Inturact’s Post

📈 If you're a SaaS marketer, listen up! 🚀 My friends at Inturact just dropped a helpful article about how to get a leg up on the competition. Check out the post "Master These 4 SaaS Marketing Approaches to Outpace Your Competitors" Key takeaways:  • Product-led content marketing seamlessly integrates your solution into problem-solving narratives • The freemium model's success lies in balancing free and premium features strategically • Customer success starts with personalized onboarding and continues with proactive support But that's just the tip of the iceberg! 🏔️ Want to learn how to implement these strategies and elevate your SaaS marketing game? Click through to the full article here: https://lnkd.in/gKTVJb3E #SaaSMarketing #GrowthHacking #ContentSpecialist #StartupTips #SaaSBusiness #KickSaaS

It is projected that by the end of 2024, there will be 72K+ SaaS companies around the world. Business is booming. In this crowded market, how is your company going to rise above the others to catch the eyeballs? As a SaaS company, if you are looking to drive growth and want to position yourself as the go-to brand in your respective industry you need a phenomenal content marketing strategy that is: ·      Valuable ·      Relevant ·      Consistent A long-term content marketing strategy will not just set you up as an expert in your field but also build trust and loyalty. The formula is simple: Offer relevant content to target audience > Enhance their market presence > Drive organic traffic to their website > Boost lead generation > Convert leads into actual sales! Read our blog:- https://lnkd.in/dWJfxSA5 #ContentMarketing #Contentstrategy #SaaS #Software #Salestorq Jyoti Somani

Why does your SaaS never appear on search results? ➡️ It is because you do not think like your audience. One time, I had a problem setting up email automations and headed to YouTube to find a solution. Sadly, no SaaS with that solution appeared in the results despite having a YouTube presence, Instead, I found a personal brand that offered recommendations. This got me thinking, Why did the personal brand rank better than the SaaS? Well, one saw things from the audience perspective while the other did not. Trust me, while your intending users investigate tools that can tackle their specific pain, They do not use words like: - Revolutionise - Unleash or - Embed Instead they make basic descriptions. If your content does not align with how they search, it will not appear in the results regardless of how good it is. Learn your product inside out so you can predict the exact problems your users face, Then incorporate the simple language they use in their searches into your content. That way, you do not only rank better, But connect so well your audience feel like you live inside their heads, and are left with no choice than to explore your SaaS until they are satisfied to become users. You can call me MB😊, I share my experiences at increasing the sign up rate for SaaS brands through content marketing. If you enjoyed reading this, Its a sign to follow me, send a connection request, and turn on the notification bell on my profile so you always see my posts.

Here's a SaaS content marketing flywheel for new entrants to win against established players: ✅ Principle: Focus on high-impact actions instead of spreading yourself thin in multiple directions. Do less, do right, and do well. Four steps to high-impact actions: ➡️ Step 1: Build Essential Content Create content that helps you establish a narrative and differentiation: BOF blogs, demo walkthrough videos, and a sales deck. How to think about them? Imagine you are in a room full of potential prospects and the host invites you to the podium. What will you say to the audience?  What slides/videos/creatives will you use to put your points across? Build them. ➡️ Step 2: Play to your strengths In the race to win attention, only the best wins. What can you do best? What's your strength? Can you write long-form, or, tell a story on social media, Are you a camera savy for YouTube videos, or, a sales ninja to meet prospects in person Everything works, even for B2B. The only question is: what can you do best and build momentum? Do it now, do it every day. ➡️ Step 3: Model Requirements Want prospects to book demos? Build sales deck, call scripts, and contracts. Following PLG? Build integration guides and nurturing sequences. ➡️ Step 4: Explore Blue Ocean Opportunities Are there subtle opportunities that competitors missed or ignored because they were too tiny? Explore them. Want to see this framework in action? I've applied it for five early-stage SaaS so that you can learn and get started i no time. The link in the comments below 👇 ................................. Building an early-stage SaaS? Get in-depth growth strategies, playbooks and frameworks in your inbox, subscribe to the Organic SaaS Growth newsletter. #saas #saasgrowth #contentmarketing #organicsaasgrowth #contentstrategy

If I wanted to grow a B2B SaaS in 2024, I’d use this marketing strategy… There’s a shift happening in SaaS marketing. Cold outbound is getting harder. Inboxes are getting more crowded. What’s the plan in 2024? Content. Founder-led social content, to be exact. But where do you start as an early-stage founder? I’ve got you covered in today’s video. Topics I cover include: 00:30 - Founder-led content 101 03:24 - Assessing different marketing strategies for your SaaS 03:59 - How to get started with founder-led content 09:30 - How to know if your founder-led content is 'working' 11:50 - How long should you test founder-led content 12:26 - My proven playbook for founder-led content Tried to lay out as much of the playbook as I could in this one. If you watch this, take notes, and apply this for the next 90 days in your marketing motion—I think you’ll be pleasantly surprised. One note: since LinkedIn unfortunately has a 15min limit on videos, I’ll drop the link to the YouTube version (20min) in the comments. PS: I’d ask you to share, but you’ll probably want to gatekeep it after watching.

End-of-the-Year Content Ideas for SaaS Brands (That Actually Get Attention)😳 As we hit the end of the year, most SaaS brands hit autopilot—but that’s your chance to stand out. Here are some content ideas to keep things fresh and engaging as the year ends: 1️⃣ “Lessons We Learned the Hard Way” Posts‼️ Be real. Share the mistakes your team made this year, what you learned, and how it shaped your strategy moving forward. 2️⃣ The SaaS Advent Calendar📆 Create a “countdown” series for the final days of the year. What’s next? Each day, you’ll reveal a SaaS tip, trend, or mini case study your audience can apply instantly. This strategy keeps engagement high and builds anticipation. 3️⃣ Predictive Content for 2025 🤔 Make it specific. Don't just say "Rank tracking software will be important in 2025" Talk about the exact product features or trends that will reshape your industry and explain how to prepare. This positions you as the go-to thought leader. 4️⃣ The ‘How We Helped You Win’ Series Show some love to your customers by highlighting their biggest wins of the year, thanks to your solution. It’s a sneaky😜 way to spotlight your success stories without sounding braggy. 5️⃣ Behind-the-Scenes Look at Your Roadmap Take your audience on a journey into your product development. Tease features or updates you're working on, and explain why these changes will make a big impact in 2025. Finish the year on a high note, but don’t just churn out content for the sake of it. Need fresh ideas that make your SaaS content stand out from the noise? Let’s talk—I increase SaaS brands’ MRR through conversion-focused content.🏆 #seo #saas #saascontent

Imagine a potential customer landing on your SaaS website. But they're met with a stark, content-free landscape. No blog posts, no social media links, no informative videos. Nothing. What impression do they most likely have? That your website/ business is neglected, secretive, incompetent, uninformed, or even untrustworthy. That’s where the statistic hits home: 57% of SaaS companies recognize content as a cornerstone of their marketing strategy. Source: https://lnkd.in/exxWqQeb It’s not just about visibility; it’s about building trust, credibility, and a deeper connection with your audience. Content is your digital storefront, where potential customers can explore your offerings, understand your value proposition, and ultimately decide if you're the right fit. By investing in content, SaaS companies are essentially inviting potential customers into a conversation, demonstrating expertise, and nurturing relationships. Don't waste the content opportunity!

A SaaS brand in the developer space lacked inbound leads. Here’s the reason: They were pumping out blog content, but got low MQL volume. So we deconstructed their content marketing strategy. 𝗪𝗵𝗮𝘁 𝘄𝗲 𝗳𝗼𝘂𝗻𝗱: There was TOFU (lots), MOFU (some), BOFU (few case studies). Worse, the little MOFU content wasn’t showing their expertise. It didn’t carry their best-fit clients further along the buyer journey/funnel. BOFU content had poor engagement. 𝗪𝗵𝗮𝘁 𝘄𝗲 𝗱𝗶𝗱: Defined the key messages at each funnel stage. Tied proof points and specific content types to each stage. Created MOFU content that showed their expertise - both technical and use-case based. Reworked existing BOFU/case studies so skimmable. Realigned the editorial calendar. Published consistent split of TOFU, MOFU, BOFU content. 𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁: 9% increase in lead conversions directly attributable to blog content. That’s a clear signal their messages and content mix are speaking to the ICP/buyer. In the right way and at the right time of their journey. Next step is building momentum. Rinse. Repeat. Reuse. Recycle, Repurpose. ↓ ♻️ Repost if you think this will help your network. P.S. if you see yourself in my client and: - you're a SaaS startup or scaleup - you have an audience online - you post regular content - you want to scale your content marketing - you want to convert your content into clients - you want to your GTM actions into generate MQLs - you want to grow I'm looking to work 1-1 with some brands to help them do just that. For more ideas on turning content and copy into clients, follow @Di Mace OR... if you’d like to chat about ways to scale your content and generate leads, DM me.

🚀 Why Content Marketing is the Key to SaaS Growth! When you're building a SaaS business, getting those first few customers can feel like an uphill battle. This is the secret weapon that many early-stage SaaS companies use to overcome growth challenges: content marketing and education. Why does it work so well? Let me break it down with a few real-life examples: 🎓 Building Trust: Imagine you’ve just launched a new software tool. Your potential customers don’t know you (yet!), and they’re hesitant to invest their time or money. By sharing blogs, tutorials, and webinars that explain not only what your product does but how it solves real-world problems, you’re educating them and building credibility. People want to buy from experts, not strangers! 🛠️ Product Education: One of my favorite strategies is using content to educate users on how to get the most out of your product. When SaaS founders create user guides, demos, or “how-to” videos, they reduce confusion, increase adoption, and minimize churn. Think of the companies that offer in-depth tutorials and get their users hooked right from the trial phase. 📈 SEO Goldmine: Your blog or resource hub can become a lead-generation machine. I’ve seen SaaS startups that ranked for strategic keywords like “how to improve team collaboration” or “best project management tools” bring in a steady stream of qualified traffic without having to spend a fortune on ads. When you solve problems through content, users will find you organically. 💡 Lead Nurturing: Not every visitor is ready to buy, but they will remember you if you offer helpful resources like case studies or whitepapers. SaaS founders that consistently nurture leads through content are turning readers into customers—and turning customers into advocates. So if you’re in the early stages of SaaS growth, don’t overlook the power of content and education. Not only does it build trust and educate users, but it also creates a loyal community around your product. What’s your favorite content strategy for SaaS? Let’s share ideas! 👇 . . . #SaaSGrowth #ContentMarketing #SaaSMarketing #StartupTips #LeadGeneration #GrowthHacking --- 📓 Document, Don't Create Series. Image by Gary Vaynerchuk