idgroup’s Post

So, how can you translate this internally first? In people you choose-management first, style, work policies and atmosphere...wich means the operational translation to HOW we respect our own brand Promise 😊 It can be both challanging and fun 😉🥂 ----- Branding, as all identities, starts inside. Fix your business through branding. Audit🎙Diagnose🚦Solutions🪷

The brands that win are the ones that feel human 🚀 Iv said it before and you know I’m going to say it again……. Humanise your brand 👥 One of the the most powerful way to do this ⬇️ Encourage your employees to develop their personal online presence. When employees share their expertise, values, and stories, they’re not just building their personal brand they’re becoming advocates for your company’s mission. This approach then extends the brand’s reach, builds trust, and creates a culture that attracts top talent. By giving employees the tools and confidence to be visible, you show your not afraid to step out from behind the logo. Instead, you trust your people to represent the heart of the business. It’s a win-win. Agree?

Too many businesses treat branding as a wholly external-facing function — a marketing tool to attract customers — without considering its alignment with the organization’s core. Yet motivation and productivity come so much easier when the culture and brand are in harmony. It transforms ‘branding’ from a mere facade into an authentic representation of the organization itself. Last year, Barton Moxness engaged us to facilitate a series of workshops with his team at Limitless AV. Together, we uncovered their shared Vision, Mission and Values. Our process involved: ✅ Separate leadership-focused and workforce-focused workshops ✅ Interviews with 5 past clients to understand external perceptions ✅ A final ‘all-hands’ workshop to discuss, combine and refine everyone’s contributions We’re thrilled to see Limitless continue to grow and flourish since our engagement; it’s a fantastic company built on solid foundations, skilled and effective service delivery, and authentic branding. Reach out to us to discover how you can capture and align the great thinking on your team with your organization’s brand and culture.

How do you build a brand that stands out and communicates with clarity? ✨ Yesterday we brought together execs from our portfolio for a brand strategy workshop with Studio Paradise to explore this. The session focused on two topics: 🎯 Brand differentiation: How to define what sets your brand apart in the market 🗣️ Messaging hierarchy: Building a clear and consistent framework to guide comms and creative Thanks Jay O'Neill for sharing your expertise 🙌

When your company acquires another business or expands its offerings, a challenge arises... 🤔 How do you position your brand(s) for future success? Should you establish yourself as a Branded House or develop a House of Brands? This decision goes beyond naming; it’s about creating clear brand recognition, defining a strategic hierarchy, and fostering strong parent-child relationships that resonate in the market. To guide you through this critical decision, our Creative Director, Tommy Moore, breaks down how to strategically position your brands and ensure they work together seamlessly. 🏠🌐

💡 An A-Z of Branding Terms If you do not know the difference between 'brand culture', 'brand gap' and 'brand essence', then you need to read our blog! Here we provide a glossary of all the core branding terms to help you with your next project: https://lnkd.in/e4iN-Zjh

In the dynamic landscape of modern business, brand equity stands as a cornerstone of success. It encapsulates the value a brand name imparts beyond functional benefits, weaving together elements like awareness, quality perception, loyalty, and emotional resonance. Lets look at important elements that drives brand equity across different generations. Read more: https://lnkd.in/g5xsGTgu

Internal advocates for your brand make brand messaging more impactful. We call these individuals brand believers.  Companies that have strong brand believers make sure that their brand messaging aligns with the values and passion of their employees. This creates an internal culture where employees advocate for the company as they personally align to the brand’s narrative.  Brand believers are vital for the success of the brand story. Learn more about this special group of people at https://lnkd.in/gnNEfyyt. 

“I see your name all over the place. Remind me what you do?” If you get this question, your communication partner may be spending more time promoting you than building your business’s brand. While there’s nothing wrong with being well-known, it’s critical to tell your organization’s story. We’ll work with you to strengthen your business’s brand reputation.

In a hyper-competitive market, how realistic is it that any brand to be truly differentiated? Michael Dolenko, head of our new Brand & Communications practice discusses how it's more important to be distinct, rather than differentiated, and that has implications for your research strategy. Listen to the full conversation with Michael here: https://hubs.li/Q02XYPrz0