Iron Solutions’ Post

Stay ahead of the competition by leveraging data analytics for personalized customer interactions. See how BSPK can help. Listen to our podcast to learn more. Click the link: https://loom.ly/oltgUB8 #RetailSuccess #CustomerLoyalty #SmartRetail #BSPK

Brands want customer feedback, and Forrester research shows that customers are willing to give it—when asked properly. But too often, brands will send out a never-ending stream of ill-timed, poorly designed surveys that even the most helpful customer declines to answer. Forrester VP, Principal Analyst Dr. Maxie Schmidt joins the podcast to argue the case for treating feedback as a customer touchpoint. We discuss:  - What types of questions should brands ask customers–and which should they avoid?  - How do surveys reflect the relationship that brands want with their customers?  - What do customers want out of surveys?  - How can brands design better surveys?

Brands want customer feedback, and Forrester research shows that customers are willing to give it—when asked properly. But too often, brands will send out a never-ending stream of ill-timed, poorly designed surveys that even the most helpful customer declines to answer. Forrester VP, Principal Analyst Maxie Schmidt joins the podcast to argue the case for treating feedback as a customer touchpoint. We discuss:  - What types of questions should brands ask customers–and which should they avoid?  - How do surveys reflect the relationship that brands want with their customers?  - What do customers want out of surveys?  - How can brands design better surveys?

Brands want customer feedback, and Forrester research shows that customers are willing to give it—when asked properly. But too often, brands will send out a never-ending stream of ill-timed, poorly designed surveys that even the most helpful customer declines to answer. Forrester VP, Principal Analyst Maxie Schmidt joins the podcast to argue the case for treating feedback as a customer touchpoint. We discuss:  - What types of questions should brands ask customers–and which should they avoid?  - How do surveys reflect the relationship that brands want with their customers?  - What do customers want out of surveys?  - How can brands design better surveys?

Brands want customer feedback, and Forrester research shows that customers are willing to give it—when asked properly. But too often, brands will send out a never-ending stream of ill-timed, poorly designed surveys that even the most helpful customer declines to answer. Forrester VP, Principal Analyst Maxie Schmidt joins the podcast to argue the case for treating feedback as a customer touchpoint. We discuss:  - What types of questions should brands ask customers–and which should they avoid?  - How do surveys reflect the relationship that brands want with their customers?  - What do customers want out of surveys?  - How can brands design better surveys?

The universal truth in automotive? Dealers who know their customers better, help them faster, and "wow" them everywhere are the ones who will win. Easier said than done, right? For decades, dealerships have been bogged down by disconnected software systems still relying on the ADF-XML technology I helped develop in the '80s (yes, really!). Fragmented data and siloed tech are holding businesses back. The more widgets, apps, and vendors you stack together, the harder it becomes to connect the dots across departments, platforms, and the overall customer journey, creating what I like to call "Mission Improbable". Valuable customer insights get lost, and the result? A cluttered, confusing experience for everyone. But it doesn’t have to be this way. Dealers CAN and SHOULD adopt solutions that meet the needs of today’s customers while simplifying their operations. It all comes down to two things: 1. Centralizing data 2. Consolidating technology That’s it. By understanding your customers better, you can deliver seamless, personalized experiences across every touchpoint. The future is clear: an all-in-one approach is the key to winning. Thank you Jessie Lizak, Adam Fitzgerald & the BDEX team for hosting me on the #DeconstructingData podcast! Full episode linked here: https://lnkd.in/eJMGQnQp #TeamVelocity #ApolloCXP #CDP #CustomerExperience

Brands want customer feedback, and Forrester research shows that customers are willing to give it—when asked properly. But too often, brands will send out a never-ending stream of ill-timed, poorly designed surveys that even the most helpful customer declines to answer. Forrester VP, Principal Analyst Maxie Schmidt joins the podcast to argue the case for treating feedback as a customer touchpoint. We discuss:  - What types of questions should brands ask customers–and which should they avoid?  - How do surveys reflect the relationship that brands want with their customers?  - What do customers want out of surveys?  - How can brands design better surveys?

Brands want customer feedback, and Forrester research shows that customers are willing to give it—when asked properly. But too often, brands will send out a never-ending stream of ill-timed, poorly designed surveys that even the most helpful customer declines to answer. Forrester VP, Principal Analyst Maxie Schmidt joins the podcast to argue the case for treating feedback as a customer touchpoint. We discuss:  - What types of questions should brands ask customers–and which should they avoid?  - How do surveys reflect the relationship that brands want with their customers?  - What do customers want out of surveys?  - How can brands design better surveys?

Brands want customer feedback, and Forrester research shows that customers are willing to give it—when asked properly. But too often, brands will send out a never-ending stream of ill-timed, poorly designed surveys that even the most helpful customer declines to answer. Forrester VP, Principal Analyst Maxie Schmidt joins the podcast to argue the case for treating feedback as a customer touchpoint. We discuss:  - What types of questions should brands ask customers–and which should they avoid?  - How do surveys reflect the relationship that brands want with their customers?  - What do customers want out of surveys?  - How can brands design better surveys?

Brands want customer feedback, and Forrester research shows that customers are willing to give it—when asked properly. But too often, brands will send out a never-ending stream of ill-timed, poorly designed surveys that even the most helpful customer declines to answer. Forrester VP, Principal Analyst Maxie Schmidt joins the podcast to argue the case for treating feedback as a customer touchpoint. We discuss:  - What types of questions should brands ask customers–and which should they avoid?  - How do surveys reflect the relationship that brands want with their customers?  - What do customers want out of surveys?  - How can brands design better surveys?