If Trump’s proposed tariffs are adopted, it will undoubtedly be a massive headache for fashion brands, but there are some silver linings. First, the bad… These changes threaten to increase production costs, reduce already slim margins, complicate supply chains, and potentially raise consumer costs. I empathize with the uncertainty brands face. But amidst these challenges lies another forcing function for brands to embrace circular models like resale, which I believe will lead to more financially and environmentally sustainable businesses in the long run. A few predictions if these tariffs come to fruition: 🔮 Rising COGS will make higher-margin resale programs more appealing, where brands will profit 2-3X off the same item. 🔮 An even greater focus on buttoning up returns operations to reduce costs wherever possible and ensure all second-quality returns are resold for the highest margins. 🔮 As brands look to extract more value from existing inventory, they’ll get savvier about where they sell their off-price goods. 🔮 With higher prices, cost-conscious shoppers will flock to resale and further accelerate the rapidly growing secondhand market. Of course, while I think adoption of circular models might be a silver lining, it won’t be a silver bullet. The challenges brands face will not be solved by launching a resale program alone, but I do think it might lessen the bite.
Our crystal balls must be tuned to the same channel because I was just talking about these potential silver linings for resale and other circular models with my husband a couple weeks ago. Glad to read these thoughts confirmed by someone who’s more squarely in this space daily.
Founder at Closet Conscious | Shop Your Closet | Discover Joy in Cherishing What You Own
3wWould it also force cost conscious consumer to focus on shopping within their closet via the aid of virtual closet? This might also help them discover their personal style:)