Ivie Media’s Post

There has been a move towards outcome-based marketing (OBM). This approach shifts the definition of success from metrics like views and clicks to business-focused results, such as increased brand awareness. Read more: https://hubs.la/Q02M2bZP0 #brandawareness, #OBM, #brandmarketing, #digitaladvertising, LoopMe , Rob Cukierman

In today’s digital landscape, metrics matter, but trust is what truly builds lasting brands. While data drives decisions, it's the trust we cultivate with our audiences that sets brands apart. Our recent partnership, the SME Launchpad initiative with Tractor Outdoor and Lula, is a prime example of how we help brands not just grow, but thrive by fostering deep, meaningful connections with their customers. Ivie Media’s approach to paid-media is designed to foster customer loyalty and targeted, strategic brand awareness on behalf of their clients, particularly for small and medium-sized enterprises (SMEs). This platform is a testament to Ivie Media’s dedication to providing tangible, value-driven opportunities for businesses to enhance their visibility and reach. https://lnkd.in/gkQKsfHZ

What do we REALLY mean by the “long” and the “short” of it? Here’s a masterclass thanks to Ritson 💪 When we say “long”, what we really mean is mass-marketing, emotional, enduring, memory-structuring, demand-generating, TOFU, brand-focused, salience-driven communications. Exactly the kind of work that saw the Sharmas enter the consciousness of the Kiwi public. The kind of work that takes a long time to truly deliver and, when it does deliver, it happens via the short-term marketing investments that suddenly start to perform better. And when we say “short”, what we really mean is micro-targeted, more rational, multiple campaigns, aimed at harvesting existing demand from the 5% of consumers who are currently in the market; BOFU, product- and proposition-focused ads with a clear behavioural objective. And, unlike the long stuff, it can and should be measured with more basic ROI calculations. The point is that you can do both at the same time in an ad but it rarely works well, because you aren’t just trying to satisfy long and short agendas in the same 30 seconds, you are also being both rational and emotional. #brandmarketing #campaigns #sales #massmarketing #brilliance Mark Ritson https://lnkd.in/gWPrh_B5

🎯 Balancing Performance and Visibility 🎯 At Concept X, we craft campaigns that do more than just catch eyes—they create real outcomes. Whether it's boosting brand awareness or driving conversions, discover how our tailored strategies meet diverse client KPIs effectively. Don’t limit your performance strategies to big tech; explore what we can do for you. 🔗 https://lnkd.in/djWAHUX5 #DigitalAdvertising #BrandAwareness #PerformanceMarketing #ConceptX

Trends aren't just for the cool kids (or brands). Every brand in any vertical can take inspiration from and leverage the current trends dominating the marketing industry to shape their strategy. For a snapshot of what's to come, read my latest article in The Brandberries. For consultancy on how you can adapt to new technologies and consumer expectations, drop me a message! JWI #marketing #advertising #marketingstrategy #marketingconsultancy #dubaiagency #marketingtrends2024

How to Make Your Brand Stand Out and Drive Engagement https://bit.ly/4hm6KnL #MarketingStrategy #BusinessGrowth #PersonalizedMarketing #SalesAndMarketing #CustomerEngagement #BusinessSuccess

Could the most authentic brands be those that shun the spotlight of advertising? At Fabrik, we're pondering a curious trend: some of the most recognisable brands have thrived without traditional advertising. Is it possible that in the clamour for consumer attention, silence speaks loudest? > These brands often foster a community whose members become the most genuine and persuasive marketers. > Quality, word-of-mouth, and customer loyalty become the cornerstones of their growth strategy. > They leverage the power of mystique and customer experiences to fuel their popularity. Let's explore this unconventional route to brand success. Are you ready to discover a different approach to building brand recognition—one that could change how you think about marketing your business? Dive into the full discussion on our blog: https://buff.ly/43Erwsh #BrandStrategy #MarketingInnovation #WordOfMouth #CustomerLoyalty #BrandGrowth

Wondering how your campaigns are leaving a mark on brand perception? 🎯 With StackAdapt Brand Lift, you can quantify that impact and measure key metrics like brand awareness and ad recall. Our new self-serve solution goes beyond impressions and clicks—showing you the bigger picture. 

Wondering how your campaigns are leaving a mark on brand perception? 🎯 With StackAdapt Brand Lift, you can quantify that impact and measure key metrics like brand awareness and ad recall. Our new self-serve solution goes beyond impressions and clicks—showing you the bigger picture. 

As marketers, we often find ourselves caught between the goals of driving immediate sales and building lasting brand equity. But what if we didn’t have to choose? Attention metrics do more than just gauge interest; they offer a way to align brand messaging with consumer purpose, ultimately driving both engagement and conversion. If you’re looking to create campaigns that resonate deeply with your audience while delivering measurable outcomes, I encourage you to read my thoughts on this evolving metric—a conversation I'm excited to be a part of. I hope it sparks some meaningful discussions and helps us all rethink how we approach advertising in today’s landscape. I would love to hear your perspectives as well. 🔗 https://bit.ly/BvPInfil 🔗 #BrandPurpose #AttentionMetrics #AdTech #Infillion AdExchanger