After 10 years in SEO, I now have a legitimate excuse to talk about Newcastle United after their domain migration and redesign over the past few months. The redirects overall are fairly messy, with a lot of redirect chains and temporary redirects in place (which could be on purpose if they are looking to expand into different countries). Pretty much every URL on nufc.co.uk 301 redirects to .com and then temporary redirects to .com/en The majority of redirects are like for like, apart from match reports which end up on the relevant teams squad page (E.G. https://lnkd.in/ekF78sN7), this is despite the fact they exist E.G. https://lnkd.in/euJq9-fY. They also have different versions/duplicates of match reports which now exist E.G. https://lnkd.in/eH6S7zPd however are broken. It’s meant they will likely be losing a lot of traffic from old match reports. Despite this, the website looks so much cleaner, so well done to the team(s) who were involved. It’s clear they’ve migrated with a view to expanding into different countries to target a more global audience, however currently only have an English version, so it will be interesting to see how they manage that. Newcastle United Football Club If you need any support, give myself or the Evolved team a shout (a few away tickets for next season will be sufficient)
Neil Matthews
6mo
worthy of a couple of tickets for that review I think
Ian McIntosh
6mo
Great post - insert :shearer: emoji here
Love this Jack - HMU if you get any free tickets 😏
Andy Robson
6mo
Matt Cadwallender not sure if you've been involved in this but some superb insights here from Jack Nesbitt
301 Redirect Strategist, Salary Transparency Advocate, Algorithm Creator: wislr.com, CRO for Ecommerce Growth
6moI wonder if other tasks ate up the budget and then no time was given to building quality redirects. Seen that so many times before.