Inspire’s Post

84% of the St. Patrick's Day emails I received used a ☘️💚🌈 in their SL. (88% used an emoji in their SL) Most Common Emojis in the SL: → ☘️ 77% → 🌈 12% → 💚 7% Others included 🌱 and ❎ Common Promo Strategy: → 46% offered a % off → 20% didn't offer anything → 14% used a GWP offer Others included $ off, loyalty points, and BOGO FAQ: 1. Were all of these emails from the same day? No, so the data may be skewed with SL emoji usage - but I tried to use the first email I received 2. What categories did you include? A range from fast food restaurants, big box retailers, and a variety of DTC brands Link to PPT to view the emails: https://lnkd.in/eD2qW5ye Check out the '2024 St Patty's Day' tab in the doc I shared yesterday: https://lnkd.in/egCaiewd

Yes indeed Jeanniey Walden, and RITE AID and Thrifty Ice Cream will provide so many opportunities for IMOT. Each of the Moments of Truth provide their own marketing opportunities, but the Infinite Moment of Truth is the one that can harness the full power of social media and start the “moment of truth cycle” again by influencing the choice a consumer makes at the Zero moment of truth. The consumer purchases a product, uses it, loves it, and shares this experience with their networks… and someone in their network gets to the Zero Moment of Truth and says “I will purchase.” In order to get to the sharing part of this equation, however, the consumer needs to have an impactful experience – and it is up to us (the marketers) to make sure our consumers have something to talk about, and have various simple ways to talk about it. The secret to getting to this coveted IMOT is in building relationships with our consumers. In the process of building relationships, we ask our consumers important questions, we pay attention to their preferences and needs, and we build an emotional connection with them. All of these actions make the memorable impact that triggers sharing, such as the sharing of product recommendations….and recommendations lead to purchase. Your ROR (Return on Relationship) here is strong! The real value in sharing is when the same person shares more than once, and with more than one person, and in more than one way. Actually, the possibilities are infinite, giving us the Infinite Moment of Truth. The people who turn a one-time sharing into an IMOT (which often leads to purchase) are Brand Advocates. Brand Advocates are the facilitators of the Infinite Moments of Truth around our products. As we put together our marketing plans, we need to start thinking in terms of how to spark IMOTs, or in other words, how to engage our Brand Advocates. Whether we talk about IMOTs, ROR, or WOM (Word of Mouth), the goal is the same: delight your consumer, then work as hard as you can to give them the tools and reasons to tell the rest of their worlds about your product. RETURN ON RELATIONSHIP… thanks for paying attention, taking action, and sharing Michael Fraser. —

Kansas City’s first Black Feast Week kicked off this week. In the coming days, I’m going to have some tough decisions to make about lunch or dinner plans. Through Oct. 14, more than a dozen Black-owned restaurants will band together to help support Willa’s Books and Vinyl, the city’s longest standing Black-owned bookstore. Not only is it vital to support locally-owned small businesses — we must ensure this venerable store remains a part of our community. Independent bookstores, especially Black-owned ones, are extremely important to the culture here. Sixteen restaurants will take part. The fare ranges from delicious vegan options to some of the tastiest fried foods in the city. Also on tap: Ethiopian and soul food dishes, as well as several unique loaded baked potato options from TC’s Fully Loaded food truck. Kansas City’s first Black-owned brewery, Vine Street Brewing Co., is offering deals on beer flights. Hungry or thirsty yet? To read my latest column on this wondeful event spearheaded by The Kansas City Defender, click on the link below or visit www.kansascity.com to #subscribe. For a list of participating restaurants, be sure to follow the Defender's page on #IG. LINK: ⬇️⬇️⬇️ https://lnkd.in/gi5W4KXy #black #feast #week #kcmo #kansascity #blackfeast #blackfeastweek

It's officially Fall - the best time of the year!! 🍁 Grab your pumpkin spiced coffees, start your 8th annual rewatch of Gilmore Girls, and cuddle up under your soft fall blanket. (Or at least that's how I will be spending the day😉) #happyfall #firstdayoffall #gilmoregirls #pumpkinspicedcoffee #pumpkinspice #atozvirtualassistant #atozvirtualassistantagency

🎁 Looking for the Perfect Gift? We Have Exactly What You Need! 🎁 Ever found yourself stumped searching for a unique, thoughtful gift that will impress your loved ones? 😊 I certainly have! That's until I discovered gift baskets tailored to practically any occasion. My go-to now is https://lnkd.in/erEZi3fJ. From birthdays to anniversaries, or even a simple "thinking of you" gesture, these handcrafted baskets bring joy to both the giver and the receiver. Here's why they're a game changer: Variety: Whether it's a cozy spa basket for a relaxing evening, a gourmet treats for the food lover, or a fun surprise for your best friend, there's something for everyone! Customization: Tailored to your preferences and budget, making each basket personal and special. Quality: Handcrafted with care and attention to detail, ensuring every gift feels luxurious and heartfelt. So, what’s the occasion? I’d love to hear your ideas! 💬👇 ✨ Comment with your favorite type of gift basket! ✨ Share this post to spread the joy 🎈 #CustomGifts #GiftBaskets #ThoughtfulGifts #ShopLocal 🛍️ #SpreadJoy

Check out this video and consider Jurney for your future projects!

🤔 Get to know Lucy Halford! A selection of quick-fire questions to learn more about our Partner Solutions Manager Lucy, covering a wide range of battles such as Biscoff vs Nutella, Beyoncé vs Britney and much more... Be sure to comment and let Lucy know if you disagree with any of her takes!

Look, we aren’t in this for the chocolates. But if anyone wants to bring us chocolates, then we will never complain. It would be rude. The whole team here at Radcliffe & Rust has one main goal, which is to ensure that we do our very best for every client who walks through our doors. We would love to say we get the result we want every single time, but that would be silly. Anyone who makes that claim is lying. What we can promise, though, is that we will listen to what you want to achieve and throw everything we have into making it a reality…and our success rate is pretty high. There is a good reason for that: we know the Cambridge market like the back of our hand, we love helping people achieve their dreams, and most importantly, we are passionate about what we do. It also helps that we have a great team with which to do it all. The only criticism we have about our team is that the distribution of chocolates isn’t always as fair as we would like…just saying. But who is the guilty party? Any guesses? #celebrations #thankyou #gifts #customerservice #thanks #appreciationpost #treats #sweettooth #estateagent #sales #lettings #cambridgeproperty #chocolates

Don't worry, guys- I got you!! Here's my list of unique and cool gifts that will keep you in her good graces!! No need to stress, everyone! I've got your backs! Check out my carefully curated list of unique and thoughtful gifts that will definitely impress her and keep ‘em happy! #LTKCyberWeek Comment SHOP below to receive a DM with the link to shop this post on my LTK ⬇ https://liketk.it/4YUWp #ltkgiftguide #ltkgiftguide

Easter weekend is upon us, and what better way to kick off this short break than with everyone's favorite frozen treat - ice cream. 🍧🍦🍧🍦 Dive into INNODELICE's latest article, where they compiled an exciting array of new product launches for the spring. Indulge in the latest frozen desserts and discover your new favorite flavors in the article below. #icecream #frozentreat #productlaunches