Any company that offers products and services directly to the end-user will set up an appealing #customerjourney to build lasting relations and attract new target groups. Simply asking customers for their opinions and ideas via Facebook or Twitter does not make for an efficient, controllable addition to a company’s #innovation or #productdevelopment processes. What is needed is an approach to customer engagement specifically shaped to utilize the sweet spot between manageable structures and creative collaboration. The best way is to set up a dedicated infrastructure for hosting and conducting a broad range of innovation and #cocreation projects. We listed some tips how you can keep your customers motivated 👇
