With ongoing economic challenges meaning compressed marketing budgets, it's critical to understand Australia’s #MarketingEffectiveness landscape. We want to hear from Aussie marketers because your voice matters to shape the culture of effective marketing. Have your say by completing our short marketers' survey (as you enjoy a cuppa) and you'll receive a complimentary copy of the full, in-depth #KantarAustralia x WARC state-of-the-industry report. https://loom.ly/u-vwDrI
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Senior strategic public relations and communication advisor. I help join the dots. Sustainable business is driven by people, values and a clear vision
I was asked to take part in the below research which imhas resulted in some practical and much needed support. Have a look at the toolkit!
Founder and CEO, M&C Saatchi LIFE / Chair of IPA Sustainability Action Group/ Member of IPA Council
Thank you to everyone who contributed to this report; from clients, agencies, industry bodies and members of the activist community. It was clear from these conversations that advertising industry leaders must be clear eyed about the challenges they face and move fast to keep pace with clients, respond to changing legislation and regulation and react to the shifting expectations of talent. We at the IPA hope this report, and the toolkit it has inspired, will provide meaningful inspiration and support to agencies as they make sense of the agenda and begin to think strategically about the transformation required, and the steps we all need to take to get there. https://lnkd.in/e6bSgKbd Thanks again to everyone who contributed. And especially to Hilary Berg and Rick Benfield - its brilliant authors and architects. Joyce Kelso Gabriella Young Felicity McLean Jessica Tamsedge Tim Whirledge Grace Reith Pauline Robson Mark Curtis Rosie Kitson Jon Howard Jonathan Wise Duncan Meisel Matt Bourn Michelle Carvill Elle Chartres Jake Dubbins Suzy Giles MCIPR Mark Gomez Mark Graeme Gill Jarvie Pamela Noakes Stephanie Parry Grace Reith Laura Spooner Laura Sutherland FCIPR Chart.PR FPRCA James Sutton Johnny White Sian Sutherland
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Missed the IMM Friday Flash Talk with Mpho Mpofu? The recording is now available. Gain insight into the role of qualitative research in understanding the unique circumstances and experiences of the African consumer. See how marketing strategies that resonate with the local context are fostered. Watch the talk here: http://uxi.re/pKrcT Masutane #WeAreIMM #IMMFridayFlashTalk #IMMFriday #QualitativeResearch #AfricanConsumer #MarketingEvent
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What’s the most creative holiday media campaign you’ve seen this year—or in the past? Whether it’s a local campaign here in Edmonton, something from across Canada, or even a standout from the U.S., we’d love to hear which ones caught your attention and why! #HolidayMarketing #SocialMediaCampaigns #EdmontonBusiness #YEGMarketing #MarketingInspiration #CreativeCampaigns #DigitalMarketing #ContentCreation #BusinessCommunication #IABC #IABCYEG #HolidaySeason #MarketingTips
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Marketers, we've got news. It's going to put a smile on your face. We asked over 2,000 New Zealanders and Australians about what humour and play mean to them in 2024. They told us that they're actively seeking more joy. For brands, marketers and organisations, this presents a universal opportunity. Today, we launched the research. Explore the findings at: https://lnkd.in/gAxCurD3
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Love this new study from TRA! The outcomes don’t surprise me. I’ve always felt there was a big appetite for playfulness and humour in New Zealand audiences. When I get asked what the difference between European and New Zealand advertising/marketing is, I always say that Kiwis are the kings/queens of humour and empathy and heart in their messaging. They just do it so well. (I actually loved watching ads on NZ TV more than watching the programmes, which is not a testament to Kiwi TV, I’m sorry to say.) In Germany, there is more of a push to stand out, to sensationalise, to create conversation and also to convince consumers through influencer endorsements and hard facts (discounts, product benefits etc.). Something I’ve missed? Any more insights? I’d love to see this survey replicated in other countries. #internationalmarketing #marketinsights
Marketers, we've got news. It's going to put a smile on your face. We asked over 2,000 New Zealanders and Australians about what humour and play mean to them in 2024. They told us that they're actively seeking more joy. For brands, marketers and organisations, this presents a universal opportunity. Today, we launched the research. Explore the findings at: https://lnkd.in/gAxCurD3
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Big business news: we’re grey market specialists! 🎉 You may know that we’re already travel and tourism marketing specialists, but we’re proud to now also call ourselves specialists in the grey market. We’re absolutely thrilled to share that the grey market has become a big part of business lately, and we've been working hard on redefining Bluesoup to reflect it. When building up our grey market portfolio, we were really drawn to a “rethinking” strategy, how the world looks at older consumers, and how we as marketers and agency specialists can improve it. With a thoughtful approach to advertising that challenges the stereotypes of older people, we aim to change people’s perceptions and show that there really is more to life after retirement. Discover our brand-new specialisms page on the grey market for some excellent insights into how we do business… Link: https://lnkd.in/eZSRDAtG #greymarketspecialists #newbusinessannouncement #rethinkingmarketing
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Less of the condescending. Less of the vulnerable. More of the embracing. More of the empowering. A new string to the bluesoup portfolio. We're rethinking how one markets to the Silent Generation. Age is a privilege. Buy with confidence. Don't be "sold" to because you're told you need it. If any of this resonates with how your business approaches its customer experience then drop me a comment or DM. #silversurfers #greymarket #silentgeneration #digitalmarketing #marketing #advertising
Big business news: we’re grey market specialists! 🎉 You may know that we’re already travel and tourism marketing specialists, but we’re proud to now also call ourselves specialists in the grey market. We’re absolutely thrilled to share that the grey market has become a big part of business lately, and we've been working hard on redefining Bluesoup to reflect it. When building up our grey market portfolio, we were really drawn to a “rethinking” strategy, how the world looks at older consumers, and how we as marketers and agency specialists can improve it. With a thoughtful approach to advertising that challenges the stereotypes of older people, we aim to change people’s perceptions and show that there really is more to life after retirement. Discover our brand-new specialisms page on the grey market for some excellent insights into how we do business… Link: https://lnkd.in/eZSRDAtG #greymarketspecialists #newbusinessannouncement #rethinkingmarketing
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Co Founder of Core Optimisation, Ranked in Deloitte Fast 50 2022, 2023 & 2024, Driving Digital Transformation and Growth for our clients
Read how Irish businesses feel about AI and Data Strategies and their top priorities for the next 12 months in the latest Marketing Pulse Survey commissioned by Core Optimisation - Digital Marketing Agency and undertaken by RED C Research #ai #data #marketing
We are delighted to have commissioned the latest Marketing Pulse Survey undertaken by RED C Research and Business Post. Research was carried out among 112 senior Irish marketers in order to ascertain their current feelings around a number of pertinent challenges and opportunities. To view an in depth analysis of the survey from our CEO Caroline Dunlea and Ciara Clarke from Red C that appeared in this weekends Business Post, click here: https://lnkd.in/eYU7bJGG If you would like to download a copy of the full report click the link below or contact Mike Flynn at [email protected] to discuss how we can adopt these insights to benefit your business. https://lnkd.in/ekpzcfAK
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Marketing & Customer Strategy | Go-To-Market Planning | Growth and Product Marketing
Marketers, given the results will likely help many of us, why not take the (very thorough) survey and share your experiences. What does marketing effectiveness mean to you, your teams and organisations?
Time is running out to help grow the influence and impact of marketing and marketers. Take Marketing Week's Language of Effectiveness survey now! https://lnkd.in/eS4nfepQ Supported by Kantar
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GEC wants to work with you to better understand how key audiences around the world understand and relate to the green economy transition. To help with this we are undertaking some topline multi-country polling that will track and analyse the attitudes and concerns of key demographic groups. The poll should help us tell the story of green economy change over time, enabling us to track engagement and create usable insights for civil society. Answer our survey here: https://lnkd.in/g6mRPK_8
Polling survey - Telling the story of the transition
surveymonkey.com
