Customers are no longer loyal to brands! Yes, with over 600 D2C brands in India, consumer behavior is evolving. Brands that prioritize pushing sales over creative engagement and problem-solving risk a short lifespan. That's exactly what I learned last week in an interactive session with Mandeep Singh Bhatia, founder of Wellspring Consumer Private Limited and the man behind Paper Boat's growth, on building and running #D2C businesses 😊 Here are my key takeaways from the session:👇 1. Be resourceful, utilize low-cost options and outsource tasks to keep initial costs ‘variable’. 2. There’s correct timing for everything, don't overspend on brand marketing before achieving PMF. 3. Be obsessed with customers & listen to them. 4. Don’t opt for growth at any cost, invest in performance marketing but increase it gradually. 5. Storytelling sells, thus the need of creating a narrative that showcases your product's USPs is important. Most importantly, remember that there is nothing wrong in taking U-turns in business 💯 To all D2C entrepreneurs out there, what's your one learning you'd add to this? #D2Cbrands #marketing #businesses #entrepreneurs #businessowners #startups
Great insights! Being customer-centric and adaptable is the key in today's D2C space. Ishita Jain
Hi Mandeep how are you remember me Chhabra Intresting
Way to go Mandeep👍
Inspirational Mandeep Singh Bhatia
Schulich Master of Marketing '25 | Project Lead at Office of Innovation and Entrepreneurship | Marketing Communications Manager at Graduate Business Council | Digital Marketing Professional
6moVery informative Ishita Jain! While I agree with all your key takeaways you’ve mentioned in your post, point 5 resonates the most with me! Storytelling will not only help in creating a strong emotional connection with the audience but also differentiate the brand in a crowded market. I’m sure Wellspring Consumer Private Limited’s and Mandeep Singh Bhatia’s approach with storytelling is to ultimately foster loyalty, enhance brand recall, drive customer engagement and stay top of mind in a very competitive skincare consumer market in the Indian subcontinent. Thanks for sharing your insights Ishita!