Ilham El mhadder (ACIM)’s Post

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Partner Marketing Manager at G-P with expertise in strategic collaboration and revenue growth | Climber & Boulderer 🧗♀️

Your interviews don't have to be formal, or preplanned. They can be part of your day to day conversations with your clients. Here is what happened this morning.🔥 As I dropped off my son at nursery, A random chat started with another person who happened to be a governor at the school. What started as small talk quickly turned into a lesson on how informal interactions can reveal critical insights. 👉 The governor wasted no time diving into important topics, asking about safeguarding concerns and checking satisfaction levels. This aligns perfectly with what tech solution providers should be doing with their clients. They need to ask about pain points and assess satisfaction levels to ensure their offerings are meeting expectations. What really stood out was how the governor mentioned the nursery's Ofsted rating. It wasn't just a badge. It showed their dedication to excellence, much like tech providers can use success stories, testimonials, vendor partnerships badges or industry awards to stand out. This was a really great encounter. 👌 It highlighted & reminded me of the importance of informal conversations in uncovering valuable information. This should be embedded in the way we interact with our clients on a daily basis. Solution providers can leverage their everyday interactions to refine their strategies, address client needs, and showcase their unique value propositions effectively. Often the most meaningful discussions happen when you least expect them. PS: this is my son taking a million photos on the way back home yesterday. cleaning the photos folder was a nightmare 😂

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Mohammed Naseer Ahmed

Co-founder at eWAY | Partner Management | Helping businesses grow with partner relationship management and Business intelligence Solutions | Business Strategy Consultant

7mo

Everyday chats are like hidden gems for understanding what clients really need and just being present + listening well can make a big difference in how we connect with them.

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