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Big tech tie-ups: A new digital ad landscape in the making? Experts say these partnerships could create a few ad giants controlling everything, or it could lead to a more open system with more competition and potentially more control over your data. Siddharth Jhawar, Prashant Puri, Aidan Rhys Da Costa, #SantoshAiyar comment. ✍ Shantanu David Join e4m's Whatsapp Channel - https://lnkd.in/dHupynWW #e4m #BigTech #Digital #Data #Advertising 

When #bigtech companies start to collaborate even as they continue to compete across markets and stock indices, is #digitaladvertising looking at a change in the landscape? Siddharth Jhawar, Prashant Puri, Aidan Rhys Da Costa, and others break down the facts. #advertisers #adtech #advertisers

4 MORE predictions for adtech in 2024 In my last post I shared some of my predictions for the adtech industry this year. Safe to say, there’s a lot going on in adtech right now. So much that I’ve had to write a second post to share the rest! 1. M&A activity will see a resurgence. Deals hit an all time low in 2022 and although we saw a marked recovery by Q1 of 2023 it was still far from the heights of 2021 when acquisitions soared by over 80% year-on-year. But we can expect more deals in 2024 as the market starts to recover from a period of economic and regulatory uncertainty. 2. CTV will mature. In 2024, CTV is set to become the fastest growing media channel with an accompanying 39.5% increase in ad spend from 2023. To take the words of AdExchanger journalist, Alyssa Boyle, “programmatic CTV will hit puberty in 2024”. 3. In-game ads will make their mark. Until now, in-game ads have had limited uptake amongst advertisers outside of hyper casual mobile games. That’s likely to change in 2024 as advertisers recognize the opportunity that video games offer from a cookieless personalization perspective 4. In-app advertising is one to watch. With a new generation of digital natives, mobile-app use is at an all-time high. And with in-app advertising shown to generate higher click-through rates and more effective targeting, we can expect it to remain an adtech staple for some time to come. Do you agree? #adtech #dsp #ssp #programmatic #adtechpredictions #digitaladvertising #canneslion #cannes2024

Today, we are proud to launch our first-in-market solution to help solve campaign attribution and reporting woes 🎉 Our Conversion API integrations into Meta, TikTok & Snapchat are live and available for immediate use for all clients via our (NEW!) self-service tracking function, completely free of charge. With our own Conversion API integration, we've seen a 30-70% uplift in Meta’s Add to Cart and Purchase events being triggered as compared to the pixel alone 📈 Increase your advertising attribution efforts today - find out more about our Conversion API Integrations and Self-Service Tracking tools, here: https://lnkd.in/g_cUDK5j #MakeLiveEasy #ConversionAPI #SelfServicePixels #MarketingAttribution #TicketingIndustry #MusicIndustry #EventsIndustry #Moshtix #Australia #NewZealand #MarketingPixels #MarTech #MarketingTools

When we say Adentro connects, we mean it. No one else can do this, and we guarantee return on ad spend! Our platform can build effective campaigns across Facebook, Instagram, TikTok, CTV, email, SMS, and mobile notifications driven by visitor behavior. Learn More: https://shorturl.at/OdSA1 #AdentroConnects #CrossChannelMarketing #BrickAndROAS #WiFiMarketing

Everything we do is to focus on quality relevant traffic to achieve your business marketing goals. These are as individual to you as they can be isolation marketing goals of: Lead Achievement | Branding, or a combination of the two? Does this simple statement resonate with you? Then Reach Out to LocaliQ TODAY and speak to people who make a complicated world simple. Call us TODAY! :-) #LocaliQ #LocaliQANZ #NAB #DigitalMarketing #DigitalMarketingAgency #growyourbusinessonline

Consumers reign supreme online! Soaring internet usage fuels a $667 billion global digital ad market in 2024, projected to reach $786.2 billion by 2026. Get ready for an even more digital future! #digitalmarketingads #marketingtips #ads #metaads #onlineads #digitalmarketing #performancemarketing #globaldigitalads

Ready to take your TikTok ad strategy to the next level? UltraCart’s integration helps you track key performance metrics like clicks, conversions, and customer behavior at every stage—from "Add to Cart" to "Complete Payment." Maximize ROI by optimizing your campaigns with precise data and insights. Learn how UltraCart’s TikTok tracking can enhance your ad campaigns! Read more here: https://lnkd.in/erH-5Myz #ecommerce #tiktok #AdTracking #UltraCart

Scoop: Multiple sources familiar with the matter said Ericsson is winding down Emodo, the advertising business it launched in 2017. "With Emodo's business shifting away from mobile operators, the strategic fit for Ericsson has been reduced in recent years," an Ericsson spokesperson said in a statement. "Furthermore, despite a significant effort from the team to gain momentum, Emodo has not achieved key financial goals for the business." So once again the marriage between telco and adtech hasn't been a long-lasting one. For adtech, it's seemed like a dream combination to piece together validated user and location data from mobile carriers for use in marketing. But telcos are often hesitant to make big swings with sensitive user info and the culture doesn't always jive with the fast-paced ad industry. Read more at Business Insider https://lnkd.in/e5McJY7u #adtech #ericsson #emodo #mobileads

At the recent Programmatic I/O conference, it was highlighted that open programmatic ad spend has only grown by 3% since 2021, while walled gardens have seen a 10% increase. As industry analyst Shweta Khajuria pointed out, the open internet has struggled to keep pace, largely due to market consolidation and the merging of brand and performance advertising. But all hope isn’t lost! The demand for open internet advertising is evolving, particularly with the rise of CTV advertising, which combines broad reach with targeted capabilities. It’s time for programmatic platforms to step up and seize the opportunity! Read on for more: https://heyor.ca/nIAqAJ #ProgrammaticIO #DigitalMarketing #OpenInternet #AdTech