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XaaS, SaaS, and Startup Monetization and Pricing Strategy Expert

💭 Would you pay more for fair pricing? Once Human, a new free-to-play survival game by NetEase, has been praised for its fair and unobtrusive monetization practices. Unlike many games that push aggressive "pay-to-win" microtransactions that tend to infuriate gamers, Once Human focuses primarily on cosmetic items, and does not force them on customers (may even make them too difficult to find!) What caught my eye in the article is that the Battle Pass (monthly subscription) is not considered to be particularly impressive, but some gamers are buying it anyway to support the Once Human developers. One interviewee had spent over $100 just through goodwill! Perceived fairness and acceptability of pricing undoubtedly results in happier customers - that's nothing new. And certain customer segments will not buy without transparent pricing. But Once Human's success might even suggest that fair and transparent pricing might be more lucrative for the vendor, even in industries where more aggressive pricing is the norm. We so often think of scenarios that are "good for the customer" and "good for the vendor," we need to remember that some moves are truly win-win. What do you think about Once Human's approach? How important is fairness to your buying experience? Share your thoughts in the comments!👇 #Gaming #Monetization #FairPlay #OnceHuman #GameDevelopment https://lnkd.in/enFBKarj

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