A busy day filled with new experiences can leave little ones buzzing with energy at bedtime. That’s where a bedtime story comes in – the perfect way to help them (and you) unwind and prepare for a restful night’s sleep. We are excited to announce the launch of our magical bedtime story: ‘Utter de Otter op slaapwandel’ / ‘Luttre à la recherche du sommeil perdu’. Written by actor and author Dempsey Hendrickx, this inspiring tale introduces children to the importance of good sleep in a playful way. Our new SKOGSDUVA kids collection served as an inspiration for the story, and illustrator Juliette Farges brought Utter’s adventure to life with her dreamy illustrations. 🦦 Starting today, the first 100 customers per store who request a new loyalty card for Småland will receive a hard copy of the book. Can’t make it in one of our stores during Christmas holiday? No problem – we’ve also released a beautifully narrated audio version, available on Spotify, Apple Music, and Deezer (links in the comments). The Dutch version is read by the author himself, Dempsey Hendrickx, while comedian and TV host Sophie Pendeville lends her voice to the French version. 🎧 At IKEA, we believe in the power of imagination and quality rest. This isn’t just a bedtime story – it’s a fun, engaging way to help kids understand the magic of a good night’s sleep and the positive effects of a well-designed bedroom. Enjoy & goodnight! #IKEABelgium #SKOGSDUVAcollection
FR version: Cher IKEA, Quelle initiative touchante, ce livre pour enfants sur l'importance du sommeil ! C'est vraiment magique de voir votre engagement pour le bien-être des petits. En parlant de magie, laissez-moi partager notre propre conte de Noël IKEA enchanteur : "IKEA et le Frigo Disparu : Un Miracle de Noël" Il était une fois une famille avec un enfant d'un an et un de trois ans qui acheta un frigo IKEA. Mais oh, que se passe-t-il ? Le frigo décida de jouer à cache-cache prolongé ! Deux mois de "Où est Frigidou ?" s'ensuivirent, avec le service client IKEA qui se joignit au jeu en disparaissant aussi ! À l'approche de Noël, nous avons embrassé le véritable esprit de la saison - la joie de ne pas avoir de frigo qui fonctionne ! Qui a besoin de stockage au froid quand on peut avoir des souvenirs chaleureux ? Nos bambins étaient ravis d'apprendre que le Père Noël préfère le lait à température ambiante et les biscuits avariés. Le mystérieux gaz de frigo flottant dans notre maison ajoutait cette touche supplémentaire de "magie" des fêtes dans l'air. (...)
(...) Perhaps your next bedtime story could feature the adventures of a family trying to preserve food without refrigeration? Or the thrilling tale of parents explaining to young children why Christmas dinner is a picnic of non-perishables? Until then, we'll keep living our own IKEA fairy tale, where fridges are optional, and customer service is imaginary. Sweet dreams, IKEA, and Merry Fridgeless Christmas to all! #IKEAHolidayMagic #WhereIsMyFridge #ToddlersVsWarmMilk #ChristmasWithoutCooling
(...) Mais attendez, il y a plus ! IKEA nous a offert un jeu exclusif : "Esquive la DGCCRF". C'est là où on fait semblant que les responsabilités légales n'existent pas, et que la satisfaction client n'est qu'un mythe ! Peut-être que votre prochaine histoire du soir pourrait mettre en scène les aventures d'une famille essayant de conserver la nourriture sans réfrigération ? Ou le récit palpitant de parents expliquant à de jeunes enfants pourquoi le dîner de Noël est un pique-nique de conserves ? En attendant, nous continuerons à vivre notre propre conte de fées IKEA, où les frigos sont optionnels et le service client imaginaire. Doux rêves, IKEA, et Joyeux Noël sans Frigo à tous ! #MagiedeNoëlIKEA #OùEstMonFrigo #BambinsContreLaitTiède #NoëlSansRéfrigération
Another lovely PR launch linked to the importance of sleep. The bedtime story turned out really nice! Couldn’t be more happy with the result. Inspiring story, dreamy illustrations. Great teamwork Evi Boits Isis Van Loon
Senior Talent Acquisition Manager
1dDear IKEA, What a heartwarming initiative, this children's book about the importance of sleep! It's truly magical to see your commitment to the well-being of little ones. Speaking of magic, let me share our own enchanting IKEA Christmas tale: "IKEA and the Vanishing Fridge: A Holiday Miracle" Once upon a time, a family with a 1-year-old and a 3-year-old bought an IKEA fridge. But oh, what's this? The fridge decided to play an extended game of hide-and-seek! Two months of "Where's Fridgey?" ensued, with IKEA customer service joining in by disappearing too! As Christmas approached, we embraced the true spirit of the season - the joy of not having a working fridge! Who needs cold storage when you can have warm memories? Our toddlers were thrilled to learn that Santa prefers room-temperature milk and spoiled cookies. The mysterious fridge gas wafting through our home added that extra touch of holiday "magic" in the air. But wait, there's more! IKEA gifted us an exclusive game: "Dodge the DGCCRF". It's where we pretend legal responsibilities don't exist, and customer satisfaction is just a myth! (...)