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Expanding into high-potential growth areas, ITC Foods has ventured into vermicelli, besan powder, rava, building on the portfolio of its brands, including Aashirvaad, Bingo and Sunfeast. In a conversation with The Hindu Business Line, to Hemant Malik, Executive Director, ITC Limited, stated, “We conducted extensive research across consumer segments and realised that needs vary within households, as every family cooks differently. Taking this into account during our product design process, we identified pain points by visiting consumers’ homes, understanding their specific needs, and addressing their challenges.’’ Read the article in its entirety here: https://lnkd.in/e_jVuidW #BuildingBrands #BuildingBusinesses #TheITCWay

ITC Foods expands into adjacencies, focuses on high-potential growth areas

ITC Foods expands into adjacencies, focuses on high-potential growth areas

thehindubusinessline.com

Director Rohitas Safty Pvt.Ltd Keep shining ✨️

Adrija Prosad Sinha Roy

Ex Head of Training and Development at GROHE India for North/East/Central Regions (India), Bangladesh/Bhutan/Nepal

2mo

Keep growing...

Paramjeet Kajla

Sales and Marketing Intern at ITC Limited | Student at Institute Of Marketing and Management

2mo

Inspiring sir

Udupi Sreenivas

Instutional Sales Manager FMCG

1mo

Impressive growth!

Inspiring

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