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Solving retailers most complex business problems with insights and analytics

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The Small Domestic Appliance (SDA) market saw a welcome +1% sales boost in Q4, driven by November promotions and a strong demand for personal care products. What can SDA manufacturers and retailers expect in 2024? Nevin Francis, GfK’s Director Strategic Insights predicts that personal care sales will remain buoyant, with vacuum cleaners and coffee machines also set to perform well. This is just one of the trends and opportunities for SDA explored in our new State of Consumer Tech & Durables report for 2024. Read it now 👉 https://lnkd.in/emSSQFp5

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