Indak Media’s Post

Ever wonder what really goes on behind those flawless events or smooth campaigns? Spoiler alert: it’s a lot more chaotic than it seems. From last-minute changes to technical hiccups, the real magic happens behind the scenes. Behind every polished campaign, there’s a story of organized chaos that few ever witness. In my latest article, I share some behind-the-scenes stories from the world of marketing comms — the good, the chaotic, and the moments that make it all worth it. Fellow marketing comms pros — share your 'last-minute' or 'behind-the-scenes' stories in the comments. If anyone understands the unexpected, it’s us! Read more here: https://lnkd.in/dphxewYC #CommsProfessional #MarketingComms

How do you ensure your PR firm successfully leverages technology? How can you make the most of new tools to boost impact for yourself and clients? A digital transformation roadmap should be in your PR strategy. Here are 8 steps. (Jesse Liszka, Paylocity) https://hubs.ly/Q02nRh-t0 #PR #DigitalTransformationRoadmap #marketing #DX

Dive into the insights with Martin Vedej, CEO of Let There Be Ads! 🕵️♻️🌱🌍 We’ve asked him a few thought-provoking questions about the major rebranding. Read on to uncover some interesting details:

This is about time wasters. I left the world of marketing agencies over 20 years ago. Thankfully, the ones I worked for were pretty good. But I know the tricks. And I've encountered many waste-of-time marketing agency practices that are dressed up as adding value. But they simply do not. I've listed 15 of them. You may know more? Here's the thing. Value or otherwise - one way or another - the client pays for them. And, worse? Most get in the way of cracking on and delivering the work. Some are so ingrained in marketing culture that they are accepted without a second thought. It is my mission to resist 💪. If you provide marketing services, it should be yours too. Join me! Pitching Scoping Unnecessary meetings Overcomplicated reporting Excessive brainstorming sessions Following trends without strategic relevance Overly complex approval processes Chasing awards and accolades Focusing on vanity metrics Constant rebranding efforts Overloading clients with irrelevant information Engaging in prolonged internal debates Creating overly-detailed presentations Micromanaging client communications Overuse of jargon and technical terms #marketing #marketingagency

🆕 We noticed recently that we are asked more and more to fill in during the absence of marketing or communication managers. This inspired us to turn this into a full-fledged service: meet So Back-up! 👇 #InterimSupport #InterimMarketing #DigitalMarketing #SharingIsCaring

Ever wonder how "The Office" crew would handle the digital marketing world? Which of them would shine in these new roles? Cast your vote and join the fun! . . . #MarkiverseMedia #TheOffice #DigitalMarketing #OfficeCrew #MarketingMagic #VoteNow #OfficeFun #DunderMifflin #MarketingRoles #CastYourVote #MarketingPoll #OfficeHumor #SocialMediaMarketing #MarketingStrategy #MarketingExperts

Don't go underground 🕳️ when your paid service comes face-to-face with a competitor's free service. That's when it's time to shine like a disco ball in a blackout! 🪩 #brandpositioning #brandstrategy #communicationsstrategy #campaignstrategy #communications #marketing #oneseenbean #brandrecognition #markettrust #customerloyalty #professionalservices #professionalservicesmarketing #smallbusiness #SMB #SME #competingwithfree

New research delves into marketing and creative operations managers' current core challenges as they have evolved in comparison to previous years, and offers insights into applying data-driven strategies to navigate today's dynamic business landscape. Take a look. (Cella research) https://hubs.ly/Q02yylcd0 #PR #marketing #inhouse #DataDriven

Exciting things are on the horizon! 🎯 One week to go until Eyes Wide Open Communications re-launches with a fresh approach to outsourced marketing. We're streamlining your marketing efforts with the same expertise but now supercharged by our new offshore team. Stay tuned for our official relaunch on October 1st, where we'll be sharing how we can become your flexible, part-time marketing department--bringing results, insights, and growth to your business. #EyesWideOpen #MarketingReimagined

It turned 5 years of collaboration with one of my first clients. And, oh boy! That really makes me proud. Specially because 5 years ago everything was different: I didn’t have the expertise I have nowadays. I didn’t have the reach I have nowadays. I didn’t have the specialised team I have nowadays. But I did have (and keep having) a lot passion and motivation to deliver a high quality service. We all evolve, improve and I’m so glad I get to live this evolution with the clients who trusted me first. Currently, I keep managing their media campaigns and, in parellel, they ask me for advice on many levels from marketing, design and business strategies. That’s something I like to keep not only with clients, but with my team: I much rather a trusted, long lasting collaboration than a transactional and temporary relation. Quality over quantity, always.