When looking to expand their SaaS globally, one of the most common questions I get from my clients is how to prioritize the next markets. To guide their GTM strategy, I often focus on these three key factors. 1️⃣Analysis of business intelligence data First, it's important to identify markets where the company is already acquiring customers organically. These are often low-hanging fruits. 2️⃣KPIs segmented by the market Metrics like CLTV and churn rate by market are crucial to prioritize opportunities. Top-performing areas will help narrow the focus. 3️⃣Competitive data Using tools like @SEMRush, @Ahrefs, or @Similar Web is essential to understand where competitors spend their marketing budgets. Overlaps between these perspectives usually reveal the sweet spots for the client's next move. What metrics or data do you look at when planning a GTM strategy? Follow me for more inbound demand generation tips! #GTMstrategy #DemandGeneration #SaaS #SaaSmarketing
Jakub Sarlina’s Post
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Scaling your SaaS globally? 🌏 Here’s how to prioritize your next markets: 👉Analyze your business intelligence data: Look at regions where you already gain customers organically. These are your potential low-hanging fruits. 👉KPIs segmented by the market: Review key performance indicators like CLTV and Churn Rate by market to prioritize your best opportunities. 👉Competitive data: Leverage @SEMRush - @Ahrefs or @Similar Web to gather insights on competitor marketing spends. Finding overlaps in these areas will pinpoint your next target markets. 🎯 Stay tuned for more insights on inbound demand generation! 🚀 #GTMstrategy #DemandGeneration #SaaS #SaaSmarketing
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Understanding buyer behaviors is key to precision marketing, and with AI-powered segmentation, you can fine-tune your campaigns to reach high-intent prospects at the right time. Whether it’s e-commerce, SaaS, or healthcare, learn how industries are leveraging this data to drive conversions, shorten sales cycles, and maximize ROI. Dive into our latest blog to discover the strategies that can elevate your marketing efforts. Read the full blog here: https://lnkd.in/gCqNjV9a #PrecisionMarketing #BuyerIntent #DigitalMarketing #MarketingStrategies #AudienzAI
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Why Clients Trust The Digital Funnel for Personalized Demand Gen Solutions The Digital Funnel is renowned for delivering personalized demand-generation solutions that drive exceptional results. Here's why clients trust us: - Deep Industry Expertise: Our team possesses in-depth knowledge of various industries, enabling us to tailor strategies for maximum impact. - Data-Driven Approach: We leverage advanced analytics to uncover valuable insights, optimize campaigns, and deliver measurable results. - Personalized Customer Journeys: We create highly customized experiences that resonate with each target account, building strong relationships. - Proven Track Record: Our success stories speak for themselves, demonstrating our ability to drive growth and ROI for our clients. - Collaborative Partnerships: We work closely with our clients, becoming an extension of their team to achieve shared goals. - Commitment to Excellence: We are dedicated to staying ahead of industry trends and delivering innovative solutions that exceed expectations. Ready to experience the Digital Funnel difference? Let's transform your demand generation efforts together! https://lnkd.in/gBiQFBPm #DemandGen #PersonalizedMarketing #DigitalFunnel #ABM #GrowthMarketing
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Yikes! It's June 18th and we're ~8 business days away from the end of Q2 for (many orgs). So what do great marketing teams do in June? --> They focus on the 3As (Audit, Align, Advance) so they can continuously improve and drive better results. And this is today's #quicktipTuesday. These teams: --> Audit programs and results from H1/2024 --> Align on what's working vs. what's not working --> Advance into H2/2024 by refining plans based on their Audit learnings Here's how you can execute on the 3As: 1. 📈 Audit - review your programs, results and budget/spend vs. your #marketingstrategy, plans, and forecasts. Many folks do some variation of this weekly, monthly and quarterly but now is a great time to ensure you have H1 rolled-up data that can inform and H2 and beyond. 2. 💡 Align - work and sync up with Sales, Customer Experience and Customer Success teams on revenue targets and objectives for the remainder of this year. Ensure you're weaving in account-based marketing and frameworks for key accounts, assessing progress made in accounts that have been the focus to-date, scrutinizing your pipeline to maximize velocity, and identifying success pathways going forward. Look at this from a bigger-picture perspective with respect to your ICP so you can properly assess and refine. 3. 👟 Advance - do more of what's working for the business now, STOP whatever hasn't been working, and weave in some new ideas and experimentation if possible. Ensure teams have what they need for focus and speed to maximize wins in the months ahead. It's always the right time to finesse or fine-tune any segmentation, targeting and positioning required to strengthen your GTM motions. This may seem obvious and even over-simplified (as we all know that each of these three steps requires various approaches and sub-steps that need to be undertaken) but in my experience, we often make things more complicated than required, and we often times have to dive on in. --> Will you be embarking on the 3As? Tell me why or why not in the comments ⬇ #b2bmarketingstrategy #demandgeneration
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Good take from Steve Petersen and MarTech on buying/becoming a customer of Big vs Small players. My favorite takeaways: - The relationship you'll have with them as a customer (will you feel valued?) - Roadmap potential. The small players have faster ones with probably more direct impact from customers. Big players have funding for big initiatives, but they draw their own roadmap with their own timelines. https://lnkd.in/gVHyYP2y
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Struggling with your demand generation results in 2024? Good thing, you are not alone in this constant chase to justify demand generation tactics. Bad thing-- the Holy Grail to demand gen success is still unaccounted for! What should you do now? Well, first, accept the reality. Most business owners struggle with large-scale demand generation. To overcome this, they turn to skilled marketers who can effectively scale their efforts. By leveraging the right intent data, you can spark genuine interest and demand, even in a very crowded market. Discover how strategic content marketing, omnichannel approaches, relationship building, and data-driven optimization can drive demand and convert interest into action. Learn the top methods for B2B enterprises to remain competitive and achieve growth! #contentmarketing #B2Bleadgen #Intentdata #ABM #digitalmarketing Read the full article: https://lnkd.in/dEXeZrni Call: +1 (520) 350-7212 | email: [email protected]
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Is your email list just a vanity metric? Or a powerful engine for SaaS growth? Strategic segmentation and personalized content are key to turning subscribers into paying customers.
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With over 14,000 solutions and shrinking budgets, net-new deals are slowing down. This "condiment phase" demands a strategic shift for MarTech vendors. Customer success matters more than ever, so we can focus on existing relationships & maximize product value. We can develop solutions that address pain points & integrate seamlessly. We can build a strong ecosystem through integrations to offer more value. Customization could be the best middle ground, tailored solutions & flexible pricing cater to diverse needs. #MarTech #FutureofMarketing
How martech vendors can navigate the slow death of net-new deals | MarTech
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Is your email list just a vanity metric? Or a powerful engine for SaaS growth? Strategic segmentation and personalized content are key to turning subscribers into paying customers.
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In the realm of demand generation, data is key. As the needs of decision-makers change, our marketing approaches must adapt accordingly. Now is the moment to refine your insights and report professionally! Discover more in our newest article here: https://okt.to/OucIiz
Essentials of Demand Generation Reporting for Future Readiness
https://demandscience.com
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