Jack Bendell’s Post

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Delivery Lead - Permanent

Navigating Tough Times: Lessons from a Wellington Café Wandering through central Wellington today, my colleague and I were on the hunt for a late lunch. We couldn’t help but notice how prices have crept up lately (seriously, $12 for a pie?!). Determined to find something reasonable, I turned to Google Maps and discovered a small café/bakery with an impressive 4.8 rating. Intrigued, we decided to give it a try. As I was picking up a sausage roll, the lovely lady behind the counter offered me a deal—two for the price of one! Knowing me, you’ll understand how much I appreciate a good bargain (hmu if you want any food recommendations!). But the day got even better when she suggested insisted I grab the last pie from the cabinet too. Feeling a bit guilty for clearing out her stock for less than the price of a 6-inch sub, I went back to buy a coffee to support her business. This experience got me thinking about the current economic challenges in Wellington, with government job cuts and redundancies across the private sector. It’s a tough time for businesses and professionals alike. But the café's approach reminded me of the power of offering value upfront—a concept we often see in the Freemium SaaS model. By providing something of value at no or low cost, businesses can build trust and loyalty, encouraging repeat customers and word-of-mouth promotion. In a time when many are tightening their belts, it's worth considering how small gestures and upfront value can make a lasting impact. This café certainly earned a loyal customer today, and it's a reminder that even in tough times, there are ways to support each other and build connections. #SupportLocal

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Jethro Carr

Technology Leadership

4mo

Salut pies on 130 vic st - highly recommend, its brand new.

Debbie Jones

Programme Manager at Computer Concepts Ltd

4mo

And the quality of the pie ?

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Good on you Jack, plus it looks yummy 😋

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