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How Effective Are Current Privacy Regulations in Protecting Consumer Data?

Do Dark Patterns Lurk on Your Website? 4 Steps Businesses Should Take as Regulators Focus on How Privacy Rights Are Presented on Websites #DataPrivacy

For those who have been looking for a clear and simple explanation of how website cookies and tags work, check out the New York AG's newest privacy guides. For those maintaining websites, take note that while New York does not have a comprehensive consumer state privacy law (yet), the AG is unambiguously signaling that it will leverage its consumer protection laws to protect New York consumers from misconfigured tag and consent management platforms and misleading cookie banners. It is a good reminder to review your cookie banners and the configuration of your tag and consent management platforms! https://lnkd.in/ewsc4qRw #TeamOrrick #Privacy #Adtech

It's essential to find the right balance between protecting consumer Privacy rights, combating fraud through data collection, and meeting advertisers' needs. The journey of this bill is something I am eagerly following! #apra #dataprivacy #dsar #privacyrights #dontsellmydata https://lnkd.in/gT-EQ86M

Building a business case for investing in data privacy can be challenging, especially when compliance with regulations feels burdensome, making funding difficult. This article from AdNews Australia highlights the importance of how brands communicate their privacy commitments to build trust with consumers. Demonstrating trust through a privacy management framework is essential for ensuring consumers feel safe when sharing their data. #DataPrivacy #TrustBuilding #ConsumerTrust #BusinessInvestment https://lnkd.in/gbTvnsTD

Within the first three seconds of opening a web page, over 80 third parties on average have accessed your information. While some of these third parties provide services to improve a website’s functionality and performance, others are engaged in advertising and targeted advertising, which includes scooping up and selling your most personal information, and some are extremely predatory in their privacy abuses. Yet, even as regulations like GDPR and CCPA aim to empower users, loopholes persist, allowing websites to exploit unknowing consumers for profit. Knowing this, it’s critical to evaluate online privacy regulations to ensure consumers are best informed and protected. Haskayne’s Raymond Patterson and Hooman Hidaji latest research highlighted in The Conversation Canada delves into this digital deception and its impact on consumer privacy: https://bit.ly/3UsqtbP #MyHaskayne #HaskayneResearch #dataprotection #privacyrights #onlineprivacy

Google Consent Mode v2: Now Live Across All Client Sites Successfully implemented Google Consent Mode v2 for enhanced privacy and compliance. A factual step forward for our clients. Read more in our latest blog. #PrivacyUpdate #Compliance #GoogleConsentMode https://lnkd.in/es8NPn9c

Consumers are hot on privacy. In the space of a year, 85% say they deleted an app, 82% opted out of data-sharing, and 78% avoided a website due to privacy concerns. As for regulators, they're levying billions in fines on tech giants that fall foul of consumer protection laws. But the good news is we're inching ever closer to a happy medium, where brands can reach customers with personalised content without violating their privacy. Novatiq latest blog takes a deep dive into this pressing issue. Give it a read!  [https://lnkd.in/edxHU6gJ] #dataprivacy #ads #digitalmarketing #privacy

NEWS FLASH: Nebraska Passes Opt-Out Privacy Bill Lawmakers in Nebraska have passed a #privacybill that would require companies to allow state residents to opt out of common forms of online #adtargeting. If enacted, the Data Privacy Act (LB 1074) would also obligate businesses to honor universal opt-out tools -- such as opt-out signals that consumers can send through their browsers -- but only if the companies honor those signals in other states. https://lnkd.in/gSSaKMmS

To cookie....or not to cookie....That's no longer a question. While this is exciting for advertisers, it doesn't mean that privacy laws and changes won't continue to impact their marketing in a big way. How are you collecting and leveraging 1st party data? What will your company do to mitigate the impact of privacy regulation on its marketing?