Imaginary Trend’s Post

AUTUMN-WINTER 26-27 CONSUMERS THE ECO DEMYSTIFIERS NATURE Faced with the air of post-truth and skepticism about authorities and their commitment, and the emergence of the commodification of spirituality, this archetype advocates a protopian approach and rejects the ideas of an all-powerful, spiritual earth associated with the new New Age faiths. They have a deconstructed approach to their relationship with the environment in favor of symbiotic living. Focused on research and science, they denigrate the false spiritual while respecting the traditions and cultures they encounter. They are the anti-Burning Man and anti-Coachella par excellence. STRATEGY Promote the diversity of cultures and know-how, enabling the development and preservation of traditions. Ensure accessibility of CSR objectives with its audience, as well as not being exclusionary in its branded ecological solutions. Embrace new, inclusive narratives with regard to accessible ecology. #AccessibleEcology #InclusiveSustainability #CulturalRespect

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