A healthy content engine is the lifeblood of DTC businesses. 5 years ago? Sure, you could get away without it. But today? You’ll lose without it. The content market today is highly sophisticated. The best performing content directly correlates with the quality of talent, effort behind copywriting, editing, etc. So if you want to create content that actually produces results, Then you need to be on an entirely different level with how you’re approaching content production in the first place. Let’s say that the majority of your audience are Gen Z who spend the majority of their time on IG Reels and TikTok. To market to them effectively, you need to create content that’s native to the platform. And to do THAT effectively, you need the right people behind it: - Content Creators - Video Editors - Social Media Strategists - Copywriters - Influencer Marketers Yes, it requires a lot to be put together to create a healthy, profitable content engine. If you truly wanted, you could hire them full time - but you’re looking at costs of upwards of a half a million a year at least. But if you hire all of them on a fractional basis? We’re talking about less than $5k a month total. It's almost 2025. It's time to start investing in a content engine, and doing it the right way.
Finding ways to take 1 piece of content and develop it into 8 or 9 pieces of content is what's changing the evolution of exposure for yourself and other brands.
Yes and of course, the name of the game is diversity today
Hiring a whole team sounds expensive, but going fractional is such a smart move for sure
Totally agree, especially that content is everything these days
It’s crazy how much content can impact a brand's success nowadays
When you're building out your social media team, should one person be an expert in all of these mediums, or do you need to hire an expert per platform? Tik Tok Expert, IG expert, etc.
So true! Quality content really does take a village. It’s a full-on team effort to get it right
This makes me think about how much effort goes into creating good content. Definitely need the right talent behind it!!
This is a solid breakdown! I love how you’re highlighting the need for a full content engine and the comparison between full-time hires vs. fractional support. It’s like building a dream team without breaking the bank, and you're right—being platform-native is key, especially with Gen Z living on TikTok and IG Reels. How do you recommend brands strike a balance between cost-efficiency and quality when building out their content team?
UK-based Design & Development Agency | Transforming Ideas into Results-Driven Websites that Accelerate Business Success | Founder at @ Wizerdui
2moSpot on! A well-crafted content engine is crucial for DTC success Jai Dolwani