InMobi Advertising’s Post

Meta awareness campaign results - Week 1 Our ad set consists of 9 ad creatives. This is the most creatives we've had in one set and we're doing it so we can run the ad longer with less creative fatigue. We are testing 2 ad creatives at a time with the other 7 paused to test Cost Per Result from each. $10 per day (split between the 2 creatives), targeted at 5 mile radius of each supermarket we supply in NZ. Creative 1: Reach 19,721, Impressions 20,064, CPR $1.27, spent $25.14 Creative 2: Reach 26,896, Impressions 27,400, CPR $1.28 spent $34.45 If you have insights or recommendations for changes you would make, lay into me. #fmcg #supermarket #nz #business

Avon saved 25 hours on monthly CTV campaigns and increased 30% YoY in site visits — all while seeing a 1.2% incremental lift in conversion rates with NeonPixel 💅 Here’s how: Four years ago, independent beauty brands saturated Meta, leaving Avon’s Head of Digital Lynn Luong searching for a better way to increase reach. That’s when they transitioned from traditional channels to CTV with cross-device tracking and granular attribution — with the help of NeonPixel! Our CTV technology allowed Avon to confidently increase its customer base across while elevating the brand in an increasingly competitive product space. Today, CTV is the highest-growing channel in Avon’s marketing stack — all thanks to NeonPixel! 🎉 Want to know what CTV can do for your brand? Send me a DM, and let’s connect!

A recent study reveals that CTV ads capture viewers' attention 8 times longer than mobile and 16 times longer than desktop ads, thanks to full-screen engagement. 📺 With 9.7 seconds of active attention, CTV ads offer a unique opportunity for brands to make a lasting impact. This emphasizes the importance of strategic ad placement across different devices for optimal viewer engagement and purchase intent. 💡 #Engagement #CTV #Advertising #ConnectedTelevision https://lnkd.in/g_TyBmkc

In October, LG, Kit Kat, and YouTube topped Canadian Advertisers of the Month with strong gains in Ad Awareness. LG saw a 6.3-point rise thanks to campaigns for their latest electronics, while Kit Kat increased by 5.7 points, driven by Halloween ads. YouTube also boosted its visibility by 5.6 points with promotions around YouTube Premium. YouGov BrandIndex tracks these shifts daily, providing valuable insights into how campaigns resonate with consumers. #AdvertisingSuccess #KitKat #LG #YouTube #BrandIndex

How have your media budgets shifted with the change in CTV media usage? If you reflect the majority of agency buyers, you're still lagging. While linear ads still outperform for viewer attention, ads on premium CTV apps have now bested the channel, according to DoubleVerify and TVision. With so many targeting and attribution opportunities available, there's never been a better time to consider shifting some % of old linear budgets into certain tentpole events through CTV - including the Olympics. The Games are expected to be the highest-watched programming in 8 years! #heyoodle #CTV

📺 How do you avoid Ad overload and a bad Ad experience for viewers? Overexposing your viewers to ads can have catastrophic effects, but underexposing them leaves money on the table. How do you get it right? Bad ad experiences are a major cause of viewer abandonment. It’s an obvious point to state but a hard one to monitor and control. One of the biggest viewer complaints is that too many ads are being shown. Their "exposure" to ads is too high. Another complaint is that viewers see the same ad too many times. Again, their "exposure"—in this case to an ad creative or campaign—is too high. 📈 Exposure Level and Effective Exposure are two new metrics from Watching That which you can deploy easily to keep tabs on your ad levels. The difference between the two can be profound. The Exposure Level tells you how many ads the viewer may see, while the Effective Exposure Level tells you exactly how many they did see. Balancing these metrics is key to ensuring a positive viewer experience and maximizing your revenue. Use them to find the sweet spot between overexposure and underexposure, and keep your audience engaged while optimizing your ad revenue. Find out more here:https://lnkd.in/eXP_XPeF #adexposurerate #adexperience #viewerexperience #avod #ctvadvertsing #fast

📢 Ready to leverage all the benefits of LG CTV ads via Programmatic? 👉 It only takes 3 steps: https://lnkd.in/dTNQ5Vjk 📧 Get in touch now to find more and set up your 1st campaign! #CTVAdvertising #CTVNative #LGAds

The rise of AVOD (Ad-supported Video on Demand) offers free or reduced-cost access to content in exchange for consumers watching ads (a lot of ads), but poorly managed ad relevancy and frequency can significantly hurt user experience. If platforms are showing irrelevant ads, like a lipstick ad to a 35+ male watching action content, especially at high frequencies, it risks not just ad fatigue but also driving users away. Implementing features like “report ads,” “seen too many times,” or even more advanced personalization algorithms is crucial to keeping consumers engaged [#YouTube]. These features would help platforms not only maintain user stickiness but also ensure that advertisers’ dollars are being spent efficiently by reaching the right audience at the right time. Platforms that invest in better ad-targeting mechanisms—especially ones that consider context, demographic data, and content alignment—will likely see higher user retention and more effective ad performance. Integrating more advanced feedback systems, like user-based ad customization (allowing users to tweak their ad preferences), could offer an even better solution for improving relevancy and engagement 🤞 #AVOD #AdFatigue #IrrelavantAd #AdReporting

Ad spend versus time spent by consumers with media continues to be imbalanced. Meta has the greatest discrepancy. #advertising #digitalad #adspending https://ow.ly/rpl250SXPn2

Challenger brands like Karma Shopping, Canles Shoes, and Kueez Entertainment are seizing the opportunity on X, investing over $68 million total this year. Making a strategic move on the platform to stand out in a less busy media channel. See our data mentioned in ADWEEK: https://hubs.la/Q02YhYnc0 Meanwhile, X’s former top advertisers have resumed spending at much lower rates, collectively spending under $3.3 million in ad spend. A 98% YoY drop! “This suggests that X might move to a long-tail advertiser strategy. This would benefit new brands that are looking for ways to connect with audiences without the intense competition. As X evolves, it could be forging an ad model that’s less dependent on the usual suspects.” - Meghan Fraze, Chief Product Officer at MediaRadar, Inc. #MediaRadar #Adweek #AdvertisingTrends