Making waves at this week's Channel Focus 2024 conference! Yesterday, Baptie & Company's annual Channel Focus Community event kicked off with powerful sessions and hands-on workshops centered around the latest in channel partnership strategies and technologies. Here are a few standout moments from Day 1: ➡️ Ask the Expert: Impartner's Lindsay A. Jensen and Dave R Taylor shared guidance on scaling partner programs and maximizing portal value to support growth. ➡️ Building the Case for Indirect Sales Models: Dave led an engaging session for attendees on creating a solid business case for indirect models, making a strong case on how to validate partner program ROI. ➡️ A dynamic keynote on becoming a channel trailblazer kicked off the day, followed by powerful panels covering partner engagement and the future of partner ecosystems. ➡️ We closed out the night with great conversations and connections at the evening event 🎉 Stay tuned for more updates on how we’re helping partners achieve success in 2024 and beyond!
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Clay and Common Room Growth Playbook ✨ At RevCon, industry pros Rebecca Marshburn and Bruno Estrella shared their inside scoop on boosting engagement and business success with community-led tactics. 🚀 Key Takeaways: - Use community channels to ramp up interaction. - Create tiered programs to foster real connections. - Build solid partner ecosystems to drive loyalty and growth. Dive into their full playbook here! ➡ https://lnkd.in/dZS_MKQW
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I know a few people in Sales and Marketing. How are privacy and GTM mutually beneficial? Join our webinar tomorrow to learn more. Bonus: Dustin Joost and Caitlin W. are two of my favorite sales and marketers.
⏱️Time's running out to register for our November 14th webinar! Attendees will hear from Osano's CRO Dustin Joost and Senior Product Marketing Manager Cait Ward on what privacy pros stand to gain by teaming up with marketing and sales. You don't have to butt heads with your colleagues in sales and marketing! In fact, you can achieve great things when working together. Register today to find out more 👉https://pvcy.me/4hsJqEL
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Last chance to RSVP before prices increase tomorrow for BattleFin Discovery Day NYC! REGISTER HERE: https://lnkd.in/eCx2z6Su TOP 10 Ways BattleFin Events help generate more ROI than any other event: 1. 2 day events with 2x the number of meetings. 2-3 times the size of other events 2. ROI: 8 meeting spots per day, 16 total. If close 2 deals massively profitable 3. Verified attendees that are decision makers and are actual data buyers. 4. Ensemble platform is a major differentiator. It has a bi-directional meeting scheduler, you can select who you want to invite to meet with you. Other events don’t offer this 5. Bi-Directional Meeting Scheduler let's Buyers and Sellers pick meetings 6. Actionable content/panels that data buyers care about 7. Pre, During and Post event marketing plan for data providers to maximize exposure and ROI 8. Wish List let’s you have a say in who we invite to the events 9. Goal Setting pre event process helps us understand your perfect customer persona for better meetings 10. Your competitors are attending, getting deals and growing their business #AlternativeData #BattleFin #DiscoveryDay #NYDataevents #Dataprovider #dataconference #summit #nyevents
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At #Inbound we’re doing something that’s somewhat risky this year. Something we’ve never done and on one else either We’re publicizing our ROI from the event LIVE at our booth If you come by our booth where Lauren Riley Joey Williams Gina Young Tara Robertson Alexis Petrichos are will see a real time chart of how many meetings we booked , pipeline created and probability to close into actual closed won Why is this a risky move ? Because we might not make our booth spend back But if we do you will see precisely how much ROI we’ve got from the event If you are curious how we booked almost 100 meetings last year you can read here https://lnkd.in/eJVseMiY
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We get it. You've visited the same target accounts, seen the same gatekeepers, and tried all the tricks you know, but still can't get a meeting. You're networking like a champ at conferences and events and hear crickets when you return to the office. Your main contact at a great account moved to a different district and the new contact won't give you the time of day. 😐 We've been there too, and it's not fun. We've also worked directly with salespeople who have the same struggles AND received direct insight from people on the other side of the desk (or closed door 😉). During our next webinar, we're sharing our key takeaways and actionable next steps to help you get more traction. Learn more and register today: https://lnkd.in/g5e54Jpm
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🌟 Partner Week - session spotlight: Partner vs Direct - How Can We Close the Chasm? 🌟 Tune in to Norman Guadagno and Allyson Bancroft's fireside chat on December 4th as they explore why aligning direct and channel strategies is essential and how you can achieve it. Sign up here: https://okt.to/5IPjXY 🗓️ December 4th ⏰ 11:30am ET / 4:30pm GMT (45 mins) Just two weeks to go until Partner Week - sign up for as many sessions as you can make and access the recordings after the event! We'll delve into practical steps and real-world examples to show how you can embrace the era of the partner ecosystem. #PartnerMarketing #ChannelGrowth
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Wow, what a day in LDN! Yesterday was packed with inspiration and exciting plans for 2024. 🚀 We kicked off with the fantastic Fight or Flight x LinkedIn event hosted by Chris Halpin, where an incredible panel, including Rob Mayhew (Business and Finance bCreator of the year), Tobi Demuren, and Kate Sarginson, shared their wisdom on B2B brand building. 🎤 Then, it was off to Fight or Flight HQ for a PR workshop. There were many valuable tips (and some best-in-class examples from Roland) to help B2B businesses thrive in our fast-paced world. 🌍 Here are my top three takeaways: 🧑✈️ 'Let’s run a pilot!' – This phrase is perfect for testing new ideas and getting buy-in for projects with potential big wins. 🎨 'Creativity still wins' – From Rob’s humorous approach to B2B content to Roland’s innovative ’50 Shades of Ginger’ campaign, and the clever tactic of updating employee role titles en masse on LinkedIn – creativity remains key on this platform! 🎓 'Entertain or Educate' – A great content mantra from Rob that should always be front of mind! Feeling energised and ready to implement these insights! 💪
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We're excited to invite you to a game-changing, three-day virtual event happening October 22-24, 2024. Tailored for channel marketers, the Channel Marketing Success Summit brings together 30+ industry experts who will share practical strategies to elevate your brand and drive partner engagement. 🔍 Why You Should Attend: ✔ Proven Tactics: Discover actionable strategies to supercharge your partner growth and take your channel marketing to the next level. ✔ Expert Insights: Get valuable advice from top thought leaders on overcoming industry challenges and optimizing partner relationships. ✔ Build Your Network: Connect with fellow channel marketers and experts, and exchange ideas that could transform your approach. ✨ What’s in Store for You: 👉 Tips to fuel and scale pipeline creation 👉 Techniques to master partner success and grow your network 👉 Ideas for crafting impactful joint content with partners 👉 Advice on collaborating effectively with complementary vendors Don't miss this opportunity to learn, connect, and grow—all from the comfort of your own space. Registration is free! 🎟 Reserve your spot today: http://cms.heysummit.com. Know someone who’d benefit? Spread the word and share the invitation! 🙌
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Our booth at INBOUND was an EXPERIENCE and it made people feel things. My three takeaways on what made it so successful ⬇️ 1) CREATE MEMORIES. Lots of folks visited Admin Central. But then they came back. And again. We prioritised creating a space that felt different to most of the rest of the event. We had fun, played games and made it memorable. 2) EVENT HARD. First ones in, last ones out. The whole team were pros at pitching the space and the product, everybody was aligned on the goals and everybody supported everybody else. The whole team was focused on winning. 3) MEETINGS NOT BADGE SCANS. Your post event inbox is almost certainly full of "How was your inbound?" messaging. Switch it up, focus on conversations and close the folks that show genuine interest. What was your highlight of Inbound? Or what would you do differently? ✌🏼
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Session Recording | New Business Clinic: Mastering Referrals and Partnerships in Your Agency In this New Business Clinic, Dave discussed; - How can you build a culture of referrals in your agency – moving them from being founder-led to brand-led? - And how can you identify, nurture and scale partnerships? Members, check out the session recording now, over on the hub!
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Growth-Focused Senior Director of Channel & Partner Strategy | Implementing Winning Incentives and Best Practices | B2B SaaS Visionary | Forrester Presenter
1moI enjoyed participating in the Channel Focus panel on Deal Registration best practices with a group of brilliant individuals. It is always a fun experience!