Jakub Sarlina’s Post

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SaaS Inbound Demand Generation Expert Helping Tech Companies Scale to Global Reach

When looking to expand their SaaS globally, one of the most common questions I get from my clients is how to prioritize the next markets. To guide their GTM strategy, I often focus on these three key factors. 1️⃣Analysis of business intelligence data First, it's important to identify markets where the company is already acquiring customers organically. These are often low-hanging fruits. 2️⃣KPIs segmented by the market Metrics like CLTV and churn rate by market are crucial to prioritize opportunities. Top-performing areas will help narrow the focus. 3️⃣Competitive data Using tools like @SEMRush, @Ahrefs, or @Similar Web is essential to understand where competitors spend their marketing budgets. Overlaps between these perspectives usually reveal the sweet spots for the client's next move. What metrics or data do you look at when planning a GTM strategy? Follow me for more inbound demand generation tips! #GTMstrategy #DemandGeneration #SaaS #SaaSmarketing

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