The small-to-medium business segment has long been underserved when it comes to employee benefits. Yet, with 68% of medium-sized businesses identifying comprehensive coverage as critical to their talent strategy, it’s clear this market has a ton of untapped potential. As Deloitte Canada highlights, SMBs are not only seeking affordable and competitive plans but also tailored solutions that address their workforce's unique challenges directly. Price remains a top priority for 52%, yet many also emphasize the importance of wellness services, modular offerings, and streamlined digital tools that improve accessibility. For insurers, the opportunity lies in creating scalable, integrated solutions—bundling health and retirement plans, leveraging digital self-service capabilities, and building partnerships with brokers and TPAs to reach smaller businesses. The shift toward this market is a part of a growing competitive strategy to align meaningful benefits with the needs of a significant portion of the Canadian workforce. #EmployeeBenefits #SMBStrategy
Jacob Campbell’s Post
More Relevant Posts
-
A looming recession has businesses across industries looking for ways to cut costs and boost their bottom line. In spite of the economic situation, analysts predict that investment in employee benefits will continue. For the most part, companies are expecting to minimize costs by buying smarter, as opposed to other options like shifting costs to employees. Learn more at the link. #employeebenefits #benefitspackages
To view or add a comment, sign in
-
We help self-insured employers take their benefits to the next level while cutting costs. Employers get the most from their plans while helping their employees stay healthy. Self-funding can provide average savings of up to 20% per year. Call us today at 866-549-4199 for a quote, or visit www.ovation.health to learn more. #healthinsurance #healthinsuranceplans #grouphealth #grouphealthinsurance #selffundedhealthplans
Ovation can help employers save money on their healthcare costs
To view or add a comment, sign in
-
Given the impact of inflation on healthcare, it is projected that there will be an approximate 8.5% increase in costs for the year 2024. As costs continue to escalate and the demands in the workplace grow, it is essential for employers to prioritize the health of their employees as part of their benefits strategy. Discover how ExecSelect™ can provide your company with a cost-efficient approach to managing your workforce. https://buff.ly/4cACsuG
To view or add a comment, sign in
-
Benefits leaders, did you know you have a powerful diversity, equity, and inclusion (DEI) resource in your back pocket? It’s your benefits plan. Check out this article to learn how your offerings can help your workforce access the right care at the right time. #employeebenefits #healthequity #digitalhealth https://ow.ly/8x6B30sEZQP
To view or add a comment, sign in
-
Benefits leaders, did you know you have a powerful diversity, equity, and inclusion (DEI) resource in your back pocket? It’s your benefits plan. Check out this article to learn how your offerings can help your workforce access the right care at the right time. #employeebenefits #healthequity #digitalhealth https://ow.ly/NtEh30sF0Zg
To view or add a comment, sign in
-
🤔 Fresh off reading Houlihan Lokey's Fall 2024 Employer-Sponsored Healthcare Market Update (linking full report in the comments), and I can't stop thinking about how the benefits landscape is shifting beneath our feet. [Curious to hear your thoughts 👇] Healthcare costs are set to rise 9% in 2025 - the highest rate in a decade. Self-funding is no longer just for the Fortune 500 - even smaller employers are diving into self-funded and alternative solutions, demanding more control and transparency to strategically manage costs. With that, employers are leveraging claims data insights to manage future spend, and the data is clear: strong benefits engagement leads to significant cost savings. Three key market shifts for digital health to watch: 1. 𝐕𝐢𝐫𝐭𝐮𝐚𝐥-𝐟𝐢𝐫𝐬𝐭 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐝𝐫𝐨𝐩𝐩𝐢𝐧𝐠 𝐟𝐫𝐨𝐦 𝟑𝟕% 𝐭𝐨 𝟐𝟔% 𝐛𝐲 𝟐𝟎𝟐𝟓. The data shows employees prefer a mix of in-person and digital care. Understanding these access preferences drives utilization. We're seeing a significant pivot from "digital everything" to "digital when it makes sense." 2. 𝐄𝐀𝐏𝐬 𝐚𝐫𝐞 𝐛𝐚𝐜𝐤! Once known for low-utilization, EAPs have reemerged as critical components of holistic employer-sponsored healthcare. With mental health needs at crisis levels, EAPs have evolved to be more comprehensive and flexible, embracing enhanced virtual options. Employers are able to adapt to the higher EAP PEPM that comes with increased utilization when solutions better measure effectiveness. 𝟑. 𝐄𝐦𝐩𝐥𝐨𝐲𝐞𝐫𝐬 𝐰𝐚𝐧𝐭 𝐏𝐄𝐏𝐌/𝐏𝐌𝐏𝐌 𝐦𝐨𝐝𝐞𝐥𝐬 𝐚𝐧𝐝 𝐑𝐎𝐈-𝐛𝐚𝐬𝐞𝐝 𝐩𝐫𝐢𝐜𝐢𝐧𝐠. Why? Predictability + proof. But here's the catch - ROI only materializes when utilization meets engagement thresholds. "Benefits solutions that help reduce cost remain in high demand," and it's on digital health solutions to prove their value using agnostic, third-party platforms (like Artemis 😉). 💭 Question for the room: How are you adapting your solution to meet these market demands? #DigitalHealth #EmployerBenefits #Healthcare #FutureofWork #BenefitsStrategy #EmployeeWellness #DigitalTransformation #VirtualCare
To view or add a comment, sign in
-
Benefits leaders, did you know you have a powerful diversity, equity, and inclusion (DEI) resource in your back pocket? It’s your benefits plan. Check out this article to learn how your offerings can help your workforce access the right care at the right time. #employeebenefits #healthequity #digitalhealth https://ow.ly/IM9t30sF3GY
To view or add a comment, sign in
-
Health savings accounts (HSAs) and flexible spending accounts (FSAs) could potentially lead to higher spending for both employers and their employees, according to a new study by New York University (NYU) published on Sept. 20. read below to learn more.
Senior Director of Employee Spending Accounts Sara Taylor shares insights on how contributing to a Health Savings Account (#HSA) and Flexible Spending Account (#FSA) can help control health expenses for employees. #ViaBenefits https://ow.ly/IoZj50Um0Ts
To view or add a comment, sign in
-
We found that more than half of employees said that it's important to them that their employer strongly supports societal issues with statements, reporting and/or tangible actions. Uncover more insights in our #Health on Demand report. #HumanResources #DEI
Health on Demand 2023 | Mercer Marsh Benefits | Marsh
marsh.com
To view or add a comment, sign in
-
We found that more than half of employees said that it's important to them that their employer strongly supports societal issues with statements, reporting and/or tangible actions. Uncover more insights in our #Health on Demand report. #HumanResources #DEI
Health on Demand 2023 | Mercer Marsh Benefits | Marsh
marsh.com
To view or add a comment, sign in