InMobi Advertising’s Post

Search Engine Land has confirmed Microsoft Ads expanded its Copilot trial to a larger set of advertisers. What is Copilot? Copilot allows marketers to instantly generate assets for campaigns, such as images, headlines, and descriptions. Why we care. Copilot may simplify asset creation, saving users time, and providing inspiration for better-quality materials for campaigns. This functionality should also be more efficient than using stand-alone generative AI tools because it’s baked-in to the Microsoft Advertising Platform. https://lnkd.in/d-iWeKCT #digitalmouth #digitalcampaigns #aiadvertising

Sharing some exciting news from Microsoft Advertising, InMobi’s partner in Africa. The newly upgraded #copilot that help advertisers drive more results with less stress. 📈 #Copilot is your new AI assistant for Digital advertising. Want to learn more about how InMobi is driving results for many advertisers in Africa with the power of AI? Lets have a chat🤙 https://lnkd.in/deBC4u-N

Unlock the full potential of your marketing efforts with Microsoft Advertising's Performance Max. From effortless campaign management to ad optimization with cutting-edge AI and more, discover how this unique solution can level up your brand: https://lnkd.in/ddYHmZde #PerformanceMarketing #MarketingTools #AIinAdvertising #CampaignManagement

Microsoft Copilot is transforming how people search and browse, including stronger engagement with ads being shown compared to standard search ads. The consumer journey within Copilot is evolving and transforming before our very eyes! 💻 More insights available in our latest blog post here: https://msft.it/6043YRP7t #MicrosoftAdvertising

👋 Save your spot! Performance Max is powered by AI. It automatically mixes and matches your assets to show customers the most compelling ads! Performance Max campaigns allow you to buy Google ads across YouTube, Display, Search, Discover, Gmail, and Maps from a single campaign. Discover how Performance Max campaigns can revolutionize your advertising strategy! Join our exclusive webinar to learn more. Register now to join live or watch the replay: https://bit.ly/4bSR0p3

🚀 A look back at the #MicrosoftAdvertisingRoadshow 2024! Discover the latest innovations redefining digital marketing 🤖 1️⃣ Bing Copilot: an AI assistant for every stage of your advertising campaign, increasing productivity by 10 hours a month. A revolution that repositioned Bing as an AI leader in search and content creation. 2️⃣ Digital transformation powered by AI: over a billion engaged users across platforms such as LinkedIn and sectors such as gaming. Their promise? Simplify and optimise your ad buying with their enhanced Marketing Automation platform. 3️⃣ Insights and Leadership: Bing Copilot delivers advertising performance that is almost twice as good as the competition, with a 30% improvement in click-through rates. 4️⃣ TV Engagement: in partnership with TF1 and platforms such as Netflix and Amazon, they are strengthening their presence on new digital TV devices, offering more tailored and accessible content consumption. 5️⃣ Retail Media: reach your audience effectively at the right time thanks to their specialist solutions. 6️⃣ Gaming: discover new advertising opportunities. A day rich in exchanges with our international partners and valuable insights for the future of digital marketing 🤝 Jean-Christophe DUPUY Gregory Ollivier Claire Michel Stephanie Eva Boedige Simon Fitoussi Gregoire Besson Audrey Maman Rodrigue Birba Marco Testa Stay tuned for more innovations and find out how we can transform your advertising strategy! #DigitalMarketing #Innovation #BingCopilot #AI #Microsoft #hipto

💡 Exciting News! 📈 #MicrosoftAdvertising is taking a major leap forward with the global launch of #PerformanceMax campaigns today! 🌐✨ After an extensive beta testing period, PMAX is officially debuting worldwide, offering a new opportunity for advertisers in the Bing landscape, especially those familiar with its PMAX on Google Ads. In the coming months, they are set to add new capabilities like brand exclusions, search insights reports, search themes, and video assets. Read more ---> https://lnkd.in/euwe5wsa #MicrosoftAds! #PerformanceMax #PPC #DigitalAdvertising #AI #MarketingInnovation #ppcchat #bingads

Performance Max (PMax) campaigns are available globally on Microsoft Advertising as of March 5th. PMax, in a nutshell, is a way to automate campaigns using AI to optimize and manage your ads. While this opens the door to a potentially wider audience, it diminishes advertiser control. How do you think the introduction of Performance Max will impact today’s industry? The full article by Nicola Agius at Search Engine Land is linked below. ⬇️ #advertising #microsoft #industrytrends #industrychanges #ai #automation #machinelearning #digitaladvertising https://lnkd.in/euwe5wsa

One thing that I hear a lot from agencies is the need for greater efficiencies, need for improved productivity and how AI can help all of their teams. It's where Microsoft Copilot is having significant impact across all departments. This is a great example of Copilot in the Microsoft Advertising Platform. Hear what some of dentsu had to say here: "Copilot helps us explore more creative directions by analyzing what’s resonating with particular audiences and then suggesting ways to improve and refine our content". https://lnkd.in/g3qJGMqe