💭 Would you pay more for fair pricing? Once Human, a new free-to-play survival game by NetEase, has been praised for its fair and unobtrusive monetization practices. Unlike many games that push aggressive "pay-to-win" microtransactions that tend to infuriate gamers, Once Human focuses primarily on cosmetic items, and does not force them on customers (may even make them too difficult to find!) What caught my eye in the article is that the Battle Pass (monthly subscription) is not considered to be particularly impressive, but some gamers are buying it anyway to support the Once Human developers. One interviewee had spent over $100 just through goodwill! Perceived fairness and acceptability of pricing undoubtedly results in happier customers - that's nothing new. And certain customer segments will not buy without transparent pricing. But Once Human's success might even suggest that fair and transparent pricing might be more lucrative for the vendor, even in industries where more aggressive pricing is the norm. We so often think of scenarios that are "good for the customer" and "good for the vendor," we need to remember that some moves are truly win-win. What do you think about Once Human's approach? How important is fairness to your buying experience? Share your thoughts in the comments!👇 #Gaming #Monetization #FairPlay #OnceHuman #GameDevelopment https://lnkd.in/enFBKarj
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🤯 Wow, Bungie and NetEase Games made my day: https://lnkd.in/dT8_MG-Z As a huge #Destiny fan, I can't wait to explore the mobile experience! 🎮 I still feel that every successful brand should include a mobile or AA spin-off. It's a tool for maintaining community and engaging new players till a new game chapter is released. If you agree with my thoughts and want to apply them to your IP, please contact me. We'll find a solution, since I still endorse this course at #Sperasoft! #gamemarketing #gamedev
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What #Telco should learn in Mobile Gaming industry from Tencent? *Just Released: Tencent’s 2024 First Quarter Results Presentation Key takeaways #Telcos can learn from Tencent's success in the #mobile #gaming industry: 🏓Content is King: Tencent prioritizes high-quality, engaging #content across its #games. This includes flagship titles like Honor of Kings and constant updates with new features, events, and modes for existing games like PUBG Mobile and Warframe . Telcos can learn to partner with strong #developers or invest in creating their own high-quality games. 🥎 Monetization Strategies: Tencent uses a variety of #monetization strategies beyond just in-app purchases. This includes #tiered #subscriptions, #battle #passes, and #cosmetic #microtransactions. Telcos can explore similar models to make their gaming services profitable. 🏀Leveraging Data and Analytics: Tencent likely uses #data and #analytics extensively to understand #player #behavior and preferences. This allows them to tailor #content, #features, and monetization #strategies to maximize #engagement and #revenue. Telcos can leverage their existing customer data to personalize the gaming experience for their subscribers. 🏈Building a Gaming Ecosystem: Tencent goes beyond individual games and fosters a connected #gaming #ecosystem. This is evident in their focus on in-game communities and events. Telcos can explore creating platforms that allow #gamers to connect, share experiences, and participate in #tournaments. ⚽️Strategic Partnerships: Tencent collaborates with other gaming giants like Riot Games and Epic Games. Telcos can partner with established developers or #smaller #studios to expand their #gaming offerings and reach #new #audiences. ⛳️Focus on Mobile: #mobilegaming is the dominant force in the industry. #tencent prioritizes mobile development across all its major titles. Telcos should ensure their gaming offerings are optimized for mobile devices. 🥊Evolving Game Strategy: As seen with Warframe's shift towards a broader game platform, Telcos can learn to adapt their approach. This could involve offering #diverse #game #genres, catering to different playstyles, and keeping the content fresh. Follow me on Kaneshwaran Govindasamy and Global 5G Evolution Contact me for 5G Market Dynamics Advisory services.
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Why Gaming Aggregators, Platform Providers, and Operators Should Integrate Shacks Evolution Studios’ Localized Gaming Content In the ever-evolving landscape of the gaming industry, staying ahead of the curve requires more than just offering a diverse array of games; it necessitates providing content that resonates deeply with local markets. Shacks Evolution Studios, with its specialized and localized gaming content, stands as a pivotal partner for gaming aggregators, platform providers, and operators looking to enhance their offerings and achieve greater market penetration. 1. Cultural Relevance: Shacks Evolution Studios offers games that resonate with local markets, increasing player engagement and loyalty. 2. Diverse Portfolio: Unique titles like Busly, Crashlite, Penaldo, and Street Soccer attract a broader audience and cater to varied preferences. 3. Market Penetration: Localized content helps tap into new markets and expand your player base, giving you a strategic edge. 4. Player Retention: Familiar and relatable content leads to higher retention rates and sustained revenue growth. 5. Competitive Edge: Distinct, localized games differentiate your platform, drawing in both new and returning players. 6. Innovation and Quality: Partnering with Shacks Evolution Studios ensures top-tier game design and technology, enhancing user experience. 7. Market Insights: Benefit from Shacks Evolution Studios’ deep understanding of local gaming trends to inform your strategies. Integrating Shacks Evolution Studios’ localized gaming content is essential for staying ahead in the competitive gaming industry. Enhance engagement, diversify your offerings, and penetrate new markets with their culturally relevant, high-quality games. Make the smart choice today and watch your platform thrive with Shacks Evolution Studios. #GamingInnovation #iGaming #GameDevelopment #LocalizedContent #PlayerEngagement #GamingTrends #TechInGaming #GamingIndustry #MarketExpansion #GameDesign #PlayerRetention #DigitalEntertainment #GamingSolutions #GamingTechnology #GameOn #GamerCommunity #GameChangers #GamingStrategy #GamingBusiness #GamingExperience
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🔥 Introducing the NetEase, Inc Full Fiscal Year 2023 Report Overview! 🎮 NetEase, Inc is a prominent global player in the digital content and online gaming industry, recognized for its diverse array of popular brands and a strong commitment to user engagement and innovation. As a pioneer in the online entertainment sector, NetEase consistently leads with cutting-edge technology and exceptional service to connect and captivate a worldwide audience. 📈 Stay ahead of the curve in the dynamic online entertainment and gaming markets with our detailed NetEase, Inc Full Fiscal Year 2023 Report Overview. This crucial document is crafted for stakeholders eager to understand the intricate landscape of the industry and the future direction of NetEase. #data40 #dataset #dataanalytics #gaming #igaming #marketing #business https://lnkd.in/gpbsHKkQ
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🎮 Which Game Model Wins: Premium Purchase or Microtransactions? (A Focus on Chinese Games 🇨🇳) The debate on the future of game monetization, especially in the Chinese gaming market, revolves around two contrasting views, shaped by the latest trends. On one hand, premium purchase (buy-to-play) games offer a more straightforward and complete gaming experience, while on the other hand, microtransaction-based games (often free-to-play) dominate the landscape with ongoing content updates and monetization strategies. Key Differences: 🛒 Premium (Buy-to-Play): - Once paid, you get full access to the game without worrying about additional in-game purchases. - These games often attract players who value a complete, uninterrupted experience. The cost may be higher initially, but lower marketing expenses and a longer shelf life make it a sustainable model. - Additionally, premium games are less prone to issues like overspending, which can be a concern with microtransactions. - Examples like 🇨🇳 Black Myth: Wukong show the potential for premium games in the market, highlighting the demand for high-quality, standalone experiences in China. 💰Microtransactions (Free-to-Play): - Allows players to enter the game for free, with options to purchase content or progress faster via in-game transactions. - This model has proven flexible and profitable, offering continual revenue streams and the ability to engage players over time with new content updates. Successful Chinese titles like Genshin Impact demonstrate how this model can thrive globally, offering a seamless experience across platforms while fostering a loyal player base. The Future is a Hybrid 🔄: Neither model is inherently better — each has its strengths depending on the type of game and its audience. In the rapidly evolving Chinese gaming market, we’re likely to see a blend of these approaches, where the key focus will be on how developers balance monetization with player satisfaction. Ultimately, both models contribute to a healthy gaming ecosystem, offering players a choice between a complete, one-time purchase experience or an evolving, flexible model. What are your thoughts? Which do you prefer: the premium experience or the evolving world of microtransactions? #GamingTrends #ChineseGames #GameDevelopment #Monetization #MobileGaming #GameDesign
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We are very excited to see Rolling Stone add a gaming vertical into their editorial process. Seeing a mainstream publication embracing the cultural impact of gaming is incredible, especially as the move expands their reach and captures the new modern entertainment. Publishers, take note: the future is game-driven! Rolling Stone's bold integration of gaming into their editorial process highlights their commitment to evolving with cultural trends. This strategic partnership with ESL FaceIT Group underscores the significant impact of gaming on our society and positions them at the forefront of modern entertainment. For other publishers looking to explore similar ventures but unsure where to start, consider reaching out to us at Epic Global Agency for expert guidance. The gaming industry's exponential growth presents vast opportunities for brands to tap into new revenue streams and engage with a diverse, younger audience. See the link below for the full deep dive and brand takeaways👇 #Gaming #RollingStone #CulturalRelevance #Entertainment #Publishing #EpicGlobalAgency #ESLFaceIT #GamingIndustry #StrategicPartnerships #AudienceEngagement #FutureOfEntertainment
Epic Global - Esports and Gaming consultancy
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It’s hard to believe it in the current job market around game development but with the industry pulling in $249.5B in revenue last year, the video game industry is now bigger than the movie and music industries combined. And there’s still plenty of room for future growth. Analysts forecast that the gaming space will grow to $363.1B by 2027. See some really interesting companies to follow below. Great to see so many new studios opening still meaning the job will market inevitably turn around 💪 #gamedev #gamedevlopment #newstudios #gamedevjobs
45 Soaring Video Games Companies & Startups (2024)
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Brace yourselves, gamers! A revolution is coming, and Tencent is at the helm! Picture a universe where the language of gaming crosses borders, cultures, and languages. Where might such a daring vision be taking shape? None other than within the creative labs of Tencent, the behemoth of the gaming kingdom. Their master plan? A cunning concoction of strategic alliances, intelligent acquisitions, and nurturing indie games with international allure. It's not just about taking their games to every corner of the globe but crafting a universal gaming dialect that connects players worldwide. Plot twist: Tencent isn't striving for mere gaming industry domination; they're building bridges. They're using the power of gaming to create a global community, demolish barriers, and unite people like never before. Tencent's movement is more than just noteworthy; it's a game-changing stroke of genius. They're paving the road to a global gaming era, leaving a significant question for the rest: How will you rise to the occasion? So, let's get down to it. How do you envision Tencent's international expansion impacting the future of gaming and digital culture? Please leave your thoughts and insights below, and let's ignite a conversation. #GlobalGaming #Tencent #GamingCommunity #GamingIndustry #InternationalExpansion #GamingCulture #DigitalCulture
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Entertainment Fans Make the Switch to Gaming: Key Findings from Fandom Study. A recent study reveals that fans of traditional entertainment forms, such as movies and television, are increasingly turning to gaming. Here are some key findings: # 60% of entertainment fans say they play games to continue their engagement with favorite franchises. # 40% of fans prefer playing games over watching movies or series from the same franchise. # 20% of fans have stopped watching movies or series because they found a more engaging gaming experience. This suggests that: 1. Games are becoming an increasingly important part of the entertainment landscape. 2. Gaming companies should focus on creating quality games based on popular shows. 3. Traditional entertainment companies need to find ways to compete with games for fans' attention. #games, #gametech, #entertainmenttech, #research, #future https://lnkd.in/eeGbg4du
Fandom study shows entertainment fans switching to gaming
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🌟 Introducing Bigly! 🌟 We’re set to revolutionise the content provision space with a groundbreaking commercial model that promises to redefine how operators pay for slots. For operators, this means no more expensive revenue share deals with studios and no more promoting the same games as their rivals. Instead, they can push the games that best deliver the experiences their players are seeking and keep the lion’s share of the revenues they generate. 🚀 Kicking off with the visually stunning Deep Sea Treasure, our games will generate massive opportunities for operators to grow their revenues without surrendering a percentage back to the studio. 👏 Founded by industry veteran Liam Mulvaney and supported by tech partner Reelsoft, Bigly is poised to revolutionise the market with a vision of delivering more creativity, flexibility, and profitability to operators worldwide. 💬 Liam said: “Bigly is exactly what operators need. Our games hit the mark with players, and they also hit the ROI operators are seeking.” Discover more about our exciting launch: https://lnkd.in/eN-DQjuq #Bigly #GamingInnovation #iGaming #Slots
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