Last Week, I Felt Like Throwing In The Towel... But today, my team delivered incredible news: WE JUST SOLD OUR 40TH MILLION CHOCOLATE BAR! That's more than the entire population of Canada (39.1 million). The country which I live in... When we started, selling even a million bars seemed impossible. The journey ain't always glamorous, so celebrating the small wins/moments is critical. Here's the side that not everyone sees from the journey: -It's a relentless grind with no guarantees. There are days when the stress feels unbearable, and sleep becomes a luxury. - I've faced countless moments of doubt. The kind that makes you question your path, your choices, and even your worth. - Every step feels like a tightrope walk, where one misstep could end it all. The stakes are high, and the pressure is immense. - Loneliness often accompanys you along the journey. Late nights in the office, missing family events, and the weight of responsibility can be overwhelming. - Misunderstanding and judgment from others are constant companions. People see the success but not the sleepless nights, the sacrifices, and the endless hustle. - Rejection and failure become familiar friends. Every door that closes, every setback, teaches resilience, even when it feels like the world is against you. Yet today, we celebrate a remarkable milestone. The rush of adrenaline and the sense of momentum are unmatched. Moments like these remind us why we endure the hardships. The true beauty of entrepreneurship lies in experiencing: The highs, the lows, and everything in between… and that, in itself, is a privilege. Each challenge shapes us, and every victory, big or small, fuels our passion. I wouldn't trade it for anything. Here's to Mid-Day Squares reaching 100 million bars sold one day! #cpg #entrepreneurship #sales
Pretty soon MDS will be like Micky Ds, billions and billions served 🙌
The ups and downs
Cela me donne faim 😋 🍫🚀
logarithmic laws
Jake, congrats to you and your whole team! I love reading your point of view, it seems like you've got resilience in spades. If things are feeling like a tightrope, reward your hard work with time to get in touch with WHY you're doing it all. A show at TOHU or a day at Strøm might help, if you're anything like me :) Yes, one misstep could end this business. One misstep could end your whole ass life. But you're where you're meant to be, so don't be afraid to fall or experiment with new paths forward. This is one of many ropes you'll walk, I bet. You are Montreal's modern Willy Wonka and personally, I'm here for it!!! Good luck xx
Way to go you guys! I relate to your comments on being a CPG founder so much. It is unbelievably challenging and risky and insane. I honestly had no idea what I was getting into (lol). Celebrating the wins is amazing… really enjoying following the MDS journey!
Beautiful Congrats!!!! Super!!
Thanks for sharing this - the numbers are amazing but your story of the lows and highs is even better. Thanks for making this normal.
Let’s goo
Investor & Board Member
5moNext step US population 342 Mil 🚀