IFA Magazine’s Post

The rapidly evolving landscape of consumer behaviour necessitates financial service brands to adapt to the "experience age." As customers seek more personalised and seamless interactions, it's crucial for financial institutions to overhaul their traditional approaches and prioritise creating engaging and customer-centric experiences. Find out more: https://bit.ly/4bAYZ9x #ConsumerBehaviour #FinancialServices #ExperienceAge

In today's financial services landscape, standing out requires more than excellent offerings. It calls for a marketing strategy that not only reaches but resonates with your target audience. This involves understanding their needs and creating a narrative that aligns with their financial goals. The key is to communicate reliability and trustworthiness while showcasing unparalleled expertise. By doing this, you attract clients and build lasting relationships based on trust. Thanks for posting Victor Yaromin #finance #2024 #fintech #payments #financialservices #branding #marketing #innovation

Financial promotions are generally subject to the requirement to be clear, fair and not misleading. As such, promotions that fail to meet this standard are more likely to lead to a consumer purchasing a product or service that isn’t suitable for their needs, leading to a poor outcome. Social media can reach a wide audience very quickly. However, in some cases it may not always be a suitable channel to advertise, especially where the product is complex or the requirement for risk warnings restricts the numbers of characters that can be used. READ THE FULL ARTICLE: https://bit.ly/3xeZMOM FYI - We’ve updated our Financial Promotions Manual so that it includes guidance relating to the Consumer Duty, therefore if you haven’t already please click on the link to purchase a copy from our Shop: https://lnkd.in/eaSG5v7t

Financial promotions are generally subject to the requirement to be clear, fair and not misleading. As such, promotions that fail to meet this standard are more likely to lead to a consumer purchasing a product or service that isn’t suitable for their needs, leading to a poor outcome. Social media can reach a wide audience very quickly. However, in some cases it may not always be a suitable channel to advertise, especially where the product is complex or the requirement for risk warnings restricts the numbers of characters that can be used. READ THE FULL ARTICLE: https://bit.ly/3xeZMOM FYI - We’ve updated our Financial Promotions Manual so that it includes guidance relating to the Consumer Duty, therefore if you haven’t already please click on the link to purchase a copy from our Shop: https://lnkd.in/eaSG5v7t Stephen Gibson  

A brief summary of the changes being introduced by the Digital Markets Competition and Consumers Act 2024 which may be of interest to anyone working in tech or consumer facing sectors. https://lnkd.in/e84d-iUN

📱 Plot twist: Digital coupons aren't just for the young! Surprising age groups are going all-in on digital deals. Curious who's clicking instead of clipping? Check out the August 84.51˚ Consumer Digest to find out: https://bit.ly/3MLzqID #8451Proud #DigitalCoupons #ConsumerTrends

🔍 Consumer Duty in Focus Money Marketing highlights the growing impact of Consumer Duty on the financial industry. Transparency and fairness are now non-negotiable. Is your customer experience strategy prepared? Real-time insights into customer and team experiences can help you meet these new standards and identify areas for improvement. 👉 Read more: https://bit.ly/3X8HesQ. #ConsumerDuty #CXStrategy #FinancialServices

Join me along with Scott Room BSc, DipM, MCIM and Indy Geurts on April 30th as we discuss key findings from Contentsquare's recent Financial Services Digital Experience Benchmark report and tactics for capitalizing on changing digital engagement trends.

Erica took the wrong job. The Erica assistant (used by over 2 million people via Bank of America) would transform medical care. It would lead us from reactive medical care to Care of Health. Imagine with me... Imagine a world where you rarely become a patient. An AI that works with you to keep you healthy and stress-free. Erica, Bank of America's virtual assistant, has already changed banking. Now, think about its impact on healthcare. Erica could remind you to take your medication on time. No more missed doses. Even better, Erica could help you make daily choices that keep you from needing medication. It could track your health metrics daily, offering insights based on your data. Erica could also schedule your proactive health activities, ensuring you never miss a beat with what keeps you healthy. A proactive AI means fewer health crises. A proactive AI means less chronic disease. It could even offer personalized health advice. Imagine tips tailored to your lifestyle and habits. Imagine a personal health assistant while you shop, work, learn, eat, and move. Erica's predictive analytics could alert you to potential health issues before they become serious. Proactive Care of Health becomes a reality. No more "healthcare" experienced only as a response to injury, illness, and disease. The Care of Health is tailored to you, where you live every day. In banking, Erica helps avoid late fees and manage finances. In healthcare, it could help avoid hospital visits and manage your well-being. Bank of America saw a 19% earnings increase with Erica. Imagine the impact on healthcare costs with fewer emergencies and healthier people. Imagine the impact of measurably less heart disease, lung disease, diabetes, obesity, and mental health issues. Erica's role in healthcare would be as pivotal as in banking. Even more. AI has the potential to transform not just industries but lives. Millions of lives. With Erica, the future of healthcare looks bright. The problem is that Erica works at Bank of America. But Erica has family members (and they are way more talented). #Flourishing #Change #Vision #Leadership #Innovation - - - - - - - I build ecosystems for human flourishing and am a global advisor to founders, boards, organizations, and institutions pursuing human flourishing. I am also a writer (Toward Human Flourishing/Q2 2025) and speaker (various). Reach out to explore engagement or collaborative opportunities.