InvestBev’s Post

This article provides a well-done analysis of global wine trends, offering data-based summaries of the challenges and insightful solutions. Well done Tina Caputo. Check it out for a comprehensive overview: https://lnkd.in/gBheBHxN

Facts: consumer demand is down for a variety of reasons, including generational and ethnic challenges, a push toward social moderation and increased competition within the adult intoxicant category. Also facts: One-third of the top 100 wine brands are experiencing growth; there are more wine-selling retail locations nationally than there are for beer or spirits; sales of table wine ($11 – $25) remain relatively stable; sparkling wine (especially Prosecco) is growing; consumers are seeking “flavors” that wine can provide (such as sweet, spicy and fruity); and younger generations are seeking products that align with their worldview.

"Vintage Vibes: Wine Industry's Sales Failure Secret Sauce Revealed - Turns Out, Our Sales & Marketing Managers Are Older Than Your Finest Cabernet!" *Our consumers renew every year, but not so our gurus-Aging like bad wine* ....Regardless of the specific reasons in each market, declining domestic consumption increases the pressure to export, hence the need to explore new markets. A key strategy recognized by industry players seems to be to better target young consumers, simplify wine and make it more accessible. However, this cannot be achieved without the necessary investment and expertise in (digital) marketing. Prof. Loose also appeals to the German wine industry: Adherence to the Romanesque appellation system makes wine more complex and complicated, whereas the opposite is the need of the future.... ¡SAVE WINE! ¡MAKE IT SIMPLE AGAIN! #prowein #antihero #obsolete #marketing #wine #wineindustry #caberentsauvignon #boredom Source: PROWINE Business Report by Meninger´s....

The ubiquity of wine in our lives is such that we can't even imagine a world before it... Imagine a supermarket without wine.. It would be like not being able to find bread or vegetables. It would feel odd... Say what you want about supermarket wine, we've never had a greater choice of products from a wider range of regions. But back in 1969, that certainly was not the case. It's commonly argued that the 60s were when Britain adopted wine en masse, becoming "more European" in our tastes. With that change came the arrival of some pioneers, some mavericks. Those who saw the world differently, sat outside of conventional bricks and mortar stores and sought to challenge the status quo. One of those, and arguably the Godfather of the British wine industry, was Tony Laithwaite. He pioneered direct-to-consumer wine here in the UK - from filling a van down in Bordeaux and flogging here in the UK over 50 years ago to selling over £450M of wine globally last year, he has built an empire. In doing so, he forced everyone to up their game. He hasn't been afraid to zig when others have zagged, to champion new regions and producers, or to challenge conventional wisdom, of which there's a fair bit, around wine. It's for that reason that we're so delighted to begin working with Laithwaites Wine. You can now find both Piquant and Vignette online and in their stores - a massive step forward on our mission to become the midweek wine alternative for food and drink lovers. Link in comments - don't hang about.

**Evolving the Wine Industry: Challenges and Opportunities** Did you know that the wine industry is undergoing one of its most transformative phases? It's a fascinating period of challenges and opportunities. The recent narrative from the wine community points to a significant decline in the mass consumption of low-end wines, a segment that traditionally drives the industry. While high-end wines are outperforming, there's a generational shift as younger consumers opt for better-quality alcohol choices, or different beverages altogether. 🌟 So, what contributes to this transition? Here are some compelling insights: - **Changing Preferences:** Many young consumers turn to premium options or alternate beverages like seltzers, impacting the lower-tier wine market. - **Oversupply Issues:** There's an oversupply of expensive wines, which is putting pressure on producers to innovate their distribution strategies. - **Adaptation Needs:** With global warming affecting grape cultivation, wineries need to adapt to sustain and grow. Commenters suggest that price adjustments for premium wines and deeper engagement strategies for younger audiences might alleviate current pains. Could storytelling and brand narratives be the key to drawing back wine enthusiasts? We're at a crossroad: there's concern, but also optimism for the high-end segment. 🔸 Time to revisit ancient skills with modern ignition! What strategies do you think could bolster the wine industry’s resilience? Let's share our thoughts! 🍇✨ #WineIndustry #GenerationalShift #SustainableWine #InnovationInWine

The consumer landscape for wine has transformed dramatically, and digital relationships are crucial to engaging modern wine enthusiasts. As purchasing behaviours shift online, social media has emerged as a vital bridge between wine brands and consumers, helping build trust and foster community. Check out our latest article to explore these trends and discover how the wine industry is adapting to today’s digital age. This read is a must for anyone in the wine sector looking to stay ahead! Read more here: https://loom.ly/XL2FnrM #SAWine #SouthAfricaWine #DigitalTransformation #WineIndustry #ConsumerEngagement

Just a reminder everyone, please rsvp to attend the October 15 webinar on 'the role of wine associations in growing the wine consumption'. This will be our episode 2 where we will discuss what our industry bodies are doing to grow the end consumer awareness and consumption. Date: October 15, 2024 Time: 9 am PST (San Francisco Time) I will be moderating the panel and my speakers will include: Julio Alonso Ducci from Wines of Chile North America, Jim Clarke from Wines Of South Africa (USA), Karissa Kruse from Sonoma County Winegrowers, Samuel Filler from New York Wine & Grape Foundation and Dr. Liz Thach, MW from the WINE MARKET COUNCIL. Join in for the case studies and insights from these experts on: Wine and Consumer: How we can talk to the new consumer Wine and Culture: How we can use current culture to grow wine consumption Wine and Trade: How trade can push wine in new way Wine and big companies: How leading companies around the world can help Wine and transparency: How can we story tell the sustainability and transparency Wine and health: What can we do here RSVP here to attend the webinar and get the recorded video: https://lnkd.in/dyjJyJtD

More tactical than strategic, there are a lot of good, practical marketing and sales ideas contained in this discussion; worth a listen.

The fastest growing wine category segment for the latest 52 weeks end 02/24/24 was the 375ml glass size (+15% 9L equivalent volume). According to NielsenIQ The next best, $4+ Box Wine (+8.1% 9L equivalent volume). Yes these both grew from small bases, however consumer preferences are clearly shifting and the story is in the data. White wine is also winning at the moment. Is that due to health conscious buyers or is white wine an easier entry point (closer to seltzers?) than red or rose? Data published in WineBusiness Monthly - May 2024 #winebusiness