Kane Balagtey’s Post

When it comes to creating a strong user retention and retargeting strategy, having the right consultant can make all the difference. A consultant brings a wealth of experience and fresh perspectives that help you tailor your approach, whether you’re building customer loyalty or re-engaging users who have drifted away. By identifying key retention metrics and analyzing user behavior, consultants ensure your strategy is data-driven and highly personalized. This leads to higher user engagement, more effective retargeting, and ultimately, stronger customer lifetime value. Investing in expert guidance isn’t just about keeping users—it's about turning them into loyal advocates. #Retention #Retargeting #UserEngagement #AppGrowth #Consulting

Is Targeting Customers with Less Than 3 Purchases a Good Strategy? It’s a smart and data-driven approach to building customer loyalty and increasing revenue. These customers already know your brand, trust you enough to have purchased once or twice, and may need a gentle nudge to come back. Here’s why it works and how to execute it effectively: This segment is easier (and cheaper) to convert compared to new customers. Retention Over Acquisition: Studies show that retaining customers is 5-25x more cost-effective than acquiring new ones. Engaging low-frequency buyers helps maximize the value of your existing customer base. Upselling and Loyalty: Customers in this group might just need the right offer, reminder, or value proposition to become regular buyers. Turning them into repeat customers can significantly impact your Customer Lifetime Value (CLV) . Address Barriers: Identify potential reasons why these customers haven’t returned (price, lack of need, or competition) and address those directly in your campaigns. Tailor Your Messaging: Personalized Offers: “We noticed you loved [product]! Here’s 20% off your next purchase.” Loyalty Incentives: Introduce rewards for their third purchase, such as free shipping or bonus points. Highlight Value: Reinforce why they chose your brand in the first place. Example Ad Campaign Headline: “Loved Your First Purchase? Let’s Make Your Third Extra Special!” Copy: “Customers who buy from us three times often become lifelong fans. As a thank you, we’re offering 15% off your next purchase. Shop now and see why!” This strategy combines the power of personalization, retargeting, and loyalty-building. If implemented well, it can transform casual buyers into loyal advocates and supercharge your sales pipeline. Have you tried similar tactics? Share your experience in the comments below! #metaads #facebookads #customaudience #mediabuying #mediabuyer #facebookadsmarketing

The customer journey doesn’t stop at the point of conversion. It’s where the real work begins. A well-crafted post-conversion strategy is essential for nurturing customer relationships, encouraging repeat business, and fostering loyalty. By engaging customers through multiple touchpoints, such as follow-up emails, retargeting ads, personalised content, and responsive customer support, you can continue adding value long after the initial sale. Each interaction strengthens trust and keeps your brand relevant. In today’s market, it’s crucial for marketers to be versatile and adopt an omni-channel approach. Customers move seamlessly between online and offline spaces, and your campaigns need to reflect that. A multifaceted strategy, combining paid ads and organic search, social media, email, and direct communication via sms, ensures your message reaches customers where they are, in the format they prefer. Are you building long-term relationships, or just chasing one-time sales? #marketing #performancemarketing

5 ways brands can make use of customer journey (steal these!) 1. 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗮𝗻𝗱 𝗮𝗻𝗮𝗹𝘆𝘇𝗲 𝘁𝗼𝘂𝗰𝗵𝗽𝗼𝗶𝗻𝘁𝘀 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝘂𝗽 𝘁𝗼 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀: + How customers find your brand (1st touch points, touchpoints lead to organic searches) + What engages them (Click and drop-off rates) ⤷ Optimize ad targeting + lead nurturing 2. 𝗨𝘀𝗲 𝗺𝗶𝗰𝗿𝗼-𝗺𝗼𝗺𝗲𝗻𝘁𝘀 𝘁𝗼 𝗿𝗲𝗳𝗶𝗻𝗲 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝘁𝗼 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 + Identify moments of high intent (browsing specific categories, returning to abandoned carts) + Retarget with limited-time offers or product reviews that address common concerns ⤷ Increase conversions by targeting the right moments Suggested tool: Cooee by Shwetank Tamer 3. 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗽𝗼𝘀𝘁-𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗹𝗼𝗼𝗽𝘀 Use post-purchase emails to encourage repeat business (follow-up emails with how-to videos, user-generated content) ⤷ Build customer loyalty and confidence in your brand 4. 𝗠𝗮𝗽 𝗼𝘂𝘁 𝗰𝗿𝗼𝘀𝘀-𝗱𝗲𝘃𝗶𝗰𝗲 𝗷𝗼𝘂𝗿𝗻𝗲𝘆𝘀 + Track device-switching behavior (starting on mobile, researching on desktop, purchasing on tablet) + Optimize touchpoints across devices for a seamless experience ⤷ Improve conversions by linking cross-device data 5. 𝗦𝗲𝗴𝗺𝗲𝗻𝘁 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 𝗕𝗮𝘀𝗲𝗱 𝗼𝗻 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝗛𝗶𝘀𝘁𝗼𝗿𝘆 Use interaction data: → repeat visits → how far someone is in the funnel → or engagement with certain content             ⤷  to offer tailored experiences and personalized offers. ---------------------------------------------------------------------- Don't know how to map your customer journey? Shoot me a DM for suggestions..

OPT-IN records serve as the cornerstone for personalized advertising tasks, permitting companies to tailor their services to personal preferences. By leveraging OPT-IN statistics efficiently, organizations can create targeted campaigns that resonate with their target audience, leading to higher conversion charges and improved customer satisfaction. In cutting-edge aggressive panorama, harnessing the strength of OPT-IN facts is critical for staying ahead of the curve and riding the enterprise boom. - 🌐 https://mindtechb2b.com/ . . . . #optindata #personalizedads #targetedcampaigns #customersatisfaction #businessgrowth #conversionrates #advertisingstrategy #customerpreferences #dataanalytics #digitalmarketing #marketingtrends #competitiveadvantage #consumerinsights #datadriven #marketingstrategy #audiencetargeting #optindatamarketing #effectiveads #datamarketing #advertisingdata

This Meta ad funnel is structured to guide you through different stages of the buying process, nurturing relationships and driving conversions at each stage. Top-of-Funnel (TOFU) Awareness Stage: These are designed to introduce your brand to a cold audience and create awareness. They may include educational content, brand storytelling, or eye-catching visuals to capture attention. Middle-of-Funnel (MOFU) Interest Stage: Target users who have engaged with your TOFU ads or shown interest in your industry or products. These ads can provide more detailed information about your offerings, highlight benefits, and encourage further engagement. Bottom-of-Funnel (BOFU) Consideration Stage: Target users who have interacted with your MOFU ads, visited your website, or engaged with your content. These ads focus on promoting specific products or services, showcasing testimonials or reviews, and offering incentives to encourage conversion. Retargeting Conversion Stage: Target users who have previously visited your website, added items to their cart, or initiated the checkout process but didn't complete the purchase. These ads aim to re-engage users and encourage them to complete the conversion. Upsell/Cross-Sell Post-Purchase Stage: Target customers who have made a purchase and showcase complementary or related products, upgrades, or exclusive offers to encourage repeat purchases and increase customer lifetime value (CLV). Customer Loyalty Retention/Advocacy Stage: Target existing customers with loyalty programs, exclusive discounts, or referral incentives to encourage advocacy, word-of-mouth referrals, and repeat business. #marketing #digitalmarketing #admanager #metaads #facebookads #instagramads #adfunnel #ecommerce #smallbusiness #arizonabusiness #localbusiness #marketingstrategy #digitalmarketingagency

Personalization in #digital #advertising is crucial for #B2B businesses aiming to enhance customer engagement and improve conversion rates. Here’s how they can effectively leverage personalization: -Segment Your #Audience: Utilize data to create targeted #segments based on industry, company size, and buying behavior. Tailor your messaging to address the specific needs of each group. -Dynamic Content: Implement dynamic ads that change based on user profiles or previous interactions. Personalized greetings and tailored recommendations make your ads more relevant. -Account-Based Marketing (#ABM): Focus on high-value accounts with personalized campaigns. Create content and ads specifically designed for these target companies to drive deeper connections. -Behavioral Targeting: Use retargeting #strategies to re-engage users who have interacted with your content. Customize these ads based on their previous actions to enhance relevance. 5-Utilize Customer Data Platforms (#CDPs): Centralize customer data to create a unified view of your audience, enabling highly personalized advertising strategies. -Interactive Content: Incorporate #quizzes, polls, or calculators that adjust based on user input. This engaging format encourages participation and creates a personalized experience. -Customer Journey Mapping: Understand key touchpoints in the #customer journey. Deliver personalized ads that resonate with where #prospects are in their decision-making process. -Leverage AI and Automation: Use #AI tools to analyze data and predict customer preferences, allowing you to scale your personalization efforts effectively. By implementing these strategies, #B2B businesses can foster stronger connections, boost engagement, and drive conversions. #Conclusion Personalization in digital #advertising is not just about using a customer’s name in an email. It’s about creating a tailored experience that speaks directly to their needs and #interests. By adopting these strategies, #B2B businesses can foster deeper connections, drive engagement, and significantly enhance conversion rates. How are you personalizing your digital advertising efforts? Let’s share insights! 💡✨ #B2BMarketing #DigitalAdvertising #Personalization #CustomerEngagement #ConversionRates #AccountBasedMarketing #DataDriven #TargetedMarketing #ContentMarketing #MarketingStrategy #LeadGeneration #BehavioralTargeting #CustomerJourney #MarketingAutomation #AIinMarketing

If you want to future proof your business, you have to listen what 🎯Ashley Evans from Transmission has to say on how B2B can get ready for the cookie deprecation and DMA!!!

Interesting article by Alyson Kaye at Cohora outlines why retail/e-commerce brands might investigate bringing the conversation to their domain via a brand-owned customer network. The stat says it all - the average customer retention rate in e-commerce is around 38%. In other words, just three out of 10 customers stick with one brand for over a year. Hence, e-commerce brands must rethink their post-purchase engagement strategy

𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗛𝗶𝗴𝗵 𝗖𝗮𝗿𝘁 𝗔𝗯𝗮𝗻𝗱𝗼𝗻𝗺𝗲𝗻𝘁 𝗥𝗮𝘁𝗲𝘀 𝗶𝗻𝘁𝗼 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 🔄 - 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲: A retail client experienced alarmingly high cart abandonment rates and low conversion numbers, impacting revenue and customer loyalty. - 𝗔𝗰𝘁𝗶𝗼𝗻: Ayraxs Technologies implemented a targeted approach involving personalized retargeting ads, streamlined checkout processes, and enhanced user experience design. - 𝗥𝗲𝘀𝘂𝗹𝘁: Within three months, the client saw a 40% reduction in cart abandonment and a 25% increase in conversion rates. Insight? Engaging customers at every stage of their journey is key to turning interest into action. Ever faced a similar situation? How did you handle it? #CaseStudyCorner