Jai Dolwani’s Post

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Founder @ The Starters | Helping e-commerce brands find exceptional freelance talent

A healthy content engine is the lifeblood of DTC businesses. 5 years ago? Sure, you could get away without it. But today? You’ll lose without it. The content market today is highly sophisticated. The best performing content directly correlates with the quality of talent, effort behind copywriting, editing, etc. So if you want to create content that actually produces results, Then you need to be on an entirely different level with how you’re approaching content production in the first place. Let’s say that the majority of your audience are Gen Z who spend the majority of their time on IG Reels and TikTok. To market to them effectively, you need to create content that’s native to the platform. And to do THAT effectively, you need the right people behind it: - Content Creators - Video Editors - Social Media Strategists  - Copywriters - Influencer Marketers Yes, it requires a lot to be put together to create a healthy, profitable content engine. If you truly wanted, you could hire them full time - but you’re looking at costs of upwards of a half a million a year at least. But if you hire all of them on a fractional basis? We’re talking about less than $5k a month total. It's almost 2025. It's time to start investing in a content engine, and doing it the right way.

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Abdul Saboor

UK-based Design & Development Agency | Transforming Ideas into Results-Driven Websites that Accelerate Business Success | Founder at @ Wizerdui

2mo

Spot on! A well-crafted content engine is crucial for DTC success Jai Dolwani

Kody N.

Agency & Brand Founder • SAAS Partner • Building Nord Media • Sharing everything I learn along the way 👇

2mo

Finding ways to take 1 piece of content and develop it into 8 or 9 pieces of content is what's changing the evolution of exposure for yourself and other brands.

Feras Khouri

Founder of an 8-Figure Brand + 7-Figure Agency | Driving World Class Email, SMS & Retention Marketing for 8, 9 & 10 figure DTC brands

2mo

Yes and of course, the name of the game is diversity today

Jason Portnoy

Host of Perfectly Mentored podcast

2mo

Hiring a whole team sounds expensive, but going fractional is such a smart move for sure

Will Leatherman

Founder @ Catalyst // We create founder-led content that drives revenue.

2mo

Totally agree, especially that content is everything these days

Ravi Kurani

Founder of Sutro (sold to Sani Marc) | Leading IOT in Water

2mo

It’s crazy how much content can impact a brand's success nowadays

Eric Rausch

Co-Founder @ New Standard Co.

2mo

When you're building out your social media team, should one person be an expert in all of these mediums, or do you need to hire an expert per platform? Tik Tok Expert, IG expert, etc.

Jarie Bolander

B2B2C Growth Strategy & Activation | Author of Ride or Die | The Entrepreneur Ethos Podcast Host

2mo

So true! Quality content really does take a village. It’s a full-on team effort to get it right

Julian Brass

Lead Health Coach, F*cking FIT Over 40 (for Successful Men 40+) International Bestselling Author | Founder with 1 Exit | Keynote Speaker | Investor & Advisor | Actor & Producer

2mo

This makes me think about how much effort goes into creating good content. Definitely need the right talent behind it!!

Ryan Mckenzie

Co-Founder Tru Earth | Saving the planet, one strip at a time.

2mo

This is a solid breakdown! I love how you’re highlighting the need for a full content engine and the comparison between full-time hires vs. fractional support. It’s like building a dream team without breaking the bank, and you're right—being platform-native is key, especially with Gen Z living on TikTok and IG Reels. How do you recommend brands strike a balance between cost-efficiency and quality when building out their content team?

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