Integrity Solutions’ Post

In sales, strategy matters. And effective sales prospecting is as much about planning, strategy & prioritization as it is the actual execution and tactics. Plan your time. Schedule your prospecting efforts and stick to it. Consistency matters. Prospecting cannot be "when I get around to it." Your prospecting efforts now WILL reflect your pipeline health months from now. Decide which types of outreach make the most sense for that prospect at that given moment. Have you sent someone emails the last 3 times you've reached out? When's the last time you actually picked up the phone? Sent a hand-written note? Think through your messaging. "Just checking in" or re-forwarding previous emails is just lazily checking a box, not adding value for that customer or prospect. How much "we, our, I" messaging are you using vs. "you, your"? Provide something of real value, something thought-provoking (that they might even end up forwarding to others) with every touch point. Based on their ICP, what's important to them? Lastly, look at all your prospects and organize them into tiers. Which are most urgent and have the greatest (near and long-term) opportunity? That's likely a very small percentage of your overall prospects list. What's their level of awareness of you? Where are they in the sales cycle? What's the potential of the account (not just the "lead")? #salestips #Sales #prospecting

  • No alternative text description for this image

To view or add a comment, sign in

Explore topics