IRENE MUGISHA’s Post

In a recent workshop with one of our clients, we laid the foundations for a transformative communications strategy. This insightful session will set a course for their outreach and get all communication on the same page, aiming towards the same goals. 👉 Swipe through to see how these insights could help you redefine your approach to communication. Want to unlock the power of effective communication? Let's chat. Contact us today at [email protected]. #communications #strategy #workshop #insights

One thing I love about PR is its ability to create real change. It’s not just about visibility; it’s about building trust and reshaping perspectives. Looking back on my projects, I see how strategic communication can open doors and bring positive shifts. #ImpactfulPR #StrategicCommunication #BuildingTrust #PositiveChange #ShapingPerspectives #PRwithPurpose #CommunicationMatters #BeyondVisibility #TrustBuilding #PRforGood

This is a clearer news paper publication of the communications initiative I managed. I found so much fulfillment seeing the communications strategy of the project (#FollowTheResult) from start to finish. One learning for me is: RELATIONSHIPS will take you where money won't. Keep it, nurture it, feed it and watch it grow. #communications

This is your LAST and final chance to book for our upcoming course with our Executive Director of Communications, Simon Jones! This course will help you: 👉 With practical tools and insights that you can apply in your everyday work 👉 Sharpen your strategic thinking skills 👉 Align your communications with your organisation’s wider goals 👉 Ensure that your communication strategies are data-driven and relevant 👉 Become a more valuable asset to your team Whether you’re crafting campaigns to support key policy initiatives or aligning communications with long-term goals, a well-defined strategy is what makes all the difference. More than ever, public sector organisations need communicators who can not only craft messages but also develop campaigns that deliver on strategic objectives. Don’t miss this opportunity. Link in comments 👇 #CommunicationsStrategy #StrategicThinking #LeadershipDevelopment #WestcoAcademy

Empowering businesses with expert consulting services to help them thrive and succeed. Please feel free to reach out to discover how we can support your goals. #Consulting #Success #Communications

Thinking about what I love most about my industry. Depends on what/who/where but usually it’s Integrated Strategy Corporate Communications. Creating a unified voice and consistent brand message across all channels. Especially when it comes with a compelling story driven from what’s happening within an organization, and it’s all linked together…totally my jam!!! Such an opportunity for growth, stakeholder relationship building, and brand reputation. What’s your biggest #corporatecommunications love? #IntegratedStrategicCorporateCommunications #BusinessCommunication #BrandConsistency

We hear all the time from our clients about the value of bringing in an outside perspective to look at what's working, and what's not and to identify opportunities to elevate. Now is the time to assess progress, adjust strategies, and plan for the remaining months of the year. Don’t just finish the year strong – set yourself up for success in 2025. If you're looking for a fresh perspective on your internal or external communications strategies, reach out. We're here to help. #FreshPerspective #ConsultingServices #BusinessGrowth

Great to spend some time with Mark Barton over the last couple of days as he shared his valuable insights on effective communications, and achieving impactful media coverage. Three takeaways: 👑Communication is king. Seems obvious for comms, right? But when you see it done well - either written or spoken - it can take your message to new levels, even if you find your area of expertise being stretched (therefore helping you navigate some tricky spots) 🤝It’s about relationships. Instead of throwing your message at a wall and seeing what sticks, build those key valuable contacts that help execute comms on a strategic level. 💡Embrace change. It’s the only way to compete effectively in such a crowded, fast-paced, digital communications space. I could go on, but sometimes less is more (extra tip, there…)

#mondaythought: 𝗥𝗲𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗖-𝗦𝘂𝗶𝘁𝗲 𝗧𝗮𝗯𝗹𝗲 & 𝗪𝗵𝘆 𝗖𝗼𝗺𝗺𝘀 𝗕𝗲𝗹𝗼𝗻𝗴𝘀 𝗧𝗵𝗲𝗿𝗲 As a communications practitioner, I've witnessed the transformative power of strategic messaging and brand storytelling. It's not merely about words on a page or tweets in the digital ether. It's about shaping perceptions, influencing decisions, and ultimately, driving bottom-line growth. Yet, too often, communications find itself relegated to a support role, a mere afterthought in the C-suite discussions where pivotal decisions are made. A recent article in PRWeek highlights this challenge: the struggle for recognition and the misconception of our true potential and I couldn't agree enough with her. In an era where reputation can be a company's most valuable asset or its Achilles' heel, communications expertise is indispensable. We navigate the complex landscape of public perception, manage crises, and craft narratives that resonate with stakeholders. When communications is truly integrated into the highest levels of strategy, organizations gain a competitive edge. We bring insights into customer sentiment, market trends, and the pulse of society that can guide not just marketing, but overall business strategy. Shouldn't the C-suite benefit from our strategic foresight? Shouldn't our seat at the table be more than symbolic, but rather a recognition of the pivotal role we play in an organization's success? Let's champion for communications to be not just heard, but integral to the highest levels of decision-making. Because when we're there, driving conversations and shaping strategy, businesses thrive. #communication #storytelling #mediarelations #publicrelations #pr #CEOadvisory #brandbuilding #reputationmanagement #pragency

Communication is vital for any organization, especially in the dynamic environment of public sector undertakings (PSUs) in India. We have all seen the importance of communication and the efficient use by our Prime Minister Shri Narendra Modi ji. Effective communication ensures alignment of goals, transparency in operations, and builds trust among stakeholders. Having a dedicated seat for communication on the Board would ensure that strategic decisions are communicated clearly, both internally and externally, enhancing the organization's reputation and fostering better relationships with investors, employees, customers, and the public. More importantly, it is not just the PSUs but the entire cohort across business organizations known as the Brand Bharat would need clear and compelling communication strategy that has to trickle down from the Board level positions. #MissionBharat