iResearch, Inc - iResearch.com’s Post

Journey mapping is essential for businesses looking to optimize the customer experience. By charting emotions and pinpointing pain points at every stage, companies can prioritize where to focus their efforts. Whether it’s introducing a new feature in an app or adjusting an existing flow, understanding where friction exists is critical. To learn more about smart journey mapping, reacquaint yourself with this special Greatest Hits episode of Getting to Aha!, where Stephen Griffiths, Director of Insights & Strategy at Post Consumer Brands and Co-founder at Insights Career Network, joins host Darshan Mehta. 🎧 Check out the full episode in the comment below… 👇 #dataanalysis #customerexperience #behaviouralinsights #gettingtoaha

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