campaigns. Here's how advertising on CTV during the festive season sets up brands for year-round success: https://hubs.la/Q02_bDbS0

Sharing this great read on the retail giant Walmart's move to acquire Vizio (smart TVs). 📺 A sneak peek into the future of TV #advertising, with ACR (automatic content recognition) technology at its core, and the promise of a closed-loop attribution, connecting CTV ads to in-store purchases. It seems t-commerce is closer than ever. We might be buying stuff from our TV very soon! #mediabuying #digitaladvertising #attribution #measurement