Informa Tech’s Post

❤️ What Makes AutoSens Unique? From bringing experts from across the entire supply chain together, to technical content designed to cut through the hype and focus on crucial topics, AutoSens really is an environment like no other. In this blog, Robert Stead, Managing Director of Sense Media Group gives us insights into why AutoSens is so special to us, and to the entire community. Click the link in the comments! 👇🏼 #autosens #adas #av #community #content #collaboration #automotiveevent #industryexperts #advisoryboard #engineers #technicaldemo #valuable #expertsamongexperts #handsondemo #networking #innovators

There are many reasons why AutoSens events are so unique, take a look at this recent blog by our Managing Director Robert Stead to gain insight into a few of them 👀 https://lnkd.in/eF3vDZq6

In my opinion, this is Marketing at it’s finest! Brilliant message… Emotive Relatable Real Yes, marketing especially on socials needs to grab attention quickly but these longer story telling pieces are powerful 💥 Well done Volvo Group Volvo Cars 👏🏼 #powerfulmarketing #realmarketing #emotive

Storytelling is the most powerful tool humans have to connect with each other. As long as humans can tell relatable stories, empathy will do the rest. Great example of marketing from Volvo Cars here (you HAVE to watch it all!), that did a great job at telling a story, instead of selling a product. Don't sell the object, sell something that humans can relate to. (and I am not surprised to learn that Hoyte Van Hoytema is behind this piece of art!) Btw, this is what we're building at RADiCAL: accessible tools for humans to tell powerful stories, for free, in the web, without the burden of learning a new software. Wanna see it for yourself? It's free: radicalmotion.com #storytelling #humans

Volvo Cars posted a long-form ad on Instagram & YouTube, produced by the cinematographer of Interstellar and Oppenheimer. It definitely leans into everything we already think of Volvo (safety) --but takes storytelling to a new level hitting on human emotions that connect to consumers. However, the reactions & comments are truly telling and one that another car manufacturer could learn from. Sure this campaign might get blown away in impressions compared to other brands, but Volvo is actually getting social reactions of people saying they will buy a Volvo either now or for their next car. Quality content and storytelling that hits your target audience to create an action. Great example. Just a great example of a brand that knows who they are and how they can connect with customers.

🎥 The Power of Storytelling in Leadership and Communication 🎥 As humans, we are wired for storytelling. Whether it’s a gripping movie, a heartfelt commercial, or a personal anecdote, stories have the power to evoke emotion, simplify complexity, and create deep connections. This Volvo ad beautifully highlights this concept. At its core, it’s not about the car—it’s about what we truly value: the safety and well-being of the people we love and about life! Watch the ad here: https://lnkd.in/gYYyYtph The same principle applies to leadership and communication in any field. Sharing stories—especially through video—can: • Inspire your team by connecting to shared values. • Help others understand complex issues with clarity and emotion. • Create memorable moments that leave a lasting impression. In healthcare, I’ve seen the impact of stories that capture patient outcomes or celebrate team successes. These stories aren’t just told—they are felt. So here’s a challenge for all of us: Get your stories on video! Whether you’re sharing a customer journey, celebrating a milestone, or spotlighting your purpose, storytelling can be the key to driving action and creating authentic connections. What story have you told or experienced left a lasting impression? Our memories stay longer with the story! 95% Share Marketing Marisa Burnett Laura Griffith Candice Donahoe Julie Cole Adam King Mike Price Christy Brown #Storytelling #Leadership #Communication #Inspiration #Innovation #MedtronicEmployee

🎥 𝗪𝗵𝗲𝗻 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗧𝗮𝗸𝗲𝘀 𝘁𝗵𝗲 𝗗𝗿𝗶𝘃𝗲𝗿'𝘀 𝗦𝗲𝗮𝘁 🚘✨ #volvo In today’s world, where short-form content and quick engagement are king, 𝗩𝗢𝗟𝗩𝗢 dropped a 3-minute-and-46-second ad, directed by the legendary Hoyte van Hoytema (Interstellar, Oppenheimer). And here’s the kicker: it ignores every "rule" of social media marketing. ♦ It’s long (who watches a 3+ minute ad on Instagram?). ♥ It’s over-produced (in an era of lo-fi, authentic content). ♠ It’s cinematic (on platforms built for quick, digestible clips). 𝗬𝗲𝘁, 𝗶𝘁’𝘀 𝗮𝗻 𝗮𝗯𝘀𝗼𝗹𝘂𝘁𝗲 𝗺𝗮𝘀𝘁𝗲𝗿𝗽𝗶𝗲𝗰𝗲. Why? Because it tells a story. A deeply emotional, human narrative that resonates on a universal level. The comments section? Packed with people saying it immediately made them consider Volvo for their next car. This is the power of storytelling. It cuts through the noise, breaks the algorithm, and reminds us that great marketing is not just about following trends, it’s about creating connection. Here is the link to the ad: https://lnkd.in/ePtSmv-F What’s your take? Should we dare to take more risks like this in marketing? #Storytelling #Marketing #BrandStrategy #Volvo #Creativity

I recently read that the average attention span on *any screen* has declined from 2.5 minutes in 2004 to just 47 seconds. Clocking in at just under 4 minutes, the #VolvoCommerical for the newEX90 is an absolute masterpiece. In an age of ephemeral, well, EVERYTHING, this spot is perhaps the best example of a brand articulating its values (and value) I've seen on a screen in a very long time. Why? Because it's got soul. And it's got direction from masterful visual storyteller Hoyte Van Hoytema. Emotional depth? Depth of narrative? The courage to bet on storytelling and defy what is (to me, at least) a heartbreaking downward trend in our capacity to engage with anything for long enough to feel something? Be still my heart. #Branding #Advertising #Volvo

Everyones talking about the Jaguar ad, when they should be talking about this Volvo ad. Emotive storytelling, selling the benefits of the product in a long form cinematic masterclass.... https://lnkd.in/eskym6Xm

I can't stop thinking about this Instagram reel!   3:45 minutes of ingenious storytelling and remarkable brand application, perfectly crafted for full-screen viewing on my phone.   This video hits so close to home for me right now. Sharing it with family and friends, I’ve also seen how deeply it resonates emotionally with others.   Volvo already had me convinced about their hybrid and electric cars in the last year through their Volvo On Demand service (RIP)—essentially paid test drives. But this video goes beyond product features, creating a connection on a completely different level.   In a world where younger audiences scroll the equivalent of 25 kilometers daily and attention spans continue to shrink, the general recommendation is that shorter content is the key to success.   Without even seeing the metrics, I'd bet the average view time of this post is outperforming every benchmark. I wouldn't be surprised if people, like me, watched it multiple times and felt compelled to spread the word and share it with their close circles.   Kudos to Volvo Cars and the people involved. Creativity always wins ❤️ #Storytelling, #Creativity, #Advertising