Imrul Kayes’ Post

When it comes to boosting annual subscriptions, not all strategies are created equal, writes Daphne Tideman. Here's how some successful apps are doing it (without just slashing prices) 👇 1️⃣ Runna: This running app uses smart referral trials, offering extended free trials when referred by a friend, which makes users feel committed early on. They also differentiate subscription value — annual subscribers can see all the runs in their plan, while monthly subscribers only see the upcoming month. This simple change nudges users toward annual plans. 2️⃣ Mimo: Instead of a constant discount, Mimo creates urgency with one-time, event-based offers. They launched a special annual discount for HTML’s birthday (yes, really), using a countdown timer to build excitement. The scarcity factor makes the offer irresistible. 3️⃣ Freedom: The productivity app focuses on long-term habit-building from the start, using onboarding messaging to reinforce that this is a commitment for the long haul, not a quick fix. This psychological shift leads to more users opting for annual subscriptions. 💡 Key takeaway: Don’t just discount your annual plan: differentiate it, create urgency, and set up your messaging to encourage long-term thinking. The right strategy can turn short-term users into long-term subscribers. 🔗 Want to learn more? Find the link to Daphne Tideman's blog in the comments. #AppGrowth #Retention

If you're still not testing weekly plans, you're leaving money on the table. 55.3% of all mobile app subscriptions are weekly. Adapty.io just released their 2024 state of subscriptions report and its safe to say that the market has spoken! Check out the full report for all the insights! By "spoken" I mean, users have told us with their actions they want weekly subscription plans. Because they are paying for them! Without a doubt, this metric made me smile the most. The main reason is because I've heard of and faced a decent amount of pushback when suggesting weekly subscriptions. The argument goes: "We push annual subscriptions to maximise LTV since our retention still needs work. So why would take even less money upfront with a weekly plan?" And it makes sense. It's a strong hypothesis. I'm a huge advocate of annual > monthly in the large majority of cases. But the data is telling another story 👀 At least where subscription apps are concerned. So why could this be the case? Well it's feels like a smaller commitment for the user. For less than the price of a monthly subscription, they can try your product and see if it's worth paying for long term. And if they forget to cancel, they are only charged for one week. 🤷♂️ Plus it's a smaller number. Sure, long term they end up paying a lot more. But depending on how you anchor your prices, it can be positioned as the no brainer option. But I know what you're thinking. What about LTV? Well in the US, users on weekly plans have the highest LTV 🤯 And in the EU, weekly plans are second to annual plans but higher than monthly plans. Now, I'm not saying that weekly plans are the way to go for every subscription app. For many publishers, less money today is better than more money in 12 months time. But it's another tool in toolbox to use at the right time. So if you haven't tested weekly subscription plans.... You probably should...

3 webinars. 5 conference talks. 1 workshop. --> 120+ subscription app insights 💎🔥 RevenueCat's App Growth Annual event last week in SF was nothing short of epic. So, of course, I mined ⛏️ #growthgems from it and put them all in a PDF for you. In it, you'll find 100+ subscription app insights from: 𝗪𝗲𝗯𝗶𝗻𝗮𝗿𝘀 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗲 𝗲𝘃𝗲𝗻𝘁 • How to win back lost customers: Proven strategies for re-engagement by Hannah Parvaz & Steve Young • Scaling Beyond $10M: Sustainable Growth Strategies for Subscription Apps by Phil Carter • Advanced Meta Ads strategies for subscription apps by Marcus Burke 𝗘𝘃𝗲𝗻𝘁 𝘁𝗮𝗹𝗸𝘀 • The Subscription Value Loop: A framework for growing consumer subscription businesses by Phil Carter • Finding success on Google Play: Android buyer insights and revenue optimization strategies by Tammy Taw • They clicked on my ad, now what? How to optimize landing pages and onboarding by Gina Gotthilf • Unconventional growth tactics for subscription apps by Nikita Bier • Increase conversion, monetization, and retention by harnessing your users’ intrinsic motivations by Yu-kai Chou 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽 (𝗜 𝗰𝗼𝘂𝗹𝗱 𝗼𝗻𝗹𝘆 𝗮𝘁𝘁𝗲𝗻𝗱 𝗼𝗻𝗲 😅...𝗜'𝗹𝗹 𝗮𝘀𝗸 𝗳𝗼𝗿 𝗵𝗲𝗹𝗽 𝗻𝗲𝘅𝘁 𝘁𝗶𝗺𝗲) • Understanding the paid acquisition landscape for subscription apps: A strategic overview by Thomas Petit Interested? 👉 You can get the PDF here: https://lnkd.in/eHjvW4Am Want to show support? Repost or comment below 🙏 P.S. Shout-out to Peter Meinertzhagen and David Barnard for coordinating with me to make this possible!

My first guest post is live! 🎉 And I am pretty hyped about it 😀 Since the Retention Blog newsletter is packed with actionable advice, I also focused on tactical approaches to decreasing time to value (or TTV) for mobile apps across three main areas: 1️⃣ Product-led activation A lot of opportunities lie in improving the onboarding experience. These include removing friction, addressing users’ concerns upfront, showing prompts at key moments, enhancing the signup flow, or even EXTENDING the onboarding in ways that provide education or reassurance. Most apps focus on onboarding when they think of activation or time to value, but the choice of tactics is wider! 2️⃣ Marketing-led activation There are also ways to accelerate TTV through lifecycle marketing tactics, like using multi-channel messaging, integrating deep links, or supercharging your campaigns with ML tools that help tailor the messages and the timing based on user data. 3️⃣ Marketing-led acquisition Reducing TTV can start at the top of the funnel too! In this section, I talk about using custom product pages/custom store listings, playable ads, and adjusting onboarding based on the data from advertising campaigns. It’s also about considering the channels’ context and ensuring that the users’ level of intent matches the level of effort required to reach the value in your app. You can read the full piece here: https://lnkd.in/d_QjP3Hy. I'll be very happy to hear your feedback. And make sure to subscribe to the Retention Blog newsletter (https://lnkd.in/dgKyutmn) if you haven't yet. Jacob dives deep into product growth topics and turns his research into actionable advice. Thanks, Jacob Rushfinn, for this opportunity to share my thoughts with your subscribers! #wie #convertXwie #speakup #growth #productgrowth

You’ve been getting some decent revenue from one-time in-app purchases that allow users to upgrade to the premium version, unlock extra features, or remove ads. 📲 But what about subscriptions? With subscriptions, you could get paying customers month after month. 👥 Subscribers enjoy: – exclusive content – regular app updates – upgraded user experiences 🫵 You benefit from: – recurring revenue – increased user retention – higher customer lifetime value Simple. Everyone’s happy! 😁 If you’re not yet monetizing with subscriptions, something is holding you back. ❓ What are your biggest worries? #AppMonetization #InAppPurchases #SubscriptionApps #AppMarketing #MarketingStrategy — ⭐ Hey there, I’m Ana—here to help you grow your start-up or established business through: 🔳 Marketing 🔳 PR 🔳 Personal branding

Special shoutout to Adapty.io for giving out a special discount to Roast My App's audience. Wondering why to go for an in-app subscription tool? Here are 5 reasons... 1/ ✅ Maximize your revenue by price testing — without app releases 2/ ✅ Integrate IAPs within a few hours — without server coding 3/ ✅ Build beautiful native paywalls — without a dev team 4/ ✅ Measure your in-app economy with real-time analytics 5/ ✅ Forward subscription events to attribution & ad services with just 1 click [Bonus Teardown] The referral link takes interested prospects to a special page where they can schedule a demo. 👇Here's how it is set up for conversion 1/ Personalized headline with partner's name 2/ Checklist of capabilities & benefits on the side 3/ Quantified social proofs & popular app logos to build trust ---- That being said, if you want to grab the exclusive 50% discount on 1st month, click on the link in the 1st comment below.

During onboarding in mobile apps, I usually deny notification permissions because I rarely see any significant benefit in enabling them. Only in rare cases, when the value is demonstrated, do I consider allowing them. This post provides excellent tips on how to encourage users to enable notifications. What about you, friends? Do you usually allow or deny permissions during onboarding?

#SKAdNetwork is getting a lot of unflattering commentary: this measurement framework is often considered too limiting. However, there is a bright side to it, especially for subscription apps. SKAN version 4 has been around for a while, and -- if configured right -- it can be very effective for apps that monetize through subscriptions. Why? Find the answers in this article our Product Director Rich Jones wrote for Singular's blog. https://lnkd.in/dFaTFqTh #skan4 #ios #useracquisition #skadnetwork

Top 5 advanced mobile subscription metrics 🚀 Beyond the usual suspects like monthly revenue and subscriber counts, there's a whole world of metrics that can give you a richer, fuller picture of how your app is really doing. Let’s explore some of these advanced indicators: 1. Renewals revenue It's all about who sticks around. Renewals give you the lowdown on long-term loyalty and show you if your app is more than just a one-time wonder. 2. Marketing attribution Figuring out where your users come from has gotten a bit trickier with all the privacy updates. Still, understanding this puzzle is key to knowing where to put your marketing budget for the best ROI. 3. Cohort analysis by Installs Looking at groups of users based on when they joined can tell you so much about how well your app keeps people engaged and coming back for more. 4. Active renewals Seeing who’s all set to renew their subscription can help you predict your revenue stream and spot potential drop-offs before they happen. 5. Refund rate No one likes to see refunds, but they’re a clear signal of how happy (or not) users are with your app. A spike here might be a nudge to take a closer look at what you’re offering. And what metrics do you love to keep an eye on? I'm eager to hear about the metrics or insights that have made a difference for you!

The snapshot is from one of my recent strategy calls at GrowthMentor with an early-stage SaaS founder who didn't have enough paying customers yet. The product was a sophisticated Google Photos for family and friends. However, the landing page called it a social media app for family. I am not used to paying for a social media app. Most users will likely not pay even if it is priced at $2 per month per user. Your potential customers decide how much they want to pay before they land on your pricing page. By carefully selecting words to describe your product, you anchor users' perceptions of its value, influencing their willingness to pay. 📊 Imagine the impact of a simple tweak on how your app is perceived and valued in the market! Pricing Strategy is way more than mere numbers. #PricingStrategy #SaaS #Marketing #BusinessGrowth #StrategySessions