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A collection of 2,500 internal documents is leaked from Google. This could possibly change SEO forever. Google is highly secretive about how its search algorithm works. Here's everything you need to know. _____ So, first things first, there is no algorithm leak: The documents do not contain the actual Google search algorithm but rather provide insights into the various factors that influence ranking. SEO experts Rand Fishkin and Mike King have commented on this. _____ The leak has sparked significant interest in the SEO community. Many experts are analyzing the documents to gain insights into how AI-generated content might impact search rankings. _____ Overall, the documents mention "Twiddlers," which are ranking tweaks deployed outside of major system updates. These tweaks can boost or demote content based on specific criteria. Google has somewhat acknowledged the leaks but has also advised viewers against speculating. _____ The core principles of SEO - like crafting high-quality, relevant content and establishing authority - are still crucial for achieving a high ranking in Google search results. What do you think, can this change the SEO industry? _____ #ai #google #seo

Google AI Overviews (formerly known as SGE) will change SEO forever. Are you prepared? If you're not, or you're not sure, or you aren't sure what Google AI Overviews are, you should attend our May 29 webinar: "Unlock the Power of Google's Search Generative Experience." What we’ll cover: 1️⃣ Insider Insights: Gain a deeper understanding of how Google AI Overviews/SGE functions and its impact on search results 2️⃣ Optimization Strategies: Learn actionable tips and techniques to optimize your content and website for maximum visibility in the Google AI Overviews/SGE landscape 3️⃣ SERPs Unveiled: Explore the intricacies of Google's Search Engine Results Pages (SERPs) and unlock the potential of forum features 4️⃣ Collision Course: Understand how the worlds of social media and SEO converge within the Google AI Overviews/SGE ecosystem. From inception to evolution, we'll provide a comprehensive review of Google’s AI Overview and unveil predictions for its future trajectory. Our webinar will equip you with the knowledge and tools you need to thrive in the ever-evolving world of online search. Sign up today if you're unsure about how to future-proof your SEO. Here's the link: https://lu.ma/jdm-sge

A collection of 2,500 internal documents is leaked from Google. This could possibly change SEO forever. Google is highly secretive about how its search algorithm works. Here's everything you need to know. _____ So, first things first, there is no algorithm leak: The documents do not contain the actual Google search algorithm but rather provide insights into the various factors that influence ranking. SEO experts Rand Fishkin and Mike King have commented on this. _____ The leak has sparked significant interest in the SEO community. Many experts are analyzing the documents to gain insights into how AI-generated content might impact search rankings. _____ Overall, the documents mention "Twiddlers," which are ranking tweaks deployed outside of major system updates. These tweaks can boost or demote content based on specific criteria. Google has somewhat acknowledged the leaks but has also advised viewers against speculating. _____ The core principles of SEO - like crafting high-quality, relevant content and establishing authority - are still crucial for achieving a high ranking in Google search results. What do you think, can this change the SEO industry? _____ #ai #google #seo

I’m back from holiday 🌴 and there’s SGE news! Perhaps 3 days behind the curve, but Google is launching ‘SGE’ after all, except now it’s AI Overviews. What does this mean? Well by the end of the year, for many countries the search results are going to look very different. Google will use its Gemini tech to answer user questions before most brands get a look in. Some things we know: - It won’t be across all searches, but Google won’t be sharing the % of searches AI Overviews appears for - It’s not about pushing Ads (for now), so this content is technically organic, but really a new form of AI organic content - Website traffic will undoubtedly be impacted both organically and across paid (search query dependent).  - SERPs will continue to change as Google collects SO MUCH DATA. My recommendation at this point? Invest in content that can influence Google’s AI content (informational, FAQs, rich content), focus on optimising for more channels (*cough* social search *cough*), finalise your core keywords (if you haven't already) across varied search types/queries and start monitoring key stats now. Here’s an article I wrote last year for Performance Marketing World on SGE and how brands should step beyond traditional SEO but also feel free to reach out if you'd like to chat more about this!

Are you starting to see your organic visibility decline? Chances are you have been hit by Google's March Core Update for 2024, which is, in my opinion, Google's first step in combating the rise of poorly constructed AI content. Here is a bit of a summary of this update: The Google March 2024 Core Update is now in full swing and has led to considerable changes in search rankings, aiming to slash low-quality content in search results by 40%. Tools tracking Google have noted a spike in volatility beginning March 8th, with more adjustments anticipated. The SEO community is buzzing about traffic shifts, indexing issues, and ranking changes. However, a drop in volatility observed on Sunday hints at possible stabilisation following the initial upheaval. Think you may have been affected by this update? Reach out, and let's have a chat. #seo #marchupdate #organicvisibility

🔍 The Impact of Google's AI Overviews on Web Traffic and Publishers 🌐 Barry Adams 📰 from Polemic Digital shared insights at the WAN-IFRA World News Media Congress on the new AI Overview feature by Google. Here are some key takeaways: 🧠 AI Overviews: Provide quick, concise answers with source links, sparking debate on web traffic impact. 📈 Traffic Insights: Cited sites may see a drop, with "how" or "best" queries more likely to trigger Overviews. 🔗 Source Links: Typically from first-page results, not guaranteeing increased traffic. 🌐 Data Collection: Limited to logged-in Chrome users, hindering third-party data collection. 📰 News Publishers: AI Overviews avoid "top stories" boxes, sparing news content. ⚠️ Concerns: Notable errors reported; seen as part of Google's monetization strategy. 📉 Long-Term Trends: Could reduce visibility of major news sites. 🤝 Collective Action: Calls for publishers to unite for fair traffic and revenue distribution. Read the full summary here: https://lnkd.in/di_EX7q4 #GoogleAI #SEO #DigitalPublishing #WebTraffic #wnmc24 #AIOverview

The SEO Race Has Restarted – Are You Ready? Google’s AI search just hit reset. The race to the top? It’s on again. And the old winners don’t have the lead anymore. Time to Ditch Old Thinking: Forget everything you know about SEO. The rules have changed. Simplicity and clarity are what Google craves now. Write like you’re speaking to a friend – no fluff, no jargon. Here’s Your Playbook: It’s simple: expertise, trust, and authority. Build it. Schema? Not as scary as it sounds—it’s what tells Google, "This is who I am." And don’t sleep on your old content. Refresh it, and Google rewards you. The Clock’s Ticking: Update. Optimize. Your past content is your hidden edge. Every refresh is a step ahead of your competitors. Stand Out or Stay Stuck: Real stories. Real answers. FAQs that hit hard. That’s how you build authority and get Google’s AI spotlight. The question is: Are you in the race or still sleeping? 😴 #SEO #AIsearch #ContentStrategy #GoogleUpdate #SEOtips #AuthorityBuilding #Schema #GrowthMindset #SEOgame #DigitalMarketing #SEO2024 #AISearch #DigitalMarketing #ContentStrategy #GoogleSEO #GrowthHacks #SchemaMarkup #ContentOptimization #MarketingTips #SEOReset

At the end of May, Google made the memorable choice to release AI Overviews at a greater scale. Previously, those who were on the Generative Search Experience beta program were among the only searchers who had seen and interacted with these results. Now, as a searcher, I think people have had a varying array of opinions about the quality of the AI-generated results, and whether or not Google is actually offering a better user experience with these results. HOWEVER, in the SEO community, the feeling has been reasonably universal: 🚫AI Overviews are bad for SEO🚫 Why? Because they're answering the question without having people leave the Google Ecosystem, and they're doing it by READING YOUR CONTENT. They are not ordering your content with other expert answers within their Search Engine Results Pages -- they're just taking your answer and using it as their own. Something seems a little bit off...🤔 #digitalmarketing #googlesearch #aioverviews #sge #generativesearch #searchengineoptimization #seo #zeroclicksearches

❌ Links Aren't King Anymore 👉🏻Some key points from Search Engine Journals' Blog Post ✔ Links were once vital for website ranking, signaling authority and content relevance, but Google's Gary Illyes suggests their importance has waned. ✔ Over time, Google has minimized the weight of links due to increased detection of manipulation and spam. ✔ Recent updates to Google's documentation underscore the diminishing role of links in SEO strategy. ✔ Google's reliance on advanced algorithms, including AI, reduces the need for a high volume of links for ranking. ✔ Instead of obsessing over links, focus on broader website improvements for better SEO outcomes. 🧲 Google's evolving algorithms now prioritize quality content and user experience. It's time to adapt modern strategies accordingly. #seo #backlinks #googlealgorithm

Why do Quality Backlinks Matter in the AI-Driven World? Google continues to evolve its search strategy, and so should YOU. Backlinks may not be a top-three ranking factor for Google, but they're essential in the AI-driven world, where relatability and trustworthiness are essential. With Google's Search Generative Experience (SGE), only verified, high-quality sources are valued. To avoid getting lost in the AI shuffle, build quality relationships with reputable sites that boost your credibility. It's not about quantity but quality, strategic, organic link-building. Want to ensure AI recommends your products or services? Connect with us at [email protected] to create a strong backlink strategy that aligns with Google's evolving search. #ai #search #google #marketing #digitalmarketing #seo #aipowered #linkbuilding #sge #searchgenerative #contentmarketing Google