Jacob Dubois’ Post

When you’re segmenting for Black Friday and Cyber Monday, don’t forget to include those customers who only bought something during last year’s BFCM. These are the deal hunters, usually looking for the year’s biggest discount, and a lot of them are probably shopping for holiday gifts. It’s easy enough to create the segment, but the real challenge is nailing the email that speaks to what they’re after. For this crowd, focus on messaging that’s all about big savings and gift ideas. Let them know you’ve got the deals they’re looking for and maybe even throw in some exclusives just for them. Using urgency, like ‘limited time only’ or ‘early access,’ can help make them feel like they’re getting something extra special. Don’t be afraid to experiment with different designs and copy to see what grabs their attention best. Done right, you’ll keep them engaged not just for BFCM but maybe even beyond.

CLICK HERE → After spending hours perfecting your Black Friday or Cyber Monday email campaign, it can be tempting to throw in a generic “Shop Now” or “Click Here” button and call it a day. But during one of the busiest shopping times of the year, that approach could cost you valuable clicks. A benefit-driven, action-oriented CTA can make all the difference. It’s not just about telling your subscribers what to do—it’s about showing them the value they’ll get by doing it. That’s why we’ve updated the Email Love CTA gallery with inspiring examples to help you out this holiday season. Whether offering unbeatable deals or limited-time offers, these CTAs can help boost your engagement. Inspiration is 1 click away → https://lnkd.in/gDMgYjHs

Really proud of the work that our team put into this year’s BFCM research recap. Given how concentrated most DTC revenue is in a ~4 week period each year, how new holiday cohorts perform over the rest of the year is so critical to the economics of a brand. Across all brands using Stamped, this is the % of customers that have returned to purchase again, by their first purchase month (holiday or holiday-adjacent months only): October 2022/2023: 29% / 23% November 2022/2023: 26% / 18% December 2022/2023: 24% / 15% January 2023/2024: 29% / 19% So a 3-5 percentage point drop in repeat rate vs. the surrounding period. Given that many brands acquire 25%+ of their new customers during November/December, this drop-off in repeat purchasing can translate to a 7-figure delta for a large brand. Figuring out how to drive that repeat rate to normal-or-higher levels should be as big of a priority/investment as maximizing revenue during the holiday period itself.

Preparing for Black Friday Cyber Monday (BFCM) without testing your emails is like baking a cake and not tasting the batter. Here’s what can go wrong if you skip the test: ❌ Broken links mean lost sales. ❌ Unclear CTAs confuse your customers. ❌ Glitches in design make your email look unprofessional. What to test: Subject lines: Are they attention-grabbing? Links: Do they lead to the right pages? Designs: Do they display properly on all devices? Checkout flows: Are they seamless? Every click, every scroll, every button needs to work like clockwork. The brands that win during BFCM are the ones that treat testing as non-negotiable. #emailmarketingtips #Ecommerce

We’ve unlocked the secrets behind Black Friday & Cyber Monday! BFCM is a big deal for brands and customers alike, but there are tons of misconceptions out there that could negatively impact your results ✒️ Download “Beyond the Numbers: Unlocking BFCM 2024” to gain insights into how your customers plan to spend, review, and redeem this holiday season, and discover why: • BFCM customers are actually your *least* valuable customers • User-generated content drives more revenue than you think • Larger discounts don't always mean smaller order values • ...and more! Gain access to the full report: https://hubs.la/Q02J06sM0 🏷️ #stamped #blackfriday #cybermonday #bfcm #ecommerce #ecommercemarketing #digitalmarketing #onlinemarketing #marketing

If you haven't seen yet 👀 Stamped has released *the* report critical to understanding how your customers will spend, review & redeem during BFCM SO many valuable insights you'll only find here like 👇 🙅♀️ Reviews from BFCM purchases are quantity over quality (which is not actually a good thing) 🤯 BFCM customers are the least valuable that you will acquire all year 🤑 Bigger BFCM discounts don’t always = smaller order value and so much more that you will gain access to by downloading the full report 🤩 https://hubs.la/Q02J06sM0

🔋Supercharge your Black Friday | Cyber Monday (BFCM) strategy with SMS & Email With BFCM just around the corner, research by Sinch MessageMedia shows that email and SMS are the best ways to target your customers. The research in numbers: → 39% of customers prefer email for promo messages → 21% prefer SMS → 92% of businesses use email to contact customers → 73% also use SMS The research also found that: → 80% of customers expect to see a welcome message from a brand within 24 hours of signup → While 37% said they want to hear from a brand immediately → 62% want a receipt from an online purchase within five minutes → And 61% expect a verification code in one minute or less Time-sensitive messages like verification codes and special offers for first purchase are best sent by SMS, with most SMS's being read within 5 minutes (and SMS has a 94% open rate!) With time being of the essence during BFCM, sending these messages by SMS rather than email can be the difference between winning or losing the customer. 👇🏼 Read the full article at the link in the comments. #BFCM #ecommercestrategy #emailmarketing

Black Friday & Cyber Monday are here! Millions are racing for the best deals, both in stores and online. It's a chance for businesses to boost sales and attract new customers, but don't let a slow website hold you back! 🛒💻 Check out our top 10 tips to optimize your site and make the most of the holiday rush! #BlackFriday #CyberMonday #ShopSmart #MarketingTips #DigitalMarketing #SocialMedia #MarketingStrategy

🚨 The 11 things your store CAN’T miss this Black Friday and Cyber Monday! 💥 If you want to maximize your sales, make sure everything is set: 1. Optimize your store’s speed. 2. Ensure the checkout is fast and easy. 3. Review and adjust your prices. 4. Create discount codes. 5. Set up your marketing plan. 6. Launch email marketing campaigns. 7. Offer fast and clear shipping options. 8. Set up abandoned cart reminders. 9. Optimize your store for mobile. 10. Build an upselling and cross-selling strategy. 11. Boost your store’s security. Don’t get left behind—get ready to crush those sales! 🚀💻

Black Friday is done, and now it's Cyber Monday’s turn! 🔥 Are you ready for round two? Whether you’re smashing KPIs, fueling up on caffeine, or simply hoping for smooth operations, we see you. Fingers crossed for a day of smashing sales. You’ve got this! 💪 #CyberMonday #eCommerce