Jackie Summers’ Post

Mistakes Entrepreneurs Make: Be Unrealistic I received my DSP (serial #: 1259711) on February 24th, 2012. On May 14th 2012, less 3 months later, Sorel Liqueur was on shelves. If I'd told anyone I would go from newly licensed to available for sale in less than 3 months, they’d have said I was being unrealistic. Every good entrepreneur enjoys a precarious relationship with reality. None of the liquor giants would have green-lit turning an obscure Caribbean beverage into a brand, and yet: if, in 2012, I'd told anyone I could take my kitchen beverage and turn it into the most awarded American made liqueur of all time, they’d have said I was being unrealistic. Being unrealistic is a super-power. Everything about the Sorel Liqueur story sounds made up; the fever dream of a marketing department gone mad. The narrative sounds so impossible so as to require the suspension of disbelief. And yet, in many ways, this is what defines an entrepreneur: Someone who doesn't acknowledge the constraints of current reality, or more accurately, acknowledges them and proceeds anyway. When reality doesn't feel like wet clay in my fingers I assume something is wrong with reality. My expectations are unrealistic, which may be why things others consider impossible feel like temporary impediments. The product does't exist–you create it. You don't have the time–you find it. You're without financial resources–you manifest them. You become Hannibal crossing the Alps, and you adopt the motto "Aut inveniam viam aut faciam:" find a way, or make one. The process of overcoming the infinite obstacles between you and the actualization of your dreams is preparation for success. You come to understand that reality is malleable, to those with the tenacity to impose their will over it. You also operate with the awareness that the closer you get to the barrier which separates possible from impossible, the greater the pressure to capitulate. Realistically, you got this far. You sure you wanna quit now? When reality starts to set in, when you're beyond tired, at your wits end, looking at stacks of bills, wondering how you're going to get through it all, the temptation to "be realistic" can be overpowering. So long as you've surround yourself with people hyper-sane people who tether your dreams to reality, the key to opening the next locked door is often the ability to "believe six impossible things before breakfast." Remember: everything can't be done, until you do it. #CEOTalk #Entrepreneur #BlackOwned #ForTheCulture #Caribbean #Brooklyn #DrinkSorel

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