Inspirena’s Post

𝗪𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝗴𝗲𝘁 𝘄𝗵𝗲𝗻 𝗽𝘂𝘁 𝗮 𝗺𝘂𝘀𝗶𝗰 𝘁𝗲𝗹𝗲𝘃𝗶𝘀𝗶𝗼𝗻 𝗻𝗲𝘁𝘄𝗼𝗿𝗸 📺 𝗮𝗻𝗱 𝗮 𝗯𝗮𝗻𝗸 🏦 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 ? Nobody would have guessed - but in 2002, I launched the MTV Credit Card in Singapore in partnership with UOB bank. This wasn't just a card; it became the trendsetting status symbol for a generation of young professionals. The success didn't stop there—we went on to launch the MTV Credit and Debit Cards in Malaysia, the Philippines, Brunei, and Indonesia, setting the bar high for brand collaborations. This project was a masterclass in innovation, proving that magic happens when two powerhouse brands from different worlds join forces. Let me take you further into the world of 𝗕𝗿𝗮𝗻𝗱 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻𝘀 (past and present) -- where you get to see some of the best, most creative and most unexpected brand partnerships. Find out: ☑ how merging resources, ideas, and expertise can spark new possibilities ☑ how brand collaborations can amplify reach, enhance credibility and more ☑ how global brands like McDonald's, SMEG, D&G, Heinz and Airbnb are leading the innovation charge with amazing brand collabs. Which brand collab is your favourite? Let me know in the comments below! 😉 #branding #brandcollaborations #marketing #partnerships ------------------------------------------ 📌 𝐖𝐚𝐧𝐭 𝐦𝐨𝐫𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐱 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐭𝐢𝐩𝐬? 1. Follow Rena Tan (陈俐霖)  2. Like & repost this to your network 3. Subscribe to the AInspirations newsletter (link in profile)

I enjoyed reading Matthew Keegan's great coverage of UOB and Marina Bay Sands partnerships in this piece in Campaign Asia-Pacific. It’s a special feeling to see our work come to life.   Here are some of my thoughts on the intersection of brands & fans...   ⛰️ From ideation to commercial negotiation, understanding the nuances of the rights landscape (artist, agent/manager, tour/promoter, venue, other brand partners, etc.) to managing integration and customer journeys with ticketing platform(s), managing the on-sale periods, registering and fulfilling ticket holds, and then bringing it all to life through an integrated brand experience is a massive undertaking. 🎯 Understanding the key moments (announcement, on-sale, pre-event, event proper, post event) and your brand's role during each of them leads to the right brand posture and message at the right time. 🤔 Most marketers have never participated in an integrated tour or artist partnership, and aren’t equipped with the tools and resources to execute upon one for the first time.    💪 What a brand might be doing for the first time, we’ve done dozens of times, and it allows our clients to go faster, farther, in less time. Most brands engage specialist agencies for digital, social, creative work etc. and should be engaging specialist agencies for cultural work.    It's very easy for brands to ask "who is the next big act coming town?"; the more important question we ask is what role do you want your brand to play in the lives of the consumers who love music? With that as a starting point, we craft an approach that marries a client's needs with the right aspects of the music landscape, rather than try and get an artist to 'fit' your brand. Feel free to reach out if you'd like to chat more about the success we've enabled for clients in the last 8 years of conceptualizing and delivering cultural programs and partnerships for Riot Games, Nike, Singtel, Spotify, Prime Video, Wattpad, UOB, Singapore Airlines and many more.. Ross H. Syahid N. Jake Victorio Andrew Stott Sheryl Cai Teri Foong https://lnkd.in/gdUZv2fV

After the OMR is before the OMR. What a fantastic festival it was - again. My 10th time.💥 Indescribable and a huge thank you once again to the entire team of Philipp & Jasper. Absolutely brilliant and unbelievable what a festival and also brand has been created here in such a short time. 🙌🏼 Speaking of brands. Recently I have been thinking very intensively about the topic of brand values. Valuable brands are important for several reasons: 1️⃣ Market Positioning: They signify trust, quality, and reliability, allowing companies to differentiate themselves from competitors. 2️⃣ Customer Loyalty: Strong brands often enjoy loyal customers who are willing to pay premium prices and are more likely to remain loyal even in the face of competition. 3️⃣ Financial Performance: Valuable brands can command higher prices, resulting in increased revenue and profitability. 4️⃣ Investor Confidence: A strong brand can be an indicator of a company's stability and growth potential, attracting investors and stakeholders. 5️⃣ Employee Pride: Employees tend to feel proud to work for companies with strong brands, leading to higher morale and productivity. I find the current figures from Brand Finance, the world's leading independent brand valuation and strategy consultancy, in this case incredibly helpful. I was most impressed by TikTok the global phenomenon in the social media space, emerges as the most valuable brand from China. Its brand value has surged by an impressive 28% to USD84.2 billion. This substantial growth is a testament to the platform's ability to extract more revenue in China, where it has become a major ecommerce platform. This is leveraging the huge amount of attention it gains from users into a format which is monetizable. Overall, valuable brands contribute significantly to a company's long-term success and competitive advantage. 🔥 #OMR #BrandValue #BrandFinance #TikTok

IT'S EVERYWHERE. Great campaigns shouldn't be judged by the creative idea alone. That's because great ideas are only great when a large number of people are exposed to it. Because when a great idea is exposed to the masses, it can influence culture, it create a buzz on the streets and find its way into news channels where journalists talk it up and give it a cultural thumbs up. More than that, it can have a huge impact on a company's bottom line. Because the big idea, released at scale, creates saliency, awareness and trust. The fact is, media is as equally as important as creative. The two are like Siamese Twins. Inseparable. A great ad that isn't seen by anybody is a vanity project. Made for an audience of one. Our Chocolate campaign is everywhere. In MRTs (subway for Americans, underground for Brits). It's on buses and taxis. It's in the cinema and it can be found on bus shelters. If you're living in Singapore, you've no doubt seen it.

TECNO Mobile Global 's campaign film is aimed at inspiring ambitious youth who admire Lay's dedication to making every step count toward their dreams. Laury Bai, chief marketing officer at TECNO, said, "Through this campaign, TECNO aims to forge a deeper emotional connection with the youth of Southeast Asia, inspiring them to steadfastly follow their dreams, just as Lay has done." #marketing  #campaignfilm  #asiapacific ------ -[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Indonesia, Malaysia, Philippines, and Singapore to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -[Webinar] Learn more how industry experts delve into the transformative power of conversational marketing to forge deeper, more personalised relationships. Register for on-demand access to this webinar HERE: https://bit.ly/4dI06WE -[Workshop] Exclusive for brand marketers in Singapore. Embark on a journey to harness the full potential of WhatsApp for Business from discovery to re-engagement, upselling, and beyond. Ready to level up Your WhatsApp marketing game? Register for this workshop HERE: https://bit.ly/3XcOZxU

'A strong vision combined with a willingness to embrace and pivot around change is crucial in order to keep up with not only competitors but more importantly, consumers and brands.' In her latest article for Top Interactive Agencies - TIA, our Account Hero Beatrice Miu uncovers SuperHeroes' recipe to make great campaigns come to life, as well as some insider perspective on finding inspiration in Singapore! Read the full article in the comments 👇

👊👊 Thank you LBBonline - Little Black Book for the feature and giving me a platform to share my thoughts on creativity. #thoughtleadership TBWA\Group Singapore 🇸🇬 🏴☠️ TLDR Creativity: Being a creative is a lifestyle. Stay inspired, be a sponge and embrace all kinds of fandom. Collaboration: The Creative Lead protects the idea and steers the ship but having good partners will ensure the core of the idea is executed to the best of its potential. Making everybody feel like they are part of the journey helps build ownership. Young Creatives: With any career, it’s a marathon and not a sprint. Don’t expect overnight success. Luck is when preparation meets an opportunity.

Being a Gen Z brand manager means being adaptable, making bold challenges and staying on-trend. With almost 7 years in Marketing, including 5 years at integrated marketing agency, I’ve grabbed the opportunity to show that the brand can evolve with the times and worked to bridge the gap between YKKO’s legacy and the younger audience we’re reaching today. My Gen Z perspective has enabled me to connect with younger audiences, proving that we’re not just showing up at gaming events and music festivals; we’re making YKKO a brand that truly gets new generations. But while we’re keeping it fresh, I never failed to take care of our loyal, existing customers and consider the sensitivity of every message we put out. Very demure, very mindful, isn’t it? My YKKO journey has been full of exciting highlights: collaborating with Pizza Hut, where our post reached 573K organically online, was just the start. Our 11.11 campaign turned heads by selling 22,000 bowls in just two hours. At GG Fest, we brought YKKO to life with cosplay and flash mobs, introducing CUP KO. Plus, we empowered the dreams of talented young minds, rocked and took over the stage at Uni League by MESL. Now, I’m overwhelmed with excitement for our upcoming role as an official exclusive food partner at one of Myanmar’s biggest music festivals. So, what’s next? It’s just the beginning! #GenZLeadership #BrandInnovation #MarketingJourney #YKKO

In an exclusive conversation with MARKETECH APAC, Project Kavvaii said that the decision was made by AirAsia to not renew the talent’s contracts due to changes in the company’s direction. “The team will continue with other IP development projects. However, Project Kavvaii will not be so active, and we do not foresee taking in any additional talents anytime soon,” Project Kavvaii stated. #vtuber #contentcreation #entertainment ------ -[Conferences] Our "What's NEXT" conference returns to the Philippines, this time for a two-day event from March 19-20! Learn more about the future of marketing; from CX, digital advertising, e-commerce, influencer marketing; from our diverse speaker lineup representing brands like DITO, foodpanda PH, FWD Insurance, GoTyme Bank, Home Credit PH, Primer Group, Rebisco, and UnionBank Digital. Register HERE: https://bit.ly/47Xwd0W -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experience

Singlife has committed to sponsoring the award-winning film 'Wonderland,' which portrays the idea that with proper planning and patience, ambitions are attainable, and financial freedom is possible. 'Wonderland' is a poignant story about Singaporeans' dreams for a better life. Speaking about the sponsorship, Debra Soon, Singlife’s group head of brand, communications, marketing and experience, said, “Through our sponsorship, we aim to bring this powerful story to a wider audience, shedding light on the challenges, including financial dilemmas, faced by the everyday Singaporean. It sends the message that everyone can have a dream and you do not have to go through the difficulties of achieving that dream alone. Wonderland is not just a film; it is a reminder of the enduring parental love and the importance of holding onto hope even in the face of adversity.” #sponsorship #film #singapore ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z