INNOCEAN Canada’s Post

🚀 What an incredible launch for the “Promo Autitos Coleccionables” loyalty campaign for Shell in Argentina featuring our Shell Motorsport Collection. At BrandBase, we’re proud to have been chosen to deliver on this campaign and add Argentina to the list of more than 40 countries who have now run our Bluetooth remote-controlled toy cars with patented Smart Battery technology. The team at Raízen Argentina who manage the Shell brand have created a comprehensive campaign, which includes working with a variety of digital content creators. This has created a phenomenal buzz around this iconic promotion, successfully engaging multiple generations of car enthusiasts and fun loving families alike! Being able to bring such excitement and engagement early in the campaign is a testament to the power of rewards-based loyalty programs, which go beyond promoting the core product. 💡 Here’s why these campaigns work so well: 1️⃣ Front-of-Mind Awareness: Our loyalty programs increase brand preference and keep the brand in the hands of customers through physical and digital play with branded products. 2️⃣ Emotional Connection: By offering something innovative and desirable (like our Bluetooth-controlled collectible toy cars), the brand not only generates engagement, it can create memories. 3️⃣ Increased Loyalty: The increased brand preference our products create during the campaign also leads to increased loyalty and sales post campaign, delivering an even stronger ROI. The Shell Motorsport campaign with Raizen Argentina is now live and will run until February 28, 2025. #LoyaltyMarketing #RewardsCampaign #CustomerEngagement #ShellArgentina

Have you seen Kia Australia Pty Ltd's new ad for their first-ever UTE? It’s a beauty! With a quintessential Aussie feel and 20 iconic sporting legends vying to have the vehicle named after them, this campaign is sure to get people talking. The question is: whose name do YOU think should adorn the new UTE? https://lnkd.in/g2u7fyzv #adtorqueedge #automotivemarketing #automotiveadvertising #advertising #adcampaigns #tvcommercial #videoadvertising

✈️ Here’s something airport marketers should consider — especially if they want to be happy!😄 Check out our latest Marketing Minute for a fresh take on reaching travelers more efficiently. No more chasing the same consumers over and over! 🚀 #FlyLocal #FlyMyAirport #Airports #AirportManagement #AirportAdvertising

Same-same but different is still same-same. In a recent client workshop when chatting about a specific aspect of their marketing, a participant said to me that they are “basically doing the same thing as everyone else - only better”. The good news for them is that they recognised this was the case and want to do better than better (watch this space). The bad news, and harsh reality for most brands, is that they don't. Better is great. But it isn’t going to hold of the competition forever or maximise the ROI on your marketing dollar. Whether it is a new product innovation, approach to media buying or advertising campaign, some other player will eventually out-do you if you stay still. To radically differentiate, brands must aim to do and say things that set them apart from the pack. Because same-same won't cut though or generate sustained growth. The recent "KIA's getting a UTE" campaign, and the KIA brand in general, is a great example of bucking the trend and flipping a category on it's head. No cheesy VO. No pop-rock soundtrack. No overdone shot of the vehicle summiting a off peak to reveal a perfectly manicured camp (complete with roaring fire). But clever, funny, culturally astute advertising in a congested category. https://lnkd.in/gbPJTrzK #advertising #brandmarketing #brandstrategy

I'm deeply saddened to share that we have decided to withdraw from hosting the Formula E race. As a proponent of sustainable transportation and innovative urban mobility solutions, this decision is a significant step back for our country. Formula E represents more than just a race; it's a platform for advancing electric vehicle technology, promoting sustainable practices, and showcasing our commitment to a greener future. Our participation would have bolstered our standing in the global movement towards eco-friendly urban transportation. While this news is disappointing, it also underscores the need for continued advocacy and investment in sustainable transport initiatives. Let's keep the momentum going and strive for a greener, more sustainable future for all. https://lnkd.in/gem9MGNX

Consumer Lifestyle Shifts: Fueling Growth in the #GolfCartIndustry The burgeoning population presents numerous business opportunities, particularly in the global golf cart market, where compact, maneuverable vehicles are in high demand due to limited parking space. #Globalization further amplifies this trend by fostering international influence, promoting a desire for enhanced #lifestyles and #superiorservices. Consequently, the global golf cart market is propelled by this evolving consumer mindset and increased spending habits. Key Market Players: JH Global Services, Inc., Marshell Green Power Co. Ltd, Nordic Group of Companies, Ltd., Suzhou Eagle Electric Vehicle Co.,Ltd. , Club Car, Textron., Carnival Cruise Line , HdK , Yamaha Motor Corporation, USA., Ltd., Want To Know More: https://lnkd.in/duxjWtBh #AMR #PopulationBoom #GolfCartMarket #GlobalizationImpact #CompactMobility #ConsumerShifts #UrbanizationTrends #LifestyleUpgrade #InternationalInfluence #ParkingSolutions #ConsumerSpending

It was a great honour to join a number of key industry stakeholders at the SMMT annual dinner last night, celebrating the UK automotive industry.   2024 has been challenging for the industry as the speed and pace of transition takes effect. We have worked closely with our supply chain in responding to these challenges over the course of the year.   To make sure our sector can navigate these headwinds, a clear industrial strategy, led by investment in the domestic supply-chain, will deliver growth, support jobs, help decarbonise the economy and secure a vibrant future for the UK performance car industry. To be a successful car manufacturing nation, you need key technologies located within the domestic supply-chain of your country of manufacture.   The UK is home to some of the world’s most admired performance car brands, as well as the majority of Formula 1 racing teams. Building on the unique nature of the UK automotive industry, it is essential that we harness the skills, knowledge and ingenuity of the UK motorsport and performance car industry to create a global, high-performance centre of excellence – attracting the innovative supply chain needed to support such an industry. Investments in a world-class performance car supply chain will also benefit the wider industry in the future - look at the many racing or high-performance innovations that have been adopted into mass market – from enhancing performance to improved safety.   Together, we have a golden opportunity for the UK to lead the world as a centre-of-excellence in high-performance vehicle development. #SMMT #McLarenAutomotive

💼 As of the 1st of December, the new European Commission has kicked the new political mandate.   Continuing our standing collaborative dialogue, ACEM welcomes the new College of Commissioners. We look forward to continuing our efforts to drive progress through the Motorcycling Manifesto supported by FIM (Fédération Internationale de Motocyclisme), FEMA Europe, and ACEM. Here’s how we aim to make an impact: 🏍️ Road safety: protecting riders as Vulnerable Road Users both in cities and the road network to reach the EU safety goals by 2030; 🍃 Environment and sustainability: developing advanced vehicles to meet the EU climate goals by 2050 enhancing performance and efficiency; 💪 Competitiveness: strengthening the motorcycle industry by creating jobs and contributing to Europe's economic growth; 💡 Research and Innovation: developing cutting-edge technologies for new vehicles and products supporting decarbonisation and safety; 🤝 Leisure and tourism: promoting the social, cultural and sporting value of motorcycling activities for the benefit of the society. Together, we will keep Riding Together for Europe! 🌍   Ursula von der Leyen, Apostolos Tzitzikostas, Maroš Šefčovič, Stéphane Séjourné, Wopke Hoekstra, Roxana Minzatu, Jessika Roswall, Dan Jørgensen, Glenn Micallef, Teresa Ribera, Valdis Dombrovskis, Ekaterina Zaharieva. #motorcycling #sustainability #mobility #transport #competitiveness #innovation #urbanmobility

It's been fun for us at MMGY Origin to partner with Ski Area Management (SAM) Magazine on this first Outlook on Resort Marketing. While the full report will be ready later this Summer, this article showcases some highlights. It's interesting that 56% of respondents reported a flat marketing budget for FY 2024, with totally different reasons - some citing a difficult start to the season, while others saying business levels have reached a point that they don’t need to grow any more. Those who saw an increase in their marketing budgets (27.9% of respondents) attributed the increase to exploring new markets and upping their digital advertising spend. #Skiresortmarketing https://lnkd.in/e2EJbrrt

Super rewarding to see, how the fully organic project of F1blast, with no marketing budget, is picking up impressions and traffic 📈 If anyone is following Formula 1, here is one of the recent stories I've published on the blog 🏎️ https://lnkd.in/dURmp6FG #F1 #Formula1